As a savvy certified parent coach, you need more marketing strategies to boost your coaching business after you have the following business online basics, which are the touch points for your clients:
- Website? Check
- Great sales copy? Check.
- A variety of available products? Check.
You have the basics of a coaching business, but what do you do next to drive traffic and insure clients?. Marketing strategies enhance your success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?
Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
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Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.
Host Free Webinars
Before a potential client becomes a paying customer, they must
- Know who you are
- Like what you do or offer
- Trust your authenticity and genuineness.
Solid branding, helps establish credibility, but one of the fastest methods is creating and hosting free webinars.
- Your ability to build rapport.
- Your presentation skills as the capacity to communicate clearly.
- Your ability to provide and discuss actionable steps with genuinely interesting content.
Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them
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Make Good Use of Paid Traffic:
How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.
If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.
When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media. Add a retargeting component, and you’ll find that paid traffic is quite cost effective.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.
One-on-one personal coaching has been the holy grail of coaching for business, health, or personal goals. Yet, many people prefer a group coaching program. What is your preference?
With one-on-one coaching, it’s just client and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. While the client sets the agenda, the coach distinguishes the quality of the connection…
- Going deeper into thoughts and feelings.
- Challenging beliefs or actions
- Asking questions to clarify aspects that affect every decision a client makes: values, intuition, inspirations, mindsets.
Group coaching, on the other hand, has more social dynamics, and you might just find your clients prefer the interactions..
This coaching model offers a sense of community that coaches cannot find often. With a group program, there’s likely to be a Facebook group or Forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.
Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program includes a community of heart-wise members who support and help. ,
The topic of pricing is another win for group coaching programs. While it might be fun to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash. A group program gives them many of the same benefits at a fraction of the cost.
Lastly, with a group program, you could be guaranteed a successful outcome—especially if the program has proven results and references.. Group coaching programs could offer straight coaching, a mini course in a skill the members need. Naturally, participants must do the work, but the fact is, the model is reliable, and clients know that going in.
Are you thinking of creating a group program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.
- Members of the group learn that others have similar issues or the same problem. Certainly it feels less lonely.
- Supporters offer empathy to others, sharing camaraderie
- Group members widen the circle of friendships and ideas. You have opportunities or challenges to share and reveal yourself.
- The best ideas for action come from the sharing and brainstorming of group members.
Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I’ve heard this phrase often and always wondered at its veracity.
A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.
The mindset to hold for successful coaching clients is you have a large audience, and they are eagerly anticipating the help only you can provide.
Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.
Make it Easy for Them
When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information. You might be shocked at how often coaches (and others) miss
- The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
- The “buy” buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
- They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas: At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
- They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children’s category, review this book chapter, buy this book. In my reviews of coach’s sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads “Learn More.” The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
- They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.
Court the Potential Coaching Clients
Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they’ll remember you if you treat them well and have organized-easy-to-find content and giveaways.
Some ideas for helping the new coaching clients learn to trust you and your offerings are:
- Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
- E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes a new to you? Man sure the topic is one that your clients would want to read.
- Email courses - This is a safe bet for those who don’t mind leaving their email address, because they can read what they are interested in as well as learn about you also.
- Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
- Facebook groups can serve as memberships also, and you have the option of making your presentations live on Facebook Live.
In every crowded niche, your personality is what sets you a part from every other coach out there. Don’t be afraid to shine. Stand out brightly in your image, what you write and how you present your materials. That’s how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.
- Share personal updates on social media so that potential customers can see the “real” you.
- Post photos of your life outside of business on Instagram and Facebook.
- Take a stand for what you believe in, whether or not it is controversial and unpopular.
- Be available to answer questions and stay on top of the most popular social media that you use.
Life Coaches and ACPI Certified Parenting Coaches deal often with two primary issues: time and energy. The classic secret to time management is to show the client how to manage their personal organization and not time. Whereas, energy relates to Full-Wave-breathing, exercise, and movement.
Just as electrical equipment functions best when receiving a solid surge of electricity, so do you. In your case, the power you need is energy, which gives you stamina for the day and the ability to kick into high gear when necessary to deal with a problem.
It’s not that you have to be perky all day or load up on four shot espresso coffees to get focused. But you do need to know your own energy flow. When you understand how your personal energy patterns ebb and flow, you can use that knowledge to support your time management strategy.
Are you a night person, who works late but starts slow in the mornings? Then you are an owl.
Are you an early bird who can get up before dawn, exercise, arrive early at your desk to get organized for the day? Then you are a lark!
Or are you a mid-day entrepreneur who starts slow, picks up speed then tapers off in the late afternoon? The you are
These patterns relate to your natural energy flow also called bio-rhythms. Some people chart these monthly and literally use them to make their schedule, work or travel commitments.
Or, you can observe yourself and note which hours are your prime working hours, the times when you can be highly productive with the least effort or tiredness. Just make a simple chart of the day either on graph paper or on a spreadsheet based graph. List your waking hours on the bottom and a high, medium, low rating along the side.
Then Make an “X” for your energy level at each hour of the day. As you connect the dots, you’ll notice a pattern of energy highs and lows. Do this for several days and see how consistent the pattern is.
Knowing your prime working hours (early bird, midday, evening) is extremely helpful in how you schedule the complicated tasks in your workday. If you have a choice in scheduling the time to make a presentation at a conference and you are a midday person, ask for a time between 11 am to 3 pm.
Don’t say yes to the 8am presentation time. You will wake up sluggish and not be sharp even though you know the material. The same is true for dividing tasks. With a large project, divide the elements so that you plan to work on the creative writing or material calculations during the prime energy time of your workday.
Your mind will be more alert and you will have the energy to focus on complicated work. During your off-peak energy times, gather related materials or do some aspect of the project that is less detailed and does not require a high level of creative energy or decision-making.
After using this approach for a few weeks, you’ll see what happened on those days when your time management plan seemed to derail even though you were motivated to do the work.
You simply scheduled the wrong task for your lower energy times and so your output was less than anticipated. As with electrical power, peak periods are more expensive. Peak periods in your workday are more valuable, so allocate them wisely and use that high-energy surge to get the work done faster and better.
Self awareness is a difficult skill to master. There’s a reason so many people go to therapy to help them with this diagnostic skill. However, for the mindful person it is just a matter of practice. You can reach deeper self-awareness by working directly with a coach like Dr. Caron Goode.
Knowing your moods is key to conquering them. This will keep you from emotional eating or taking out frustrations on a loved one. Don’t let your emotions control you, control them instead. These practices establish your patient ability to create and foster a successful online business.
As a Nurturer, you might feel like you always have to be in the present moment. As a life coach or entrepreneur, your instinct alerts you to others’ needs. These three coaching qualities are for you…that you will be balanced, get stuff done, and have a good time.
One common trait of successful entrepreneurs is that they are masters of self-discipline. In the beginning, the motivated entrepreneur puts in the hours as well as the work to turn the business into a successful venture. The early stages are full of intrigue, which fosters further envisioning, planning and promoting outcomes. A high level of self-discipline helps you stick with a course of action through good and bad times. When the glamor fades, you won’t enter a state of self-denial. You will know within your heart that you can achieve a much bigger reward, especially when it comes to finances.
What gets any coach entrepreneur through the day? A high level of confidence gives you that edge to finish the job irrespective of the state of the business.Significant challenges bring the best personal rewards to you. You stuck with it. You said yes to the part that gets discouraged. You have the compassion to know when to take a break from your intense focus. Your confidence as a coach entrepreneur lets you see opportunity where another business-person only stares failure in the face.
Business landscapes constantly change. Can you go with the flow? Would you want to be left behind? You don’t always see what’s ahead: a website crashes. You get sick. You overspend. You don’t spend enough for leads or advertisement. These are the new waters that an entrepreneur navigates. Adaptability and intuition help you to cope and respond quickly in any situation. Being adaptable helps navigation.