To build a successful coaching business, especially in the parenting coaching niche, read on…
As the coaching industry has grown and changed, ACPI stays on the cutting edge, consistently offering the latest trends in both coaching and business development. Now is the perfect time to launch your coaching career and we are here to help.
Learning how to build a successful coaching practice is both harder and easier than you think it will be. Trust me, I know! I am Dr. Minette Riordan and I became a Certified Coach for Parents through the Academy for Parent Coaching International in 2006. I have used every single skill I learned in that coaching certification over the years – I became a better parent, a better wife and a better business owner thanks to the tools and knowledge I gained.
At the time, I was also running a successful publishing company and I decided to continue to focus on that business and not start a private coaching practice. Rather than individual coaching, I chose to step into training other new ACPI coaches on marketing and how to start and build successful coaching businesses. I loved helping other coaches get their businesses going and hearing all of the passion and enthusiasm they brought to their coaching.
“On of the things I have appreciated the most about ACPI is the ongoing support over the years. As the coaching industry has grown and changed, ACPI stays on the cutting edge, consistently offering the latest trends in both coaching and business development”
~ Dr. Riordan
Then in 2012, I sold my publishing company and moved my family across country. It felt like the time was finally right for me to build a successful coaching business. I had the training and the skills, I had the marketing sense and I had the passion for serving others. I also had the support of ACPI founder Dr. Caron Goode. But, I didn’t have clients, I didn’t have contacts in my local area and I didn’t have a clear sense of who I wanted to coach and what problems I could solve for them. I realized that even though I excel at helping others with their branding and marketing, I really struggled to define my own target market.
I did know that I wanted to work with women entrepreneurs. Last year Dr. Caron Goode and I co-authored a book From Fizzle to Sizzle: 4 Crucial Tools Relationship Repair. This book is an expansion of our core parent coaching principles to the field of relationship repair. This fall, I had the pleasure of teaching a new group of students these tools so that they can become successful . In working with these new coaches and my own private coaching clients, I realized why building a successful coaching business is both easy to do and quite daunting for the newcomer. It takes so much more than just great coaching skills.
It’s taken me over a year to clarify my business vision and start to generate steady income. I tell you this not to scare you off from being a coach. In fact, if you are considering coaching as a career, just do it! In building a successful coaching business, your values and your vision become crystal clear. ACPI has an amazing lineup of programs coming in 2014-2015.
I have never had so much fun as I have coaching clients this year. As I started working with individuals, getting to know their challenges and also learning more about my own process and how I like to work, my vision of what I was building became clearer and clearer. I took some classes and hired a coach to help me clarify and focus on what I needed to do to consistently generate business.
At the core of everything were the powerful coaching tools I originally learned 7 years ago through ACPI’s program for building a successful coaching business. I know lots of other coaches and have investigated many different programs – no one is teaching the same tools in the same way as ACPI. I have found these tools to effectively get to the heart of any issue for my clients: their parenting, love relationships or business development. The tools have broad application. When you combine these phenomenal tools with a clarity of who you want to work with and how to find your ideal clients, success is a given.
Here’s what I learned about how to build a successful coaching practice
The easy parts for me:
- Signing up new clients (I like sales and yes, I am a bit insane, but you have to love talking to people to succeed in this business.)
- Working with clients
- Creating programs
- Designing my branding and marketing
- Writing (books, blogs, sales pages…) I dig all that!
The hard parts for me:
- Staying consistent and visible in front of my target audience
- Stepping out into a new community with a new identity (I owned a publishing company for a decade, I knew who I was!)
- Not having a supportive group of other women entrepreneurs to network with
- Mastering social media (still working on it…)
- Creating an actionable and consistent marketing plan that works for coaching
- Getting everything done in a timely manner without feeling overwhelmed
- Making time for business and family
While it is crucial to get great training and practice skills to become a certified coach, it is also imperative to understand how to build successful coaching business. You have to know your own strengths and weaknesses. You also need to know that building a successful coaching practice requires you to think about multiple ways to generate revenue. This is called multiple income streams, it’s time to think bigger than just one on one coaching.
That is why I am so excited that ACPI is expanding their programs to offer afor next year. Details will be coming soon. On of the things I have appreciated the most about ACPI is the ongoing support over the years. As the coaching industry has grown and changed, ACPI stays on the cutting edge, consistently offering the latest trends in both coaching and business development. Now is the perfect time to launch your coaching career and we are here to help you build a successful coaching business for your favorite people.