3. Strategies To Boost Coaching Business & Downloads

3. Strategies To Boost Coaching Business & Downloads

As a savvy certified parent coach, you need more marketing strategies to boost your coaching business after you have the following business online basics, which are the touch points for your clients:

  • Website? Check
  • Great sales copy? Check.
  • A variety of available products? Check.

Marketing Strategies

You have the basics of a coaching business,  but what do you do next to drive traffic and insure clients?. Marketing strategies  enhance your  success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?

Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand

Develop your story for marketing success

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Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars

Before a potential client becomes a paying customer, they must

  • Know who you are
  • Like what you do or offer
  • Trust your authenticity and genuineness.

Solid branding, helps establish credibility,  but one of the fastest methods is creating and hosting free webinars.

  1. Your ability to build rapport.
  2. Your presentation skills as the capacity to communicate clearly.
  3. Your ability to provide and discuss actionable steps with genuinely interesting content.

Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them

 

SUCCESSFUL BRAND COACHING BUSINESS

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Make Good Use of Paid Traffic:

How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.

If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.

When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media.  Add a retargeting component, and you’ll find that paid traffic is quite cost effective.

You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

Key to Financially Successful Parent Coaches

Key to Financially Successful Parent Coaches

If you are through thinking about it and struggling with a decision to become a parent coach, then just stop the struggle. If you are meant to take this step, then say “yes” to yourself, and see if the answer doesn’t help you be calmer. Sit with yes for awhile until you are comfortable, and then contact acpicustomcare@gmail.com to receive an application. 

Entrepreneurship calls to the restless souls who want to serve as a financially successful parent coaches. Once I questioned my own decision to start the Academy for Coaching Parents International.

I completely grasp the hesitance in starting a new business and committing to its success–your success. However, one fact will always be true….

…In economic tough times, entrepreneurs flourish. Focusing that same worry about  time and energy on developing a new service or filling a need in a community could make you a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting, and not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was truly the worst as funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, our seminar business grinded to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, “What’s Next?” every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen web sites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential affect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion. which fueled more focus. That kind of focus moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role you love!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore our life coach training programs and decide for yourself, the best training course which aligns with your passion.

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore our life coach training programs and decide for yourself, the best training course which aligns with your passion.

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Business Planning With Values and Vision

Business Planning With Values and Vision

Do you have an online business plan or are you flying by the seat of your pants? A yearly planning document that reflects your values and goals is the most useful tool in your business arsenal.

Your mission statement and your business objectives provide a road map that keeps your successful business moving in the right direction. However, the map is not enough. You also need a compass to stay the course and realize you are on track. Your values and vision comprise the compass.

A statement of values is a set of principles that guide the way you operate your business. For example, whenever you have an important decision to make, like setting a price for your services or for a product you sell, you would review your decision according to your values. The values and decision are congruent, not at odds. This process means you won’t question your decisions or wonder if you are doing the right thing. You operate your business from a core of integrity.

A vision statement is a precise set of words that tells people what your successful online business does and how you do it. The vision defines what you hope to achieve.

The planning I suggest is a simple blueprint for how you intend to establish or grow your business. Use your business
plan to map out your goals, action plans, and financials while significantly increasing your chances for success.

Business Planning Benefits

1. A yearly business plan organizes you to take stock of your progress, examine what is working, and coordinate goals and actions for the upcoming year. Almost all of the very successful business owners will tell you that they create business goals and action plans on a regular basis like each month.

architecture concept. architecture design and model my own

architecture concept. architecture design and model my own

2. A business plan reflects your most profitable path.

3. A plan shows you where are making mistakes or losing profits.

Planning a business includes these sections:

1. Description of your business model
2. Who are your customers, the target market?
3. What do you offer? How is different from others who offer the same thing?
4. What are your specific, measurable goals that you want to achieve and when?
5. What marketing strategies will you put in place and what is their timeline?
6. What are the tasks you need to complete and when?
7. How much is all of this going to cost on a monthly basis, and what kind of revenue will you expect? How long will it take to break even and make a profit?

In summary:

A business plan is a living, breathing document that will grow and change along with your business. When first starting a new business, determine if you have a financially viable idea.

At the beginning of each year, it helps you to plan out your goals and strategies. Of course, if you need to raise money, people will want to see a detailed plan.

You need to revisit your business plan regularly. Why? Market conditions change. Laws or regulations change. Technology changes your results too, and this should be reflected in your plan.

Your business plan serves as your blueprint for success. Write it and live it for your best results.

What If you have a great business idea but still wondering about how to create a viable business plan?

Register for Successful Coaching Business Set-Up In Systemized Steps. This course will not only help you make a plan of activities, but it will take you step by step from planning, designing, marketing and making money out of your business.

Successful Coaching Business Set-Up In Systemized Steps

 

Grow in Knowledge for Successful Online Business

Grow in Knowledge for Successful Online Business

One positive fact about a successful online business owner is that you must stretch and grow and learn. Within you is the motivating force of your temperament. It pushes you forward to recognize, try, fail, grow, succeed, repeat, rinse. How can you take advantage of this fact?

This motivating force, one law of nature, applies to all living things and those businesses we create. Businesses cannot begin, grow to a certain point and then remain so. The business would stagnate, and it needs to continue to thrive. Your business is your creation and reflects your state of mind and emotions. As the business owner or manager, you control the business prosperity through expansion.

Growth and development are necessary for the firm to survive. If your online business grows too fast, you easily become over-extended. A steady, controlled growth is an ideal. Otherwise, stagnation causes a company to fade or crash.

You may not fully understand the terms growth and expansion’. The obvious meaning of the words is to get bigger and broader. Growth, for example, can mean gaining knowledge or wisdom. Development can mean broadening the knowledge base or defining the values from which a company operates.

A small internet-based company does not have to grow into a huge company. Rather, as the owner of the online business, you grow by learning online skills, developing an app. employing new marketing strategies, and test what works and what does not.

You expand your viewpoint and welcome change to adapt to internet changes like in Google’s ranking data for your website. Growing, changing, and developing are vital to the survival of any online business.

What is the key to growth and expansion of Internet-based businesses? As the biz owner, you always and continuously invest in yourself, your values, and apply what you learn to your endeavors.

Stay on the cutting edge of technology,
Are you willing to accept and adapt to changes as they occur, even if you just made a recent change?
Internet businesses grow prosperous when the person who is driving that business invests in her knowledge and ability.

The key to the continued growth of an online business is investments that you make in yourself.

Invest in yourself.

What Does That Mean?

  • Your business is a result of your knowledge.
  • Your ability to manage a business ensures that it grows consistently.
  • Invest eight percent of your time and income into improving yourself.
  • Stay on top of new technologies, like automating your social media or content creations.
  • Outsource your tasks like writing or technology needs to keep on top of your timelines and goals.
  • Make a conscious effort to organize all tasks.
  • Stay on top of technological changes.

Suggested Tasks

  • Spend one hour a day marketing.
  • Spend one hour a day learning how to improve your skills, website, or outreach.
  • Then apply what you have learned or tested, and imagine the free time you have when you get to automate as well as outsource your successful online business needs.

Want a mentor to guide you start your successful online business?

Register for our Successful Business Set-up in systemized steps course to learn and grow your online business step by step.

Successful Business Set-up in systemized steps

 

Cornerstones of A Successful Online Business

Cornerstones of A Successful Online Business

When you see a successful online entrepreneur like a parenting coach, how do you respond?

Are you jealous because you want to be that person?
Are you wishful and feel like the success couldn’t happen to you?
Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?

When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider’s viewpoint.

What is the online entrepreneur doing that is different?

How does he seem to have a great life without working that hard?

What you don’t see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:

Wearing the beginner’s mindset
Focusing on the intention, not the goal at first.
Recognizing and using leverage.
Building a set of useful contacts.
Hiring a valuable mentor

All of the elements are crucial to the success of your online business. Let’s take a closer look.

Wearing the Beginner’s Mindset

The success of any brick-and-mortar or online business needs the best personal mindset from the beginning.
A healthy mindset doesn’t guarantee success, but it is the best step of strength in the right directions.

mindset hacksWhat Is A Heathy Mindset?

1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day.
2. Start with a sound business plan from the beginning and don’t fly by the seat of your pants. Don’t believe that you can learn and earn as you go along.
3. Don’t hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it. 

Recognizing and Using Leverage

Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful.
Your first temptation may be to do everything first. That isn’t possible. Building your foundation first is more realistic.

The foundation is your base of operations:

Business plan
Intentions and values that guide your business
Determine your brand and how you want to represent yourself or your business.
Website - leverage search engine optimization
Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.

These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.

Your reputation and credibility are everything on the internet. Don’t take any shortcuts.

Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?

Have a look at our course Successful Business Set-up in systemized steps and join us for a journey to take your business from a startup to a success.

Successful Business Set-up in systemized steps

6 True Facts About Starting an Online Business

6 True Facts About Starting an Online Business

Interviewing interested people to become Parenting Coaches revealed their deeper thoughts about why they explore starting an online business. Do you share any of these motivations?

  • To make a difference
  • To get out of the rat race
  • To support and inspire parents
  • To teach and learn.

People pursuing coaching are motivated to give, teach as well as learn, and they have the temperament for patience.

Like me, these coaches-to- be think about the millions of who people drag themselves from their cozy morning bed, dress, warm, grab a hot coffee, and speed off to their jobs. We are thinking  that there has to be a better way? I certainly did as a teacher and trainer. I intuitively knew and often daydreamed about working from home. Then I dismissed the entire notion out of my ignorance.

I didn’t know much about the computer.
I didn’t know financial budgeting.
I didn’t know what kind of living I could make.
I had an idea for an online business plan but was overwhelmed whenever I tried to read how to create one and use it.

Yet, I was so discouraged and tired of the eight to five…six…and seven….

When You Crave The Answer, The Opportunity Shows Up

When my opportunity presented as a real-life option, I plunged right into an online business. And I was determined to do my homework.

If the statistics are accurate, that more than 90% of online businesses fail within the first six months, then planning for success if your first and vital step.

Fact One: Don’t Plan a Business. Plan for a Legacy.

Success is possible, and planning your business makes success real, probable, and profitable. A prosperous online business happens because you put specific factors in place. Most people think that running a successful internet business is about having a website and hanging out the sign that reads: Open For Business.

Fact Two: Managing a successful business online requires self-discipline to put your plan of activities in motion.

When you work at home, you motivate yourself to put in the time:

  • One hour per day for marketing.
  • Selected hours per week are working with your webmaster.
  • Planning and creating products.
  • Connecting and engaging your online audience, depending on where they hang out online

Internet businesses do not run on auto-pilot. Well-established internet marketing gurus have to put in long, tedious hours on their businesses. Eventually, they automate as many functions as possible.

The online gurus put in their time and effort, and success like that does not happen overnight. The people who would like to work from home must prepare for the time investment that leads to success.

Fact Three: Gurus may define success according to the income they earn. Or the number of people on their email list may represent their stature.

How Do You Define Online Business Success?

People who want an online business learn to run their endeavor as a business rather than putting in sporadic

successful online business

a website screen promises to instruct you on how to set up and launch your own web presence for your internet business in order to generate traffic and drive sales

time and effort as if it were a hobby. The people who are in charge of a business need to understand the accepted practices of business.

Fact Four: As much as this sounds like basic common sense, it is not common. Learn the meaning and hands-on managing of overhead expenses, projected income, and what influences the profit and loss of your business.

An Internet business person needs basic financial knowledge. If you know HOW to make financial decisions, that is the first basic step. You can hire an accounting firm each year to complete tax returns and deal with the rules of the Internal Revenue System. Your job then is to manage the incoming and outgoing assets to balance your activities.

It is true that you can hire accounting firms that will tell you WHEN you must make tax deposits, for example, but these companies will not be able to tell you IF you need to make them.

Fact Five: An accountant can tell you what your profit is. You, however, need to know how to make or earn the profits through sound business principles.

Successful companies are not accidents. It is not even reasonable to expect to make a profit from a new business enterprise for several months. However, with sufficient resources, you can

Fact Six: You must have sufficient resources available to not only launch your business but provide for your personal needs for an extended period.

Hidden Fact: As you read through this article, you are desperate for starting a successful online business but too afraid to take your first step or if you have already started a business you must be jammed in its complication and looking for a guru to help you grow your business.

You are right – We can certainly help.

Join our course Successful Coaching Business Set-Up In Systemized Steps and let us guide you through the whole process.