Course: Sales Funnels for Coaches 2

Several applications or tools help you build your sales funnel. Are you ready? Here are some of the most popular options when it comes to putting together both free and paid funnels.

Top Tools for Building Sales Funnels

Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel. It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

 Instabuilder-Similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your funnels. It includes several pipeline templates and a drag-and-drop page builder for the look you want and making it easy.

AWeber—Probably the most friendly email manager on the market today, AWeber is the choice for many small business owners, not only because it’s simple to use, but because it’s also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting emails, so you can send emails exactly when—and to whom—you want.

 AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation tools.

 PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

 Ontraport-Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful, fully-integrated funnels for your sales process. The benefit here is that you have a complete email system to sync with your shopping cart.

 Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s high-priced, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.

You  have options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

  1. A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

2. A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1- Shopping Cart, Woo Commerce, and aMember.

I recommend you start small. Build the funnel framework using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.

 

 

 

Course: Sales Funnels for Coaches 1

For parenting and family coaches, building a sales funnel offers a method for planning your monthly income, especially if your income bounces from high to low. The erratic approach can drive you nuts. Welcome to the series on funnels - sales, product, or client.

What Is A Funnel?

For an online business owner, a sales funnel is a fundamental marketing tool. However, many new and experienced entrepreneurs have no clear understanding of what a funnel is or how it works. Read on…you’ll see how necessary a sales funnel is for a stable income and business growth.Imagine: You want a client to purchase a parenting book - that is the end goal. You start by inviting the site visitor to read any content on the blog, or a landing page on your web site associated with the book topic. The funnel refers to the how you lead a customer through the buying process.

A Simple Sales Funnel

  • The basic sales funnel starts with free content. This typically begins with blog posts, videos, or social media content from Facebook or Instagram, and other information readers can access at no cost. This is the “top” of your funnel.
  • Next, you’ll have an attractive offer that requires a very small exchange: trust me with your email, and you receive this offer. You’ve seen this type of offer all over the internet, and likely signed up for some. The offer might  the free ebook or guide, video series, checklist, class, workbook, or other valuable content.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

 How Your Funnel Works

  • If you imagine a funnel, you can see that free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
  • Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

 

5 Technology Steps for Coach’s Online Biz

Managing the technology of a successful online biz for marketing, social media, and digital products confounds coaches. You might want to know:

  • How an autoresponder connects to your website.
  • Where do you send buyers to a “thank-you-purchase page.?”
  • Which credit card processor should you use?
  • Is Paypal enough? Do you need Stripe?

Every business owner asks these questions because the online biz model is specific and follows a structure.

Your website is your home base online, where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages. People who read your blog could be potential clients who found answers to their issues.

It is not complicated, although it appears so. Here is what you need:

1. WordPress for a website or an online store. A virtual assistant could get your site established. You could start running a business in a day.

2. Email Manager is the next step to start building your mailing list. You’ll need an autoresponder that serves the function exactly as named–an autoresponder service such as
ConvertKit
AWeber
MailChimp

3. To use your autoresponder, you’ll create a series of follow-up emails that automatically get sent. You set the schedule for sending them out.

The autoresponders refer to and are part of your product funnel. Autoresponders are designed to promote your services like group coaching or your product like an Ebook or a checklist.

4. For the free downloaded ebook or list, you create an Opt-in Offer. Then place a form on your website to collect email addresses of everyone who wants your service or product.
Shopping Cart or Payment Processor

5. How will a customer pay you for your product or coaching services? The most convenient, and simple way to sell a product is through Paypal and your website. You will need a PayPal account set up in the business name or your name. Another payment option is Stripe.

Explore the Paypal payment plugins for your website. The way to set up PayPal payments on a website page is to…

  • Create a PayPal button that generates a code.
  • Then paste the code into a sales page. Paypal will notify you when a sale occurs, and you should be prepared to follow up each sale with a series of email autoresponders. Again this is automated through your Email program or your shopping cart solution.

I highly recommend an automated system because it is a massive time saver. Consider purchasing a shopping cart. These can be self-hosted or as a monthly service.

  • The shopping cart will
  • Take care of delivering the product.
  • Adding the purchaser to the appropriate mailing list, And send follow up emails.

You can even choose a cart that tracks affiliate sales if you’d like to entice others to promote your products and services.

3. Strategies To Boost Coaching Business & Downloads

As a savvy certified parent coach, you need more marketing strategies to boost your coaching business. The Business Training provides the basics, all of which are your first touchpoints for your clients:

  • Website? Check
  • Great sales copy? Check.
  • A variety of available products? Check.

Marketing Strategies

You have the basics of a coaching business,  but what do you do next to drive traffic and insure clients?. Marketing strategies  enhance your  success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?

Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand

Develop your story for marketing success

DOWNLOAD THIS FREE EBOOK NOW

 

 

Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars

Before a potential client becomes a paying customer, they must

  • Know who you are
  • Like what you do or offer
  • Trust your authenticity and genuineness.

Solid branding, helps establish credibility,  but one of the fastest methods is creating and hosting free webinars.

  1. Your ability to build rapport.
  2. Your presentation skills as the capacity to communicate clearly.
  3. Your ability to provide and discuss actionable steps with genuinely interesting content.

Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them

 

SUCCESSFUL BRAND COACHING BUSINESS

DOWNLOAD FREE CHECKLIST NOW

 

 

 

Make Good Use of Paid Traffic:

How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.

If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.

When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media.  Add a retargeting component, and you’ll find that paid traffic is quite cost effective.

You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

Where Are Your Potential Coaching Clients For Business?

Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I’ve heard this phrase often and always wondered at its veracity.

A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.

The mindset to hold for successful coaching clients  is you have a large audience, and they are eagerly anticipating the help only you can provide.

Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.

Make it Easy for Them

When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information.   You might be shocked at how often coaches (and others) miss

  • The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
  • The “buy” buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link  a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
  • They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas:  At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
  • They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children’s category, review this book chapter, buy this book. In my reviews of coach’s sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads “Learn More.” The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
  • They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.

Court the Potential Coaching Clients

Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they’ll remember you if you treat them well and have organized-easy-to-find content and giveaways.

Some ideas for helping the new coaching clients learn to trust you and your offerings are:

  • Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
  • E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes  a new to you? Man sure the topic is one that your clients would want to read.
  • Email courses - This is a safe bet for those who don’t mind leaving their email address, because they can read what they are interested in as well as learn about you also.
  • Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
  • Facebook groups can serve as memberships also,  and you have the option of making your presentations live on Facebook Live.

Get Personal

In every crowded niche, your personality is what sets you a part from every other coach out there. Don’t be afraid to shine. Stand out brightly in your image, what you write and how you present your materials.  That’s how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.

  • Share personal updates on social media so that potential customers can see the “real” you.
  • Post photos of your life outside of business on Instagram and Facebook.
  • Take a stand for what you believe in, whether or not it is controversial and unpopular.
  • Be available to answer questions and stay on top of the most popular social media that you use.

 

Key to Financially Successful Parent Coaches

Are you struggling with a decision to become a parent coach. Do you wonder how to succeed with business training?  If you are meant to take this business course, sit with yes for awhile until you are comfortable.

Entrepreneurship calls to the restless souls who want to serve as a financially successful parent coaches. Once I questioned my own decision to start the Academy for Coaching Parents International.

I completely grasp the hesitance in starting a new business and committing to its success–your success. However, one fact will always be true….

…In economic tough times, entrepreneurs flourish. Focusing that same worry about  time and energy on developing a new service or filling a need in a community could make you a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting, and not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was truly the worst as funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, our seminar business grinded to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, “What’s Next?” every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen web sites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential affect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion. which fueled more focus. That kind of focus moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role you love!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore our life coach training programs and decide for yourself, the best training course which aligns with your passion.

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore our life coach training programs and decide for yourself, the best training course which aligns with your passion.

life coach training programs