One-on-one personal coaching has been the holy grail of coaching for business, health, or personal goals. Yet, many people prefer a group coaching program. What is your preference?
With one-on-one coaching, it’s just client and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. While the client sets the agenda, the coach distinguishes the quality of the connection…
- Going deeper into thoughts and feelings.
- Challenging beliefs or actions
- Asking questions to clarify aspects that affect every decision a client makes: values, intuition, inspirations, mindsets.
Group coaching, on the other hand, has more social dynamics, and you might just find your clients prefer the interactions..
This coaching model offers a sense of community that coaches cannot find often. With a group program, there’s likely to be a Facebook group or Forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.
Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program includes a community of heart-wise members who support and help. ,
The topic of pricing is another win for group coaching programs. While it might be fun to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash. A group program gives them many of the same benefits at a fraction of the cost.
Lastly, with a group program, you could be guaranteed a successful outcome—especially if the program has proven results and references.. Group coaching programs could offer straight coaching, a mini course in a skill the members need. Naturally, participants must do the work, but the fact is, the model is reliable, and clients know that going in.
Are you thinking of creating a group program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.
- Members of the group learn that others have similar issues or the same problem. Certainly it feels less lonely.
- Supporters offer empathy to others, sharing camaraderie
- Group members widen the circle of friendships and ideas. You have opportunities or challenges to share and reveal yourself.
- The best ideas for action come from the sharing and brainstorming of group members.
Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I’ve heard this phrase often and always wondered at its veracity.
A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.
The mindset to hold for successful coaching clients is you have a large audience, and they are eagerly anticipating the help only you can provide.
Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.
Make it Easy for Them
When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information. You might be shocked at how often coaches (and others) miss
- The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
- The “buy” buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
- They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas: At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
- They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children’s category, review this book chapter, buy this book. In my reviews of coach’s sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads “Learn More.” The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
- They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.
Court the Potential Coaching Clients
Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they’ll remember you if you treat them well and have organized-easy-to-find content and giveaways.
Some ideas for helping the new coaching clients learn to trust you and your offerings are:
- Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
- E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes a new to you? Man sure the topic is one that your clients would want to read.
- Email courses - This is a safe bet for those who don’t mind leaving their email address, because they can read what they are interested in as well as learn about you also.
- Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
- Facebook groups can serve as memberships also, and you have the option of making your presentations live on Facebook Live.
In every crowded niche, your personality is what sets you a part from every other coach out there. Don’t be afraid to shine. Stand out brightly in your image, what you write and how you present your materials. That’s how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.
- Share personal updates on social media so that potential customers can see the “real” you.
- Post photos of your life outside of business on Instagram and Facebook.
- Take a stand for what you believe in, whether or not it is controversial and unpopular.
- Be available to answer questions and stay on top of the most popular social media that you use.
The first coaching session with a client can be up to an hour or two, or even longer if you conduct the Intake Session as your first scheduled meeting. You have to get to know one another on two levels:
- the sharing information level and
- the deeper intuitive level.
What is the client seeking: resolve, newness, skills, a mindset, a specific goal, or to solve a problem?
How does the client describe an issue such as participating in it or being a victim of the problem?
As you listen and coach, what are your feelings and thoughts? Review them to ensure you are connecting with your client.
How willing is the client to move ahead as well as dive deeper?
Your Coaching Role
As a coach, you will have a set of ground rules. For example, you might ask for a three-month commitment or require a 24-hours cancellation notice.
Your first session with your client requires setting the standard and the tone for all the sessions. Why does the first impression become important for all future sessions? Your customer’s trust, comfort level, inspiration, enthusiasm, and motivation will indicate the comfort level in confiding and engaging in the conversation with you.
You are in charge of setting the format of the session–how you start and conclude, as well as using probing questions. As the coach, you have to focus the content of the meeting. You could offer a free initial consultation to explore a client’s coaching needs. The initial session could be from 45 to 90 minutes.
Your goal as a parent coach is to explain what you do, the liability factors, and expectations. The parent-coach alliance includes asking questions, listening, reflecting, and defining goals or expectations together.
The Client’s Role
On the other hand, the client brings the content, the dialogue, to the coaching session. The client leads the way to the more pressing matters to discuss or that require coaching.
When customers answer your questions, they could reveal personal desires, problems, or goals. A free first session is an excellent selling tool. The client’s risk is small compared to the tremendous benefits to find out how coaching can support the client’s efforts.
Use the second meeting to complete any agenda items from the previous meeting. Continue to build a positive rapport with your client and enhance their comfort level.
Both coach and client, within two practical sessions, can complete these tasks:
1. Explain the coaching process which includes reviewing and agreeing to the terms of the coach-client contract or agreement.
2. Take care of business issues: payments, how to make payments, time commitments, and the protocol for the sessions.
2. The client focuses on coaching goals or achievements, or processes like problem-solving, or exploring core temperaments. In other words, what does your client want?
3. Establishing rapport is best done by knowing your customer’s core temperament. Part of the coaching role is to shift your attention and communication to their particular temperament(s) and establish a positive rapport.
4. Determine how you and the client communicate.
5. Determine a client’s intentions.
6. Confirm in writing or verbally that the customer demonstrates willingness, commitment, time, and agrees to actions while you schedule coaching.
Parent coaching has all the right stuff. As a career, it offers flexibility, personal satisfaction, and unlimited earning potential. It is also one of the fastest growing home based businesses today. This makes it ideal for parents, career switchers, and retirees, but is it right for you?
Parent coaches come from all walks of life. They are teachers and therapists. They are mothers, fathers, and grandparents. They are former corporate leaders and nine-to-five refugees. They have in common an intense desire to help parents get the most out of family life.
“Coaching is solution oriented,” says seasoned parent and lifestyle coach Natalie Gahrmann. “It is not someone just guessing. It is, ´Tell me about the problem, then tell me what you are going to do about it.´ If you don´t know what to do about it, I can help you with that, but don´t tell me there is nothing you can do about it and you are stuck here as a victim.”
Characteristics of a Good Parent Coaching
A successful coach/client partnership is built from the ground up, and is essential to the entire coaching process. In order to help parents reach their personal and familial goals, a coach must be able to develop a trusting and respectful relationship with their client. It is from this point that she can begin to chip away at the parent´s insecurity, which gives parents the confidence to handle problems and reach their desired goals.
“A parent coach is someone who partners with you to help you remove all your fears of parenting,” says veteran parent coach Peggy Alvarado. “They help you gain the confidence to raise the type of children you always wished them to be.”
Alvarado, a former software technology executive, believes that even though each individual has a unique coaching style, there are certain characteristics all good parent coaches share. They include:
Being a good listener. Parent coaching involves compassionate and insightful listeners. They listen for clues and solutions to problems that maybe even the client does not realize they know.
Inquisitiveness. Parent coaches must have an inquisitive nature. They need to be able to ask thoughtful questions that require action oriented answers. “It isn´t just about listening,” says Gahrmann. “It is also about being provocative and helping people get to a new place. I help people find their own solutions, and together we come up with the action to do that.”
Objectivity. Parent coaching is about maintaining objectivity when it comes to clients and their situations. Coaches are not friends who are called upon for unconditional support. They are people who you enlist to help you define your goals and help you devise an action plan to meet those goals. They are someone you depend on to see all the picture and support you in the decisions you make.
Assertiveness. Parent coaches must be assertive enough to challenge their clients and ask questions that demand answers. “There is a synergy that happens between people that helps come up with other solutions,” says Gahrmann. “Some people say I can do A or B, and they are often opposite ends of the spectrum, but if I say well what if you do this, the next thing you know, they have ten choices in front of them.”
Openness. Having an open nature is one of the greatest attributes any parent coach can have. Coaches are open minded in regards to people, situations, and themselves. Coaches must be open to all people in all stages of life, but they also are aware of their own individual strengths and weaknesses. They must realize that no one person can ever know everything or be the most non-judgmental or objective you can be.
Curiosity. Parent coaches are curious people and are interested in learning about their clients, their situations, and what resources and information is available to them. Coaches are constantly working to find new approaches and solutions for their clients and themselves. They are always learning and interested in learning because parent coaching is definitely a continuing education field. “One of the things that makes a great coach is realizing that because you are a coach today does not mean you are done and you can go on and not work on it,” says Alvarado. “There are always ways to develop yourself and become that much better.”
If you feel a calling to start a new profession as a trained and certified Parent Coach, visit parent-family coaching course page to understand how you can achieve this goal in six to nine months.