Making money online with your coaching business means you will need clients. Attracting those clients could be difficult, but with practice the process can become easier.
Step 1 – Know Your Target Market
Narrow down your target market. Don’t try to get just any client. Choose a specific group or area of expertise that fit those people you want to coach or work with. Shape your message to serve this specific segment. Use the words they use for emotional topics or soft skills, Talk about the specific benefits you offer that provides solutions to their challenges.
Examples of target markets:
- Realtors who are faced with a lot of competition in a slow market.
- Hair salon owners wanting to find a way to stand out among other salons or who are overwhelmed with their work.
- Parenting coaches choosing to work with a special needs segment of the school population.
- A Family Coach who want to coach mothers and children through the divorce process.
Can you begin to see how attracting clients is your task and focus most every day. An this process could be automated.
Step 2 – Have confidence in your coaching service
Show you believe in your services and value your time in everything you say and do. Clients will see your value as well. How do you act or speak with confidence? Do you speak about how you offer services? Then switch the discussion to the vapes and emotional benefits your clients feel and experience when they work with you.
Step 3 – Connect with prospects
When talking to prospects, really listen and connect with them. Let them that feel you understand. Take the time to let your prospective clients know you as a person. Become known as someone who is friendly, helpful and willing to go the extra mile.
Step 4 – Be where they gather
Go to the forums, meetings and social media outlets where your prospective clients are hanging out. Interact with them. Network with them at events.
Step 5 – Show yourself as the expert
Get your knowledge out among the crowd by answering questions and helping others in the places where your clients are gathering. Write articles and books on your niche. Use social media as a way to create a buzz around your coaching business. Use Twitter, Facebook and your own blog to help spread the word about your services.
Volunteer to speak at networking events and conferences to build your reputation as an expert. Choose Facebook Live as a venue for coaching or educating prospective clients. Ask for testimonials from current clients to build your authority. Form alliances with other coaches and people in your niche.
Step 6 – Ask for referrals
Ask your current and past clients for referrals. Everyone knows of a friend, colleague or family member who might be a good fit for your services.
Step 7 – Create a compelling marketing message
Your marketing message, tagline and elevator speech should grab the attention of prospects and make them want to call you.
Step 8 – Create your services package
Package your services, what you offer and what you know into courses and systems that make the prospective client take notice and want to work with you. Your coaching packages should be positioned so they sell themselves also apart from packaged programs.
Step 9 – Create a marketing plan
Create a specific plan to help you reach your prospective clients. Don’t put all your eggs in the same basket. Use several different types of marketing. For example, some methods that a parenting coach might use to become better known in their community would be to
- offer a free parenting talk at the local library
- write for a local parenting newspaper, to magazine
Step 10 – Learn to close the sale
Once you have attracted your ideal client, age next step is making a sale. To do that, learn how to close the sale properly so you don’t scare a person away or leave them hanging by not providing the next step.
Attracting your ideal client gets easier the more you do it. Spending time in the right places and using the right marketing plan can help.
” Parent Coach, Life Coach, Family Coach…..people will call you. Because at some point in a person’s life, they find they are in need of guidance on a personal, business, family, or a spiritual level. You can help!”
Parents and professionals face difficult decisions every day around problem solving, managing time, dealing with emotions, or dealing with children’s discipline. This is where you, as a coach, come in. Coaches are trained to help people through specific strategies like asking questions.
Coaching breakthroughs in Negative Emotions
Coaching through self-discovery allows a client to find their personal truth and internal answers. The process doesn’t rip off another’s learning experience. You would offer your services to help others move forward.”
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But, you don’t want to just give away your services. You want to learn how to make money offering coaching online because it is a huge industry that encourages every type of coaching to be successful online.
Types of Coaching
The type of coaching you can offer depends on your training, specialty, interests and niche. ACPI specifically offers you training as a parent coach, family coach, temperament coach, life coach for parents, or parent-family coaching dual certification. For example you could train to be a:
- Life coach – This type of coach focuses on their clients’ life decisions and self-fulfillment, which includes all aspects of their life: personal, professional, health and relationships.
- Personal coach – This can be a life/career coach, or personal coaching within an organization by a mentor or manager.
- Parenting coach – This highly trained and knowledgeable professional’s main role is to provide support and guidance to parents and caregivers in the challenges of raising healthy, happy and successful children.
- Family Coach - A coach for families could coach online groups, offer courses, or coach specific family members about temperaments, communication, managing arguments, restitution for misbehavior, and more.
- Executive coach – This type of coach helps top-level management improve their decision making and leadership abilities. An executive coach has considerable experience in their field.
- Business coach - Business coaches guide people in their professional lives. This type of coach helps business owners by supporting them, holding them accountable and encouraging their goals and happiness..
- Confidence coach – This type helps clients build their self-esteem and confidence, helping them learn what is holding them back.
There are many types of coaching you can pursue. The niche you choose depends on your training, your goals and your passion.
Parents should also thoroughly examine themselves to see if they are getting all of their needs met. All too often parents neglect their own needs for the sake of their children.
BY KRISTY DIXON
While this seems like an honorable sacrifice, parents may not be doing the best parenting they could be doing if they are feeling physically, mentally, emotionally, spiritually, and socially unhealthy. The whole-parent parenting coach should inquire about the parent’s needs and which ones if any are being met and which ones are not. I can identify with this personally. When my daughter was born I was so exhausted and overwhelmed not only from round the clock feedings, but also from visitors. I literally forgot to eat. When I took her to the pediatrician for her 2 week check up she had not gained much weight. Immediately after taking her off the scale the pediatrician told me to stand on the scale. This did not make any sense to me at the time, but looking back now I see why it was important and how gaining information about the mother gave him information about the child. He said that I was loosing too much weight too fast and that my milk was probably too low in fat for her to gain enough weight. He ordered me to eat spinach dip, a rib eye steak, and a glass of red wine. He also told me to pump milk for a bottle for my husband to feed her at least once in the night to give me a little extra sleep and to allow him some bonding time. She started gaining weight so fast after I did that. As a parent who forgot to eat because I was too busy taking care of everyone else and trying to be the perfect hostess, I cried a lot those first few weeks. I have learned a great lesson from this experience and plan to do things differently with the next baby. I also plan to share this experience of what-not- to- do with my future, overextended clients.
Many parents try to do everything on their own. They try to control it all and be in control of everyone. However, parenting never used to be and was never intended to be a one or two person job. Pam Leo tells us that the key to Connection Parenting, not Controlling Parenting, is support. Children’s needs are best met by parents who’s needs are met. Parents need to learn that it is ok to date their spouse and to relinquish control of their kids to friends and family members once in while in order help each other become a parent and spouse.
See also Coaching Whole-Parent and Whole Child 1
When coaching whole parent, child or family member, the best coaching model is the wholistic viewpoint: involving the physical, mental, emotional, intuitive, spiritual, and social intelligences affecting each person.
It can be of no benefit to simply examine one or two of these intelligences. This would not give you a holistically complete and thorough view of the child and parent. Coaching whole parents and whole children is more beneficial when you look beyond the surface level of behavior and symptoms. What is truly influencing or causing the reaction or behavior?
- Emotional frustration?
- Lack of Understanding?
- Need or more information?
- Need for more experience?
For example, if a child gets an ear ache or undefined tummy ache, do you check in with the doctor? Are medications enough? Not likely. It would be in everyone’s best interest to look at what is going on with that child from a whole perspective. Determine what is going emotionally, mentally and/or socially. A child may also be having trouble with a peer at daycare or in school or maybe even with the teacher. Emotional and social problems can show up as physical symptoms.
ACPI Coach and parent Kristy Dixon explains why:
“In coaching whole parent and whole-child, the parent is guided to self-discovery of their internal and external influences. They envision their parenting goal and feeling baby steps of success along the way. When looking at the whole child, the parent is better able to help rather than punish that child. For example ,if a child is having a fit. the parents would allow that child time to release their anger, frustration, disappointment, whatever it may be that needs to be released rather than labeling that child as ADHD, Oppositional Defiant, challenging, or out of control. If looking at the whole child one may find that the true culprit of this fit may be the result of the child “using up all of his good” (self-control and restraint) at school, or again of too much sugar in the diet or reaction to a food allergy, or of not feeling heard by his or her parents. Children struggle to learn how to express their feelings and needs appropriately. It is our job to investigate the mystery of what is causing this type of behavior. Then help the child express in a more effective and safer way. However, we cannot do that if we do not thoroughly look at all influencing factors in the child’s life.”
See also Coaching Whole-Parent and Whole Child 2
Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.
Put Your Sales on Autopilot With this Follow-Up Sequence Summary
Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.
Fulfilling Your Promises – Send them the content and offers that your squeeze page promised.
Keep Your Messages Relevant – Everything you send your list subscribers should be relevant to your initial offer.
Content vs. Promotions – For the most part, offer helpful content with occasional promotions thrown in.
Listen to Your List – Listen to your subscribers in order to discover what kind of content and offers they want.
Further Freebies – Keep sending your subscribers free offers periodically.
How Much Is Too Much? – Monitor email marketing stats to determine the optimal broadcast frequency.
You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.
Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.
Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.
Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.
Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.
Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).
Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.
This kind of hand’s off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system for other offers you make as you build your business.