Course: Sales Funnel 6: Best Squeeze Pages

Course: Sales Funnel 6: Best Squeeze Pages

[tweetshare tweet=”As an online entrepreneur or a coach, you must value the importance of the best squeeze pages as an entry point into your sales funnel. ” username=”parent_coach”]

The Entrance to Your Sales Funnel is A Squeeze Page

Let’s start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names:

  1. Squeeze page
  2. Capture page
  3. Lead capture page
  4. Opt-in page

Each of these pages serve a similar purpose. To simplify the functions of the squeeze page, its only purpose is to get website visitors to give you their name and email address. Through their desire to subscribe and through a double option process (email confirmation), you have received permission to market to them in return for a free gift.

Introduction

The best squeeze pages are simple in format, but can be more active in content that converts a website visitor into an email registrants. Selling Your Freebie

Your squeeze page needs to ‘sell’ the freebie to visitors as if it were a paid product. Doing so best squeeze pagesdemonstrates not only the value to the client, but also the emotional fanfare that you create around the topic.

  • Features and Benefits

The squeeze page should describe your free offer’s features and how these benefit your customers.

  • Social Proof

Social proof consists of comments, reviews and testimonials from others that have tried your product. See the following best squeeze pages example here: https://my.leadpages.net/marketplace/template/6113569959575552/preview/

  • Audio and Video

Audio and video clips spice up a squeeze page and help to sell your free giveaway.

  • Call to Action

The call to action urges them to take action and sign up now. A call to action creates a sense of scarcity or “losing out” on a great deal. This could be a warning of “only 2 widgets available” or “Price increases to $__ in 3 days.” Potential customers need a reason to buy or subscribe immediately. Without a strong, emotional call to action, potential customers will move on to another site.  All buying decisions are emotional, and you need to have them sign up when they are interested and emotionally ready to do so.

  • Simple Is Best

The best squeeze pages are simple and clean. There’s only one thing for the visitor to do on the site – sign up.

Conclusion

Your squeeze page should make bold claims about your offer but your offer needs to deliver.

Inquiries On Life Coaching–Author Dr. Lloyd J. Thomas

 Clarify Life Coaching

            Recently, this coaching topic has been the target of a lot of jokes and demeaning cartoons.  Many people have no realistic notion of what it is all about.  Life coaching is more than assisting people to set and attain personal or professional goals.

As a life coach, my definition of life coaching is: catalyzing in others personally-desired changes they will make to create a lifestyle of their dreams…one that will work better for them.

In order to effectively do my job described above, I regularly make inquiries about the client.  There is a difference between “questions” and “inquiries.”  The former can be answered immediately after they are asked.

[tweetshare tweet=”Inquiries however, are designed to be thought about, deliberated upon and regularly reviewed by the client.” username=”parent_coach”]

Some of the best inquiries a qualified life coach can make are described below.

What would you like to gain by working with me as your life coach?  In order to assist a client to attain their desired outcomes, it becomes important in  life coaching to know what those outcomes are

How can you modify your thinking and behavior so that you increase the probability those outcomes occur?  One definition of “insanity” is engaging in the same behavior over and over while thinking the outcomes will be different.

What new thinking habits, emotional habits, behavioral habits or social habits are you willing to develop that will increase the likelihood your lifestyle will be different three months (six months, a year, 10 years) from now?  If you want to learn and practice new habits, you need to practice them regularly for at least 3-4 weeks in order to make them “unconscious.”

What can you think, do or say today that will give you practice at strengthening those chosen new habits that replace the old ones?  You can never “unlearn” the habits that created your current lifestyle.  You can only learn and strengthen new habits that will replace engaging in the old ones! Th.is is the heart of life coaching.

What are some new choices and decisions you can make that will move you toward creating and enjoying the outcomes/consequences you want to incorporate into your new lifestyle?  Despite making mistakes and engaging in unskilled behaviors, you might as well risk making new choices that you will enjoy.

With what kind of people will you surround yourself to be supportive of you as you create this new lifestyle?  No one ever accomplishes important lifestyle changes without the support of others…even if such support is indirect or out of your awareness.

What are your current strengths, talents and abilities you can use or strengthen that will assist you in attaining your desired outcomes?  If you are still alive, you already have some personal abilities that are useful in creating a modified or new lifestyle.

What new habits will result in:

A lower stress level;

A new sense of accomplishment;

A positive redefinition of negative experiences;

An ability to focus internally and lessen your “reactivity;”

An increase in your awareness of the consequences of your choices;

A lessening of your fears and anxieties;

Developing beneficial and enjoyable social and interpersonal relationships;

Developing your happiness and enjoyment about being alive.

If you would like to explore the above inquiries, you just might want to receive assistance from a qualified and experienced life coach…despite all the jokes you may have heard.

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If you found this column useful, feel free to send it to friends, co-workers and loved ones. To subscribe yourself to “Practical Life Coaching,” click on the following new line (or copy and paste the address below into your web browser):

http://www.creatingleaders.com/signup.php

Upon subscribing, you will receive “Practical Life Coaching” approximately once a week.

To take your e-mail address off “the list” and/or cancel your subscription to “Practical Life Coaching,” click on the following line (or copy and paste the address below into your web browser):

https://send.canvas.email/unsubscribe.php?M=2498865&C=7ad2663d7dd07674513a050daa2b8766&L=1180&N=24289

Dr. Thomas is a licensed clinical psychologist and certified life coach.  He is on the faculty of the International University of Professional Studies.  He is the co-author of the book, “Total Life Coaching: 50+ Life Lessons, Skills, and Techniques to Enhance Your Practice…and Your Life” (W. W. Norton, 2005).  He leads seminars/workshops on: Cognitive Behavioral Therapy; Life Coaching; Business Coaching; Creativity; Academic Excellence; Creating High-Quality Relationships; Effective Communication; Effective Leadership and many others.

  • Lloyd J. Thomas, Ph.D.
  • 3421 Polk Circle West
  • Wellington, CO 80549

           

Course: Sales Funnel 5-Best Opt-in Solutions

As a parent coach or family coach, do you agree with Tony Robbins: “Engaging people is about meeting their needs – not yours.” 

 

Introduction

The opt-in offer is offered online and is a free giveaway that leads prospects into your sales funnel. The following offers that a customer receives are popular on Facebook.

  • EBooks and Reports

EBooks and reports are PDF files full of content that can be text, resources, mind maps, or visual content.

  • Training Courses

A training course is a series of modules along with course materials such as worksheets and resources guides.

  • Apps and Free Software

Software programs and mobile apps help make your prospect’s life easier.

  • Free Trials

Free trials allow limited-time access to membership sites or software programs.

  • The Elements of an Excellent Opt-in Offer

Your opt-in offer should be helpful, unique and relevant to the needs and solutions of your customer base.

Conclusion

Create a landing page for your offer and use other online traffic sources to link back to it.

 

Course: Sales Funnel For Coaching 4-Three Pages

 Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.

[tweetshare tweet=”Parent Coaches or Family Coaches who build a sales funnel should include these three important pages. ” username=”parent_coach”]

Every Funnel Must Have These 3 Pages & Content

If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages

A. Optin Sales Page

This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:

  1. Include a clear call to action—“Buy Now” or “Click here” to download this report for free”
  2. Eliminate distractions—that means no links to other websites or even a navigation bar
  3. Address the readers’ pain points and how your offer provides the solution

B. Confirmation Page

Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address.

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!

Here is where you can offer an upsell or a new upload

  •  Remind people to follow you on social media
  • Give them a glance at your other products and services
  • Offer a digital product for sales

Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.

C. Thank You Page

This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.

Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

 

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