Where Are Your Potential Coaching Clients For Business?

Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I've heard this phrase often and always wondered at its veracity.

A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.

The mindset to hold for successful coaching clients  is you have a large audience, and they are eagerly anticipating the help only you can provide.

Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.

Make it Easy for Them

When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information.   You might be shocked at how often coaches (and others) miss

  • The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
  • The "buy" buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link  a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
  • They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas:  At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
  • They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children's category, review this book chapter, buy this book. In my reviews of coach's sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads "Learn More." The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
  • They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.

Court the Potential Coaching Clients

Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they'll remember you if you treat them well and have organized-easy-to-find content and giveaways.

Some ideas for helping the new coaching clients learn to trust you and your offerings are:

  • Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
  • E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes  a new to you? Man sure the topic is one that your clients would want to read.
  • Email courses - This is a safe bet for those who don't mind leaving their email address, because they can read what they are interested in as well as learn about you also.
  • Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
  • Facebook groups can serve as memberships also,  and you have the option of making your presentations live on Facebook Live.

Get Personal

In every crowded niche, your personality is what sets you a part from every other coach out there. Don't be afraid to shine. Stand out brightly in your image, what you write and how you present your materials.  That's how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.

  • Share personal updates on social media so that potential customers can see the "real" you.
  • Post photos of your life outside of business on Instagram and Facebook.
  • Take a stand for what you believe in, whether or not it is controversial and unpopular.
  • Be available to answer questions and stay on top of the most popular social media that you use.

 

Get Into The Parent Coaching Profession

Your Invitation To Parenting Coaching!

Why Do Families Need Coaches?

Training and raising a child could be as challenging as managing a little league baseball team, or a parent may not have had a healthy role model to follow. They may have learned parenting skills through trial and error.

How to Help Formulate Change?

 

A human being’s beliefs about him/herself and the surrounding world have been programmed by eight years of age.

Building on the knowledge that we cannot change anyone else, the goal of parent coaching is to understand and formulate change in the situation, environment, the mindset or context of the event.

 

Too Much Gray?

Sometimes parenting's black-and-white rules are more like gray areas where circumstances, temperaments, and environments need definitions or boundaries. A parenting coach offers a fresh set of eyes, a different view, and the right questions  for clarity.

 

Clarify the Game Rules?

Coaching teaches empowerment and growth through honest examination of values and goals. Also, you clarify or define the rules of the game to make life more pleasant for the entire family. Parenting coaching lessens the conflict and trauma.

 

Culture, Content, or Conflict?

Coaching involves a person's mind, body, emotions and spirit, as well as the social and cultural context of a situation.

The roots of family conflicts  may be in relationships, lowered self-esteem, unhealthy thinking, or academic underachievement.

 

 

 

Is Now Your Time?

If parent coaching is on your mind, then turn your interest into your passion and learn the things you need to know about the profession.

What Are Your Natural Talents?

What you should know is that good parenting coaches come from all the walks of life. Most of them share the same characteristics. Do you have these natural traits or skills?

Your Heart Skills?

  • Compassion: do you love encouraging others and genuinely like people?
  • Passion: do you have a passion for all things parenting?
  • Curiosity: are you constantly curious about children and how to support positive behavior and growth? 

How Is Your Motivation?

  • Good listening ability: are you a good listener and like listening to people who express their challenges?
  • Empathy: Are you comfortable giving them space and time to express their worries.
  • Self-motivation: are you keen to have a career that nourishes from the inside, gives you a purpose, and improves your parenting skills.

Are Your A People Person?

Every parenting coach understands that the child-parent relationship is the major influence on the important aspects of a child’s development. During the coaching conversation, you  help the parent understand and discover constructive ways to address different situations that are causing concern.

Do Your Skills Fit Their Needs?

Assist others to identify their goals and strengths. Help them design action steps to attaining parenting goals by providing resources, information and positive affirmation. Encourage parents to discover and address stressors and challenges that may impact them and their children.

The Academy Invites You...

You are invited to join the Academy for Coaching Parents International that offers training and certification.

3. Who Is A Certified Parent Coach?

 A Parent Coach Is

Like a mentor who wears different hats – advocate, teacher, listener, questioner. Yet, the certified parent coach has a primary role  as supporter and connector for parents who want assistance, help, expertise, empowerment, or confidence. The mottos of the Academy for Coaching Parents International also serve as the first two goals of parenting coaching

  1. to empower and sustain loving relationships

     2. to make a difference.

The first thing a coach does is establish a mutual respectful relationship with the client, who may be a parent, grandparent, caregiver or anyone who has hired a coach to help them better parent or serve as a more effective guardian or caregiver to children.

Parent coaches assist, help, inform, inspire, and educate.

They provide clarity, reflection, and reality checks for parental illusion, and support a parent's intuition.

They are responsive and responsible as they provide frameworks and structures for conversations around sensitive issues.

A parent coach may serve as a coach for a parent’s personal confidence or is involved with family relationships and parent/child issues.  A parent coach is a mentor, not a doctor, therapist, or counselor.  A certified parenting coach is a friendly or warm-hearted person a parent can call with everyday problems.  A coach provides encouragement and expertise, coaching and challenges.

Thriving As A Person And A Coach

Most of those who go into fields like coaching and psychology understand that to be a successful person, you have to have success in your personal life as well as business.  Success is not always about money, but also about finding a balance between family and business.

When you work out of your house, if you don’t set perimeters around your business life, your work can take over your home and family life. Whether you are single and childless or married with children, carve out a personal life for yourself beyond coaching in order to have a life of balance and joy. If you overload yourself, you will not get satisfaction from either one.

Do you want your life to look like this?

You’re going to your son’s soccer game at four, but you need to be home by five-thirty to take a client call, so you have to arrange for your son’s ride home. You can’t concentrate on the soccer game anyway because you need to prepare for your client’s call. You have a splitting headache because you feel torn between the game and your client. Later, your family goes out to supper because there’s not enough time to cook. After dinner, you go grocery shopping.  BY nine p.m., you are exhausted.

You actually hate driving up to your own house because it is like driving up to a pile of unfinished work – home is never a place to relax anymore. You are not making much money because you are going out to restaurants and hiring babysitters all the time. You took up coaching because it was work you could do at home when your kids were little, but instead you are constantly yelling at them to leave you alone, be quiet while you’re on the phone, and stay away from your room. Your spouse is upset and puzzled by your constant irritability.

That doesn’t sound like much fun does it? It can be someone’s reality and it is the number one reason why home businesses can fail. So don’t let it become your reality. Let’s devise a better vision!

You love working at home from the convenience of your home office, which is really a comfortable den, but one corner is yours and holds your computer, your dedicated business line, and your desk. You keep pictures, candles, music CDs and plants around your corner to feed your comfort.

You schedule your client calls at one time during the day for a four-hour block of time when the kids are in school, with dad, in day care, or otherwise occupied. You hold this time sacred so that you can be present with your clients. They pay you $100 per hour for your time, and you believe in service: listening, suggesting, confronting, sensing. You are finally being paid for doing what you love: networking, talking, sharing heart, educating and helping people lead better lives.

You love people, and people love you. This shows up in the mutual respect you and your clients have for each other and in client referrals. You have more clients than you schedule, and put their names on a waiting list. The waiting list represents clients who would wait for the time to see you, but you are content right now. You have the income you desire and the time you want to be with yourself and your family.

You will grow your business when you are ready!

Put A Fence Around Your Personal Life

Before you take your first client, you have to design the perimeters of your business. There are practical steps that will put boundaries between your personal life your business.

  • First, have a separate phone line for your busine
  • Second, make a separate room in your house for your busine Your room should be relatively soundproof and away from the family living area.
  • If possible, enclose your space and have a door you can shut. That closed door will be a signal to your family not to interrupt you.

Some people have solved the “home business” problem by building a workspace that is on their property but separate from their residence. Charles Schultz, creator of the Charley Brown cartoons, used to walk about twenty feet from his home to his studio every day.  There are homes with separate guesthouses or “Mother-in-law” quarters that convert into great home offices, provide the privacy, and give the atmosphere needed for work.

Some people simply cannot work at home because of all the interruptions.  In this case, it may be best to rent office space. Many coaches rent office space for only a few hours a week to accommodate clients who prefer meeting in person. Or, you may be a coach who provides in-home visits, or you may work from phone calls only.

 

Are you ready to take your passion for having an impact on this world to the next level?

By Being a Parent Coach, you can follow your passion and be financially successful at the same time. Take a minute and look at our coaching certifications

Parent-Family Coaching Programs

Dr. Caron Goode

Dr. Caron Goode

Founder--Academy for Coaching Parents International

High Converting Headlines Have Four Elements

Can you write good to great headlines for your blog or sales page? Effective headlines improve your blog readership and enhance sales. You can funnel more sales with solid converting headlines. There is an art to Internet marketing involving successful headlines.

 

Sometimes the headline separates a successful campaign from a failure. The Internet world is getting more competitive by the day. As an online entrepreneur, you want to come up with ingenious ways of staying at the top of his game. One of the best ways to do this is through funneling more sales with the aid of a solid converting headline that will turn the most skeptical persons into customers.


What Do Converting Headlines Have in Common


On the Internet are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. All of them have swivel points in common.

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

 

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

 

  • How to Make Money Using Mobile Apps
  • From Chaos to Access with This Parenting Coach

 

3. Paint a clear, important picture of the benefits of taking up your product or enrolling in your service.

 

  • Increase Your Income as A Sought-After Family Coach
  • Feel Secure In Helping Your Child Sleep Soundly. Sign-Up Now!

 

4. It needs to convey a sense of urgency or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.

 

  • Take Me Up On This Once-in-a-Lifetime Offer.  
  • Doors Close in Three Hours. Buy Now. Don’t Miss Out. 

 

The bottom line is that it takes a skillful use of persuasive language and careful choice of words to create a converting sales headline. So what’s your headline of choice to practice today? Remember, aim for the end result. Also remember that How-To headlines are the most popular as far as you offer a result. 

Checklist to Build Your Entrepreneurial Business Model

You need a plan in order to make your business idea a reality. Your coaching business blueprint will guide your business from the beginning to ensure your success. 

First Steps of Business Model

Name your business – using your real name or a name that identifies your services.
Choose a name that can grow with you and define your focus accordingly as to local, international, or international attention. 

How expansive do you envision this?
Can your business name withstand international scrutiny?
Finding a corresponding URL name, even a misspelled one, is a necessary presence today.
Also, buy your name as a domain name.

Tiers of Business Formats

Hang out your shingle and take personal checks as a solo entrepreneur

Legally set up a sole proprietorship as doing business in your state in your business name, The advantages of this business model are the setup 
•Is more professional
•Allows payments are made to business name
•Could be eligible for PayPal business account.
•The accounting separates the personal expenses from the business expenses.

Incorporation Levels

  1. Limited Liability Corporation (LLC) – the benefit is that you receive the liability protection of a corporation, but the tax benefits of a sole proprietorship. Cost could be between $500 to $1000 for setup and paperwork fees.
  2. Limited Liability Partnership (LLP) – Two or more coaches working together. Each partner is responsible for mistakes, and tax liability doesn’t cross over to partner.
  3. If unsure, start as a sole proprietorship and carefully investigate the pros and cons.
 

Steps to Business Planning for Ultimate Success

Do you need to start business planning or take a second look at the steps to success? As a supportive coach or helping professional in business, planning your success requires a clear action plan.

Reasons and Mindset for Thorough Planning

  1. You will hold yourself accountable, which is the flourishing mindset.
  2. You will define the steps to the destination.
  3. You will complete each step or goal and track your progress so you reinforce your enthusiasm and get the resources you need.

 

Determine Goals Through Visualization

Where will you begin? Start at the result as opposed to the first planning stage. Close your eyes and imagine where you want your business to be in five years? You are assuming that the business is wildly successful and you have the income you desire and more.Then, answer the following questions to fill in the content of your business plan. 

  • How many and what kind of income streams have you developed?
  • How much income did the business achieve the first year? The third year? The fifth-year?
  • To how many clients have you sold products, services, or training? What is the overall sum of products or services sold?
  • What kind of training(s) have you designed? How many courses do you offer? How have you priced these?
  • How do you personally interact, coach or advise your customers? How much time does that take in one given week of your schedule?

This phase is complete when you have defined what you want to achieve and how it will be done. You have established the basics. Next, determine what products or services to set up to be ready to market your website or product.

For example, if you are creating an ebook, what are the steps to its creation, writing proofreading, and setting up for sales?

  1. Define topic.
  2. Establish the context of the topic.
  3. Research content and create an outline of the ebook.
  4. Complete the writing and formatting.
  5. Find and insert images or types of graphics

The ebook is a good example of your steps to complete any product or service. You follow these steps once you establish any new product and its timeline for completion. Set aside a section of time each day or week and make sure you complete your tasks. If this means setting up a blog on Monday and then writing an article per day the rest of the week, then commit to getting that done.

 

Implement Your First Marketing Campaign

If you have your site or product set up and ready to promote, the next step is marketing. Get the word out about your great offer. Even if you don’t think your product or site is perfect, don’t worry about it. You’ll probably be tweaking and editing it over time anyway.

Just as you would with a product, plan each step you will follow to instigate your marketing campaign. Be specific about the tasks, responsibilities, and deadlines. For example, if you want to promote your info product, you might need to

  1. Create a free offer,
  2. Connect with joint venture partners,
  3. Write or purchase your sales page copy,
  4. Get the word out in relevant forums,
  5. Follow through on any  tasks that are crucial to the marketing strategy

Don’t forget to also put your measures in place. Hopefully, you identified how you’ll measure your campaign’s success when you created your marketing plan. If not, figure them out now and keep track on a regular basis so you can tweak your tactics as needed.

For example, if you have more than one giveaway to offer to get people on an email list, check the sign-ups and conversion rates on each one on a daily basis. If one is converting higher than the other, try to figure out why. Then rinse and repeat.

Additional Marketing Strategies

When do you know it’s time to add more marketing strategies to the mix? The marketing is based on the results you are already achieving, along with your timeline and budget constraints. If you are already having great success with one strategy, such as joint ventures,  stick with that. If you have extra time on your hands, then go right ahead and start implementing another promotional effort in your arsenal.

At this point in your planning, You should have identified about three strategies when you created your marketing plan. One strategy could include a free giveaway for which people sign up and are added to your email list? Another strategy could be a series of emails that you send to your subscribers about an informative blog article like this one. A third strategy could include other offers like listening to a podcast, selecting clients to interview, or promoting through Facebook ads.

The broader the mix of marketing strategies you have, the more complicated your business will become. Make sure you map out each of your strategies step-by-step to keep track of them. If feasible, outsource as much as possible. If you want to keep your business simple, you’ll have to focus on whichever strategy produces the best results. Leave the rest for marketers who don’t mind a little extra complication in their lives.

You can guarantee the success of your business and marketing plans by putting in place and following detailed action plans. This is where many people fail. They don't get success immediately and decide to try something else. Stick with your plan, reap the rewards, rinse and repeat for ultimate success.