My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part-time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free-floating anxiety during quiet moments. She tries to get out of these feelings by staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn't thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
Your first step before you start gathering names and emails for your client list is to identify your target market.
Only by describing your target market in detail can you give them the useful content and recommend offers they need. You create a target market profile that perfectly fits your client’s profile.
1. Basic Demographics. Gather necessary demographic information such as age, gender, location, income level, and education level.
2. Interests and Hobbies. Identify how the people in your target market spend their free time. What do they get excited about and what do they like to do?
3. Perceptions and Opinions. How your customers see themselves and the world around them is essential for you to know. Identify the types of things they think are interesting, amusing, annoying, frustrating, etc.
4. Values. Along with what they like and don’t like, identify what is relevant to your audience. They might value family, hard work, saving money, safety, individual expression, and such.
5. Shopping Behavior. What do your customers buy and how much money do they spend on the items? The critical fact helps identify their priority, and it enables you to understand what products to offer, how often, and at what prices.
6. Groups and Associations. To which groups, organizations, and associations do your list members belong? This fact corresponds to how they see themselves and define their interests and hobbies.
7. Lists To Which They Subscribe. Identify what other listings your subscribers have joined. It’s also good to know from what other companies they buy. Where do they go when they need information on a particular topic?
8. Language Considerations. Identify the tone of your audience’s language. Do they use slang or idiomatic speech patterns, or are they more professional and formal in their language use? Do they stick to just the facts, or are they like to hear your personal stories?
9. Problems, Pains, and Fears. The trio of topics is the most critical bit of information you need to know about your target market. Identify areas where they have problems, pain, fear, worries, or questions. What are they missing but badly needing? You will aim to offer products and services that address these deficits.
10. Where Your Market Spends Time. Where does your target market hang out both online and offline? That is where you’ll go to find and connect with them.
There are some ways to locate all this information. You can use social media, online forums, or Facebook to find and listen to your potential clients’ conversations. Or, you can come right out and ask them. Research your competition and other companies in your niche. Look at critical influencers in your niche and review their followers.
Develop the Final Target Market Profile
• Research your target market and fill out all of the above information on your Target Market Profile Worksheet.
• Identify at least two different segments of your market and create a profile of an individual in each segment that’s a perfect fit for your
Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Create an advanced and broad network.
• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself.
• Become a person that others want to know.
Become locally or nationally known.
• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.
The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.
Become respected in your field.
• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert
As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.
Learn how to sell your product or service and yourself.
• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.
By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.
Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching.
• License all of your programs and work.
• Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.
Traditionally, many school-aged children love school and look forward to start of a new school year. But for other children, it’s also a time of great stress. In fact, stress—those overwhelming feelings of doubt about ourselves or our ability to handle things—is as common in children as adults.
The greatest challenge to parents today is teaching children to manage stress effectively. Children may react to excess stress with behavior that seems immature, inappropriate, or even disturbing. One child exhibits anxiety and tears the night before going back to school. Another child speaks of new teacher and asks her parents questions while trying to imagine the teacher's personality. Another child enjoys shopping for school clothes and looks forward to seeing new friends.
Stress can be terrifying to children who lack the emotional maturity or experience to understand and deal with it. The challenge for parents, teachers, and other caretakers include how to recognize signs of stress in children of different ages, how to know when stress threatens to overwhelm a child, and what to do about it.
In Nurture Your Child’s Gift, I offer excellent suggestions to help parents cope with their children’s stress. A stressed-out condition can result from a specific cause or from life in general. Here are some examples:
- At 17, Jen was a high school senior expecting to graduate with honors in the Spring. Just before Christmas, however, Jen’s father lost his job and the family had to move into the basement of a cousin’s house. Jen soon developed a severe allergy, then asthma. The illness cost her so much time from school that she required home-schooling to make up the difference.
- Mark was only two when his parents divorced. Confused, Mark wandered the house, calling plaintively for his father, but weekends with Dad made him cry. Most weekends, Mark developed upset stomachs that were so bad he’d miss preschool on Mondays.
Toddlers need to feel safe and comfortable. Stress for preschool children can arise from a new face at home or at day care, the disappearance of a familiar face, visiting lots of new places at once, or abrupt changes in the family’s structure, relationships or daily routine.
During the grade-school years, children become concerned with pleasing people like teachers, parents, guardians and coaches. School life—even a change in assigned seating or having to take a test—brings higher levels of stress every year. And when it comes to peers, even the threat of diminished acceptance is terrifying. Sleep-overs, birthday parties, sporting events and music competitions can trigger stressful reactions.
Through middle school and beyond, the pressures kids feel from parents, teachers, peers, society at large, and from within increases. Children have to learn adapt to these pressures. Because they have grown in their intelligence, curiosity and knowledge of community, demands for their attention, time, energy and effort can often feel like a tug of war. As in the cases of Mark and Jen, it is not unusual for life-altering events to express themselves in illness. At the University of Missouri, for instance, researcher Mark Flinn found that a child’s risk of upper-respiratory infection increases by 200 percent for the seven days following a high-stress event. And parents like Miranda’s might confuse what they believe are normal behavior with an expression of anxiety. Children often display their tensions in small acts that have aggressive undertones.
How You Can Help
- There are many ways parents can help their children deal with stress and stressful situations.
- Don’t try to fix everything for the child, and avoid offering advice. Sometimes just listening so that your child feels truly heard may be enough to relieve the stress.
- As you listen, ask questions that encourage your child to think a situation through. “What’s the next step?” or “How would you handle that?” are good questions. Ask a lot of “what-if” questions, too.
- Help children listen to themselves. Nurture Your Child’s Gift suggests quiet-time techniques for children to listen to nature sounds like rain or waves upon the beach, to their own heartbeat, or to recordings of whales, dolphins or birds.
- Encourage children to spend time listening to their thoughts. When they feel free to speak their own thoughts aloud about a situation, things suddenly become clear.
- Nurture Your Child’s Gift details a diaphragmatic breathing exercise for kids and parents. Shallow breathing is associated with the production of cortisol, the stress hormone. Deeper, effective breathing produces feelings of relaxation and calm.
- Use soothing and rhythmic music, even simple drumming, to help your child relieve muscle tension. It works!
- Don’t overlook exercise for releasing stress and tension. It works for your child just as it does for you. Have children walk the dog, get on the treadmill or stretch through easy yoga movements for children. Any movement they enjoy will help ease stress away.
- Parents can do much to alleviate stress in their children’s lives. Effectively dealing with your own stress is the first step. Showing your kids how to release their stress comes next.
Copyright © Caron B. Goode.
Early Behavioral Theories
By Deborah Beasley
The groundwork that laid the early theories for our current understanding of treating, and parenting children with emotional, psychological, and developmental disorders is about 60 years old. [ctt template="5" link="9SWqh" via="yes" ]In the last thirty years, research in the areas of trauma, stress, PTSD, and the child’s developing brain has intensified through the dedication of the superstars of the world of trauma, children, and affect-regulation @parent_coach[/ctt]
Noteworthy names include:
• John Bowlby and Mary Ainsworth, for their work in early parent child attachment. (Download John-Bowlby link for PDF.)
• Allen Shore for his extensive contemporary work in affect-regulation
• Peter Levine, Bruce Perry, and Bessel van der Kolk for their unstoppable research and discovery in the effects of trauma on the neurobiological and social-emotional development of children.
Their collective, groundbreaking, work is the sound philosophy of this training, backed by the science of neurobiology and neuropsychology.
[ctt template="5" link="RK_37" via="yes" ]We now know that the healing path for children and families with emotional and behavioral difficulties rests on the firm foundation of these principles: @parent_coach[/ctt]
1. Healthy relationship and attachment between the parent and child as its pivotal point.
2. Understanding affect-regulation and brain development as the fulcrum of healing in the family.
Our relationship-focused model combines the best strategies and methods of all other approaches. The results we seek in this coaching/parenting model are
• To support and maintain a healthy relationship between the parent and child and unity in the family.
• To respect the unique cultural differences in family composition, and
• To identify and build upon the individual strengths and qualities of parent and child.
This model uses the best practices of current behavioral, cognitive, sensorimotor and interpersonal approaches, as well as traditional wisdom and related modern science, to create a path to healing which best fits the circumstances and behavioral needs of individual families. We use what is usable within the context of a healing relationship and discard the rest.
Are you a kind of person who wants to help families with special needs by becoming a parent coach but you don’t know how to become a parent coach?
Register for our coaching families with special needs course and become a certified parent coach.
coaching families with special needs course
Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?
Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.
I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....
...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.
A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.
That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.
What Next to Be Financially Successful?
If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.
I had cultivated optimism well, and I would need it.
In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.
One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.
Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!
By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.
Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.
What if your calling to support parents and children were your career? The value ACPI provides extends far beyond the monetary aspects of the parent coaching skills training and the profession. Being a parent coach is exciting and inspiring, but how exactly does it add value to you, the coach?
Being a Parenting Coach is one path to freedom of time and better-earning power if you are committed to success as a helping professional. This option strengthens your character and fulfills your motivation and moral and social values. Learning coaching skills and ethics offers rewarding experiences. Or, learning consultant planning sharpens your mind and lights the fire of curiosity again.
As Richard Branson states, you just have to say yes to a novel opportunity.
“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”
― Richard Branson
Learning parent coaching skills can be life-changing, and not just for the families with whom you interact, but also for yourself. You might feel that parent coaching is your calling, so you help others in your parenting and friendship circles. When your satisfaction grows, the calling pulls you even further into the possibility of working at home for yourself. Think of the possibilities!
[tweetshareinline tweet="The wonder of being pulled toward your journey is unparalleled. The idea of coaching stays in your mind and you mull it over." username="parent_coach"]
Learning Enhances Earning Power
A good teacher or mentor is a life-long learner. Learning adds value to
- How you feel emotionally
- What you do
- How you respond to others
- IHow you increase your confidence and personal esteem
Your temperament and values motivate you to seek opportunities to use your natural skills like listening. You are a helper like a coach, a counselor, a teacher, a nurturer. You look for new challenges like coaching that broaden your knowledge and expand your skill set. By temperament, you are often called to teach, share, support, negotiate, and help.
Bringing your natural temperament traits into a profession like coaching engages your heart, which any job must do. If your heart is not engaged, you lose interest. If you are not seeing progress and achievements in your sphere of life, then consider parent coaching.
The Sense of Giving Back
The most satisfying act for a nurturer is knowing you have contributed to society in an effective way. Even better is knowing that the changes you have made have a long-term effect. By helping families and parents to strengthen their bonds, you offer them better connection and communication skills which can become their best habits.
You are assisting parents in raising their children as emotionally healthy individuals with ethical and moral values. There can’t be anything more satisfying and rewarding than knowing you help influence three generations of parents and children. However, the coaching skills are very different from giving advice.
The Client-Coach Relationship
- As a mentor and coach, you know your clients on a personal, intimate level. They will share their emotional struggles and problems with you.
- You are wired to be an empathetic listener who can understand and feel what the client is experiencing.
- This requires developing a strong emotional bond with the customers.
- You learn to build a relationship to help your clients heal, grow, and refine their focus and actions. This is missing in self-help parenting books and resources. That is what gives coaches an edge.
Taking Multiple Roles as a Consultant, Coach, or Mentor
As a parent coach, you are not just a counselor; you are a mentor who listens, teaches, educates, supports and transforms. Parent coaching skills can be defined as a set of excellent listening, coaching, and counseling skills. It is a universal skill set that will help you throughout your professional and personal endeavors in every walk of life.
However, you need to acquire the skills set required to become a good parent coach and reap the real value of being a mentor. You can start now by enrolling in Academy for Coaching Parents.
Be a Certified Coach
Emotionally healthy children do better in school, find more success as adults, and lead happier lives. They can be happy and fulfilled as they grow up.
Follow these strategies to increase your children’s emotional wellbeing:
1. Be open about your feelings. The world isn’t always positive, and you may have struggled. It helps your children understand your feelings if they see the reality of the world.
- Kids copy their parents, so they’ll mimic your emotions.
- As an emotionally healthy adult, you’ll show your kids that it’s normal to have both positive and negative feelings. If you’re open about them, they’ll be able to learn from you.
- You may be tempted to protect your children from your real emotions. However, you’ll miss a teaching opportunity.
2. Avoid judging feelings. Adults sometimes criticize others and their feelings. Your kids are always watching, so they learn to judge others too.
- When you judge and criticize the emotions of others, you show your kids that it’s normal to make fun of or mock other people.
- They can suffer emotional damage because they learn to criticize others or become scared to show their own feelings.
- It’s also important to avoid labeling feelings as good or bad. Sometimes you may be happy, and sometimes you may be sad, but both are normal. Help your children to accept and not to be ashamed of how they feel.
3. Avoid telling your kids how to feel. When you try to control a child’s emotions, the situation often gets worse and leads both of you down a dangerous path.
- You can’t control every aspect of your child’s life. If you try to tell children how to feel, they can become scared to show their true emotions. They learn that they can’t be honest about their feelings, so they stifle or hide them.
- When you tell your kids they have to be happy, you prevent them from figuring out why they don’t feel this way.
- Parents often feel that their kids are an extension of their personalities and expect them to act and feel the same way. However, each child is a unique individual. You can’t expect them to feel the same way as you.
4. Resolve your emotional wounds. You’ll find it difficult to teach your kids how to deal with their feelings when you’re struggling with your own. Kids naturally copy their parents, so they may pick up on your traumas.
- Take care to prevent the emotional wounds from your past or present from carrying over to your children.
5. Ask questions. Kids benefit from opportunities to discuss their emotions. Ask questions and find out how they feel, rather than assuming what they’re feeling.
- When you ask about their feelings, your kids will learn to articulate them. They’ll learn to express their thoughts and emotions.
Emotionally healthy children grow up to be successful and happy adults. They’ll also be able to use these skills when they get older and face challenges. The ability to be emotionally available and knowledgeable is a powerful tool. Your kids will enjoy great advantages from learning about their feelings.