Original content is the lifeblood of the internet and makes the search engine bots happy. Your content gives you good search engine rankings. Ultimately, your content brings potential new clients.
No doubt that creating lots of content is hard work and a continuous process. There are right and wrong ways to create content, so let us review the three biggest downfalls to anyone who writes their website content.
Writing on a Consistent Schedule
Have you had the experience of discovering a new blog that looks interesting, but the owner hasn’t published anything new in months or even a year? Sometimes, the situation is forgivable if it’s a mom blog or an outdated hobbyist blog.
If you discover an older business blog that is outdated, does your first thought go the owner’s credibility? The reader wonders if this person is still in business.
Or, maybe you are on an email list where the list owner disappeared for months, and then tries to start up by emailing again as nothing happened? It would help if you did not have to experience this because there is an easy solution–planning.
Create a writing schedule or outsource the writing tasks so you can avoid both of those scenarios. Life events affect how frequently you communicate with your audience. But if you’re in business to make a profit, you need a content writing plan.
Do You Sound Like a Sales Letter?
In general, focus all your content to provide value to your readers. There is undoubtedly a time and a place to use sales pages. But not every blog post, email, or video should be a hard sell to your coaching programs or signature product.
Answer your readers’ questions. Address their fears. Discuss changes in your industry and how it may affect them. Talk about how much fun you had on your weekend retreat that you hosted with select clients. Please give them a behind-the-scenes look at your office or how you record videos. Show them photos of your team members who keep the gears of your business running. Readers can relate to all of these topics. They will feel like you’re speaking directly to them and wanting to help them.
Not Editing or Proofreading Before Publishing
The world of internet writing is more casual than the writing we learned back in school. However, business people still need to be professional. Sending emails, contracts, or publishing blog posts that sound like a 5th grader wrote them or that have typos won’t bring new business.
How do you feel when you see typos in your local newspaper or some other authoritative resource?
Do you wonder why they don’t have a proofreader?
Does it make them look sloppy or less professional? Consider the image that the writing portrays, and then determine what model you want to define you.
Let your content sit for a few days before you go back to edit it. When you look at your content too long, your brain becomes blind to glaring mistakes. At that moment, if you hit the publish button, your audience may think you look sloppy also. A solution is to hire a Virtual Assistant or proofreader monthly, who can review all your communications, so you don’t get bogged down with the task.
Get Professional & Affordable Done-for-You Content
There are organizations of writers and researchers who pride themselves on their professionally written done-for-you content. They have teams of writers and editors who review every piece of content multiple times before they make it available to you. You deserve the best, and they aim to deliver the best every time.
Browse through samples of done-for-you content and remember that every piece of content can be edited and branded to match your company’s image. They’re cutting down the time it takes to produce classes and workshops that your clients will love. Here is a list of the few organizations I follow.