Original content is the lifeblood of the internet and makes the search engine bots happy. Your content gives you good search engine rankings. Ultimately, your content brings potential new clients.
No doubt that creating lots of content is hard work and a continuous process. There are right and wrong ways to create content, so let us review the three biggest downfalls to anyone who writes their website content.
Writing on a Consistent Schedule
Have you had the experience of discovering a new blog that looks interesting, but the owner hasn’t published anything new in months or even a year? Sometimes, the situation is forgivable if it’s a mom blog or an outdated hobbyist blog.
If you discover an older business blog that is outdated, does your first thought go the owner’s credibility? The reader wonders if this person is still in business.
Or, maybe you are on an email list where the list owner disappeared for months, and then tries to start up by emailing again as nothing happened? It would help if you did not have to experience this because there is an easy solution–planning.
Create a writing schedule or outsource the writing tasks so you can avoid both of those scenarios. Life events affect how frequently you communicate with your audience. But if you’re in business to make a profit, you need a content writing plan.
Do You Sound Like a Sales Letter?
In general, focus all your content to provide value to your readers. There is undoubtedly a time and a place to use sales pages. But not every blog post, email, or video should be a hard sell to your coaching programs or signature product.
Answer your readers’ questions. Address their fears. Discuss changes in your industry and how it may affect them. Talk about how much fun you had on your weekend retreat that you hosted with select clients. Please give them a behind-the-scenes look at your office or how you record videos. Show them photos of your team members who keep the gears of your business running. Readers can relate to all of these topics. They will feel like you’re speaking directly to them and wanting to help them.
Not Editing or Proofreading Before Publishing
The world of internet writing is more casual than the writing we learned back in school. However, business people still need to be professional. Sending emails, contracts, or publishing blog posts that sound like a 5th grader wrote them or that have typos won’t bring new business.
How do you feel when you see typos in your local newspaper or some other authoritative resource?
Do you wonder why they don’t have a proofreader?
Does it make them look sloppy or less professional? Consider the image that the writing portrays, and then determine what model you want to define you.
Let your content sit for a few days before you go back to edit it. When you look at your content too long, your brain becomes blind to glaring mistakes. At that moment, if you hit the publish button, your audience may think you look sloppy also. A solution is to hire a Virtual Assistant or proofreader monthly, who can review all your communications, so you don’t get bogged down with the task.
Get Professional & Affordable Done-for-You Content
There are organizations of writers and researchers who pride themselves on their professionally written done-for-you content. They have teams of writers and editors who review every piece of content multiple times before they make it available to you. You deserve the best, and they aim to deliver the best every time.
Browse through samples of done-for-you content and remember that every piece of content can be edited and branded to match your company’s image. They’re cutting down the time it takes to produce classes and workshops that your clients will love. Here is a list of the few organizations I follow.
I have wondered how the top selling entrepreneurs manage to get so much done? Are they superheroes who don’t sleep? Do they work through lunch and dinner and even the kids’ hockey games? Have they somehow figured out how to clone themselves?
What I do know is this: The secret to greater productivity– no matter what your business –is having systems.
In fact, I’d wager a bet that you can save hours of time every single day, just by putting a few simple systems in place.
Discovery Call Scripts to Help Close the Sale
How many calls are you booking every week? If you’re like most coaches, the answer is probably quite a few. After all, getting people on discovery calls is the key to landing more clients, and closing the sale on that call is critical.
Put a system in place, and you’ll soon find that you close a higher percentage of sales than ever before, and all it takes is to create a winning call script. Then all that’s left is to follow the script. No more stress over what to say or how to transition into the sales portion of the call. It’s all in the script. And what’s more, you know it works.
Autoresponders to Stay in Touch with Your Subscribers
Your sales funnels are primed for systemization. In fact, you can easily build powerful relationships with your subscribers on autopilot, just by creating an email sequence that goes out to each and every new subscriber on specified days.
And if you’re using a sophisticated campaign builder such as ConvertKit, Ontraport or Infusionsoft, you can take your automations to the next level by seamlessly moving subscribers from one funnel to the next based on the actions they take. This powerful system–once it’s up and running–can literally put money in your bank account each and every day, and it’s totally hands off for you.
Proven Landing Page Templates to Improve Your Opt-In Rates
There are so many great landing page builders now. For instance, LeadPages provides dozens of drag-and-drop templates, making it easy and fast to create opt-in and sales pages. Business owners don’t have to struggle with design and layout–or hire a designer–to build an enticing funnel. If you use opt-in pages in your business, then this is one system that can save you hundreds of hours of time…not to mention frustration.
It’s easy to see you can systematize almost every aspect of your business and save time and money in the process. From product funnel building to product creation to team management to bookkeeping, marketing, client care and beyond, nearly every task you or your team does can (and should) be a part of a proven system. Take the time to create your systems now, and in no time at all you’ll be as productive as those top earners, and you’ll leave others wondering how you manage to get it all done.
Systematize Your Business Foundation
Are you ready to put the power of systems to work for you? Below, you can download coaching business forms and templates to help you manage every aspect of your business, from finding and onboarding new clients to getting paid to tracking your income and expenses.
Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
“You have a pulmonary embolism.”
“And that is….?”
“You have a blood clot in your lungs.”
Carry A Little Notebook
We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
We have all fallen victim to erroneous thinking. Sometimes we use it on purpose to make ourselves feel better about making a bad choice. Well, defiant children know how to use them to. However, if the errors in thinking are not challenged, the pattern can be detrimental later in life.
Children don’t see things the same way that parents do. Without the benefit of years of experience, they act on emotion and instinct. In particular, defiant children want what they want and don’t mind using negative tactics to get it from parents. It is all about them. Instead of evaluating a situation to see all sides, they only consider how they feel. Children with mental disorders like Oppositional Defiant Disorder can get caught in a bad cycle. They start acting on these thinking errors and things spiral out of control from there. As long as you feed into their way of thinking with your behavior or responses, they will continue to manipulate, yell, scream, and terrorize others. The solution is to get help.
Thinking Errors Defiant Children Use
All of us have experienced erroneous thinking. Sometimes we use it on purpose to make ourselves feel better after making a wrong choice. However, one habit of defiant children is using such thinking errors as excuses or reasons for their desires or behaviors. As parents and parenting coaches, our role would be to challenge the error-prone thinking, lest it becomes habitual.
The Mind of a Child
Children and parents don’t often see eye-to-eye. Children act on instinct and emotion. Parents respond from their years of experience. Children want what they want, and defiant kids and may use negative tactics to get what they want from you. Defiant children are absorbed in their needs. They are capable of knowing only how they feel at that moment, and they don’t evaluate a situation to see all sides. They haven’t matured to that point yet. Children, diagnosed with a mental health issue, can get caught in a negative cycle. They start acting on these thinking errors, and a situation can quickly spiral out of control. If you feed into the thinking errors, then you also get caught up in their behavior. They could continue manipulation through yelling and screaming.They could terrorize everyone around them. The solution is to get help.
[block]6[/block]Parents Know These Four Thinking Errors
- The road to healing could be long; the first step is to understand your children.
- The second phase is to know how they think.
- The third step is to observe and understand how they get their way.
Injustice stance: This is the thought that the entire world is against the defiant child. When things don’t go their way, then nothing is fair, and they shouldn’ have to comply. This thinking translates into this kind of logic in your child’s head: “School sucks. Therefore, I don’t have to go.” A defiant child can also be passive-aggressive. If not heard, then moving too slowly in the morning means they get their way and stay home from school.
Pride in Negativity Stance: Defiant kids can convince themselves that they know more than their parents. Defiant kids are perfect for making their point in statements of which their parents aren’t aware. They could say a lot of hurtful words. They learned how to steal something, or how to take drugs, or how to play mature video games they shouldn’t be watching. Telling you that they don’t know what you are talking about is to make you feel stupid, or to feel hurt that they have one up on you.
Dishonesty Stance: Kids do lie and will continue if parents don’t catch them in the act and deal with the situation immediately. Any delay would be considered a victory scored by the defiant child. Defiant kids use lying, telling half-truths, and keeping secrets to deny that their bad behavior.
Victim Stance: As the last victim, a rebellious child blames someone else for what happens to them or for what they do. Even if they are the aggressor, the “other” person ís at fault always for what they had to say or what they did to victimize the defiant child. Recognize the methods that rebellious kids use to justify their behavior. Teach them and help them to change their way of thinking.
Life Coaches and Certified Parenting Coaches deal often with two primary issues: time and energy. The classic secret to time management for an entrepreneur is to show the client how to manage their personal organization and not time. Whereas, managing your energy relates to Full-Wave-breathing, exercise, and movement.
Just as electrical equipment functions best when receiving a solid surge of electricity, so do you. In your case, the power you need is energy, which gives you stamina for the day and the ability to kick into high gear when necessary to deal with a problem. It’s not that you have to be perky all day or load up on four shot espresso coffees to get focused. Yet, you do need to know your energy is at its highest and lowest as the entrepreneur working from home.
When you understand how your personal energy patterns ebb and flow, you use that knowledge to support your time management strategy. Are you a night person, who works late but starts slow in the mornings? Are you an early bird who can get up before dawn, exercise, arrive early at your desk to get organized for the day? Then you are a lark!
Or are you a mid-day entrepreneur who starts slow, picks up speed then tapers off in the late afternoon? These patterns relate to your natural energy flow also called bio-rhythms. Some people chart these patterns weekly and monthly and use them to make their schedule, work, or travel commitments.
Or, you can observe yourself and note which hours are your prime working hours–the hours when you can be highly productive with the least effort or tiredness. Just make a simple chart of the day on graph paper or on a spreadsheet-based graph.
List your waking hours on the bottom and a high, medium, low rating along the side. Then make an “X” for your energy level at each hour of the day. As you connect the dots, you’ll notice a pattern of energy highs and lows. Do this for several days and see how consistent the pattern is.
Knowing your prime working hours (early bird, midday, evening) is extremely helpful in how you schedule the complicated tasks in your workday. If you have a choice in scheduling the time to make a presentation at a conference, and you are a midday person, ask for a time between 11 am to 3 pm.
Don’t say yes to the 8am presentation time. You will wake up sluggish and not be sharp even though you know the material. The same is true for dividing tasks. With a large project, divide the elements so that you plan to work on the creative writing or material calculations during the prime energy time of your workday. Your mind will be more alert and you will have the energy to focus on complicated work.
During your off-peak energy times, gather related materials or do some aspect of the project that is less detailed and does not require a high level of creative energy or decision-making. After using this approach for a few weeks, you’ll see what happened on those days when your time management plan seemed to derail even though you were motivated to do the work.
You simply scheduled the wrong task for your lower energy times and so your output was less than anticipated. As with electrical power, peak periods are more expensive. Peak periods in your workday, as an entrepreneur are more valuable, so allocate them wisely and use that high-energy surge to get the work done faster and better.