Being Stubborn

Being Stubborn

Stubborn children test your patience and parenting skills to the limit on a regular basis. Is this just part of raising children? All children go through at least two stages of being stubborn. Stage one is the “terrible twos,” when they learn to say “no” and then learn “yes.”  The teen years is also when they say “no” as they practice making mature choices.

If a doctor has diagnosed your child as having ODD (Oppositional Defiant Disorder), you will encounter similar issues. Differences between the two diagnoses relate to the frequency and the severity due to the cause of the defiant behavior.

To understand the child’s problems and being able to develop suitable plans and consequences are the first steps for parents. Whether your child experiences the stubborn  stages, dealing with ODD, or has another major issue, address the problem early. In fact, at the first sign of rebellious behavior, teach and modeling  acceptable ways to react and respond.

Next is an example of a conversation between a stepmother, whose 12-year-old stepson came to live with his dad, the new stepmom, and and younger sister.

  • Stepmother: Can I help you get settled into your room?
  • Stepson: You’re not my mother, and you never will be.
  • Stepmother: You are right. I am not your mother, I am your dad’s wife, your stepmother. I asked if I could help you get settled.
  • Stepson: You’re a liar. You don’t want to help. By the way, I do my own laundry and I cook my own food.
  • Stepmother: All right, let’s back this conversation to the beginning. If you are going to live here, we have some rules about respect. We show respect in our action and words. You don’t get to call me a liar, and I don’t get to call you a liar. Can you live with that rule?

This stepmom felt that this boy was begging for some attention, for some rules. He wanted to know if he was welcome in their home. Several weeks passed before the stepson settled into accepting that he was in a new home with people who would love him, but also not let him fall into his defensive anger.

Strategies To Help You Handle Stubbornness

The first approach is asking why a child behaves the way he or she does? Understand that you, as the parent, can best understand explosive behavior as a form of developmental delay. Dr. Ross Green, the author of The Explosive Child, suggests that the following questions will help parents see more clearly the crux of the problem.portrait-317041_640

  1. This child acts this way because…
  2. How come what works for other kids isn’t working for this child?
  3. What can I do instead?
  4. Build a sound basis. Parents start teaching expected life skills at the earliest ages.

Steps to Conflict Resolution:

  1. Clarify perceptions through answers to the more common questions.
  2. Focus on the present: What is happening right now?
  3. What is the BIG major issue?
  4. Distinguish between needs and wants.Which needs or wants can be prioritized?
  5. List your options.
  6. Hold yourself accountable.

Problem-solving Skills:brainstorming

  1. The problem is…use your best descriptions.
  2. Brainstorm. Write down your best ideas that might help solve the problem.
  3. Consider the pros and cons of each possible solution.
  4. Which of the possible solutions seems likely to work?
  5. Plan out the solution step-by-step: What? When? How?

Reminders

Rmedal-1622523_640efuse to bargain: Kids use bargaining to make several points: get out of chores, make a break or cut a deal. Children learn to accept the consequences of their choices and behaviors.

Reinforce the positive: Reward their positive behaviors. Point out when your child completes a job and has done it well. Support and praise a thoughtful decision. The power of positively deserved praise cannot be under-rated.

Your Unbeatable Offer for Opt-ins

Your Unbeatable Offer for Opt-ins

Bland opt-in offers don’t address the visitor’s problems with any urgency – and they don’t entice people enough to fork over the name and email details. So what can you offer that sets you apart from other marketers in the same niche?

 

Find Out What Your People in Your Niche Needs

One of the worst offenses to your visitors is to offer them something they don’t  need. When you think of need, dig down deep. Dig into why a client feels desperate, or curious, or thoughtful. Or determine what a prospective client needs by asking questions or asking them to fill out a survey intended to discover needs. Then you can supply the solutions.

Instead of of selling How to Have Pretty Skin, instead, touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”

  • Be specific about the problem.
  • Add a sense of urgency to get the solution.
  • Don’t offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.

If you don’t have a list yet and you don’t know what your audience might need, start researching. Where do you look? Where do people routinely go when they need advice from others in the same predicament?

  • Online forums
  • A specific Facebook group
  • Asking on Facebook for your friends to respond to your questions.

You can go to Google, type in the niche, and the word forum. (parenting forum). Choose from Google’s menu of  forums to see what people need. Here’s a great example: http://www.psychforums.com/insomnia. You don’t have to go into the conversational threads to get some great opt-in report ideas for insomnia. Examples could include:

• Natural Insomnia Remedies
• How to Fix a Messed Up Sleep Schedule
• How to Sleep When You Don’t Feel Tired
• A Beginner’s Guide to Curing Insomnia

Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people often comment and discuss their needs – especially if the post doesn’t answer all of their questions.

Look at these blog comments, for example: http://sleepstarved.org/2010/08/25/unexpected-help/#comments – reading through that, you can get some ideas for niche reports for your opt in offer.

For instance, one comment talks about the difference between insomniacs and perpetual thinkers. That could spark the idea for you to create a report called “Do You Really Have Insomnia?” The report  differentiates between someone having sleep problems and someone whose mind won’t shut off.

Another place to see what people need in any niche is through keyword tools. There are both free and paid also tools. Ubersuggest.org is a free option. Just type in your niche and you can see what people want to know.

Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:

• Insomnia cures for depression
• Insomnia cures during pregnancy
• Natural insomnia cures

Deliver Value They Would Pay For

For many marketers, their big mistake isn’t in coming up with an idea. The mistake is failing to provide value. This is your very first impression with a potential new subscriber.

You want to go above and beyond and wow your audience with what you over-deliver to them. When you start planning your opt- in offer, think of it as a paid offer.

For example, you want to give away a whole course–where they download it or access it and can’t believe you just gave that away. In this example, new members to your audience will be sharing it with others.

The next step is to price your opt-in offer. In that way, you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”

Your subscribers want true value. You could increase conversions whenever you put a product in the marketplace. Your readers will be thinking, “Wow, if she gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”

Make your opt in offer longer, meatier, and more informative than the competition. Another way to do it better to be very cutting edge with your information.

So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:

http://www.foxnews.com/health/2014/06/25/no-link-between-insomnia-and-hypertension-study-finds

You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.

Offer Multiple Formats for Your Prospective Subscribers

Many marketers just offer updates on a product or information product. That’s the worst type of opt-in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check for new content. Here are some of the formats you can choose to offer for your new subscribers:

Email Series:  These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:

• 7 Day Diet Plan
• 2 Week Sleep Improvement Course
• 365 Day Stress Relief Tips

Short Report: You can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!

Membership Access – Give someone access to something exclusive – a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.

Audio File – Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone – or even you being interviewed by someone else!

Video File – A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don’t have to worry about streaming speed.

Split Test Your Offers – Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.

See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you’re offering them as a freebie.

Premium: How to Write a Press Release for Your Business

Premium: How to Write a Press Release for Your Business

If you hang out online at all, then most likely, you have heard that online coaching can be a lucrative business. Most business owners, who work a few hours each month in their online coaching business, earn above the average household income in the United States. If planned well, online coaching could be a lucrative business.

Why is it tough to succeed in an online coaching business? It does not matter if you are an expert. The fact that you are considering getting into online coaching reflects that you are an expert in one area of your life.

Your Coaching Expertise Is Not the Issue.

press releaseInstead, most people, who have coaching expertise, are not experts in building a business. The main problem is when a coach promotes an online coaching business in the wrong way.

The first common way people promote a coaching business is through press releases. A well-written press release could put your brand in front of the right eyeballs. You could have more clients over time.

Press releases are pieces of information that are supposed to help the press do their job. However, media specialists seek newsworthy developments that impact your business. They have little interest in promoting you or your business.

So how is your press release newsworthy? What is your hook to the story: a new coaching method? Provide an introduction to possible new clients? A checklist, booklet, or an ebook that helps a client change viewpoints?

Another method is to watch the news or media trends and write your media release about those topics. That’s how you play the press release game.

Example: Outline of Press Release

For Immediate Release
Name
Date
Phone Number
Email

• Summary Bullet Point One
• Summary Bullet Point Two
• Summary Bullet Point Three

Location, State –
Paragraph One
Paragraph Two
Paragraph Three
###

Company Info

Premium: How to Market Your Coaching or Consulting Practice

Premium: How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don’t over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch – a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Ten Ways to Identify Your Hypothetical Client

Ten Ways to Identify Your Hypothetical Client

Your first step before you start gathering names and emails for your client list is to identify your target market. 

Only by describing your target market in detail can you give them the useful content and recommend offers they need. You create a target market profile that perfectly fits your client’s profile.

1. Basic Demographics. Gather necessary demographic information such as age, gender, location, income level, and education level.

2. Interests and Hobbies. Identify how the people in your target market spend their free time. What do they get excited about and what do they like to do?

3. Perceptions and Opinions. How your customers see themselves and the world around them is essential for you to know. Identify the types of things they think are interesting, amusing, annoying, frustrating, etc.Dr. caron goode

4. Values. Along with what they like and don’t like, identify what is relevant to your audience. They might value family, hard work, saving money, safety, individual expression, and such.  

5. Shopping Behavior. What do your customers buy and how much money do they spend on the items? The critical fact helps identify their priority, and it enables you to understand what products to offer, how often, and at what prices.

6. Groups and Associations. To which groups, organizations, and associations do your list members belong? This fact corresponds to how they see themselves and define their interests and hobbies.

7. Lists To Which They Subscribe. Identify what other listings your subscribers have joined. It’s also good to know from what other companies they buy. Where do they go when they need information on a particular topic?

8. Language Considerations. Identify the tone of your audience’s language. Do they use slang or idiomatic speech patterns, or are they more professional and formal in their language use? Do they stick to just the facts, or are they like to hear your personal stories?

9. Problems, Pains, and Fears. The trio of topics is the most critical bit of information you need to know about your target market. Identify areas where they have problems, pain, fear, worries, or questions. What are they missing but badly needing? You will aim to offer products and services that address these deficits.

10. Where Your Market Spends Time. Where does your target market hang out both online and offline?  That is where you’ll go to find and connect with them.

There are some ways to locate all this information. You can use social media, online forums, or Facebook to find and listen to your potential clients’ conversations. Or, you can come right out and ask them. Research your competition and other companies in your niche. Look at critical influencers in your niche and review their followers.

Develop the Final Target Market Profile
• Research your target market and fill out all of the above information on your Target Market Profile Worksheet.
• Identify at least two different segments of your market and create a profile of an individual in each segment that’s a perfect fit for your
email list.

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