Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Create an advanced and broad network.
• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself.
• Become a person that others want to know.
Become locally or nationally known.
• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.
The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.
Become respected in your field.
• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert
As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don’t over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.
Learn how to sell your product or service and yourself.
• Create an elevator pitch – a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.
By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.
Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching.
• License all of your programs and work.
• Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.