Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
“You have a pulmonary embolism.”
“And that is….?”
“You have a blood clot in your lungs.”
Carry A Little Notebook
We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free floating anxiety in quiet moments. She tries to get out of these feelings through staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn’t thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships, but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
Emotionally healthy children do better in school, find more success as adults, and lead happier lives. They can be happy and fulfilled as they grow up.
Follow these strategies to increase your children’s emotional wellbeing:
1. Be open about your feelings. The world isn’t always positive, and you may have struggled. It helps your children understand your feelings if they see the reality of the world.
- Kids copy their parents, so they’ll mimic your emotions.
- As an emotionally healthy adult, you’ll show your kids that it’s normal to have both positive and negative feelings. If you’re open about them, they’ll be able to learn from you.
- You may be tempted to protect your children from your real emotions. However, you’ll miss a teaching opportunity.
2. Avoid judging feelings. Adults sometimes criticize others and their feelings. Your kids are always watching, so they learn to judge others too.
- When you judge and criticize the emotions of others, you show your kids that it’s normal to make fun of or mock other people.
- They can suffer emotional damage because they learn to criticize others or become scared to show their own feelings.
- It’s also important to avoid labeling feelings as good or bad. Sometimes you may be happy, and sometimes you may be sad, but both are normal. Help your children to accept and not to be ashamed of how they feel.
3. Avoid telling your kids how to feel. When you try to control a child’s emotions, the situation often gets worse and leads both of you down a dangerous path.
- You can’t control every aspect of your child’s life. If you try to tell children how to feel, they can become scared to show their true emotions. They learn that they can’t be honest about their feelings, so they stifle or hide them.
- When you tell your kids they have to be happy, you prevent them from figuring out why they don’t feel this way.
- Parents often feel that their kids are an extension of their personalities and expect them to act and feel the same way. However, each child is a unique individual. You can’t expect them to feel the same way as you.
4. Resolve your emotional wounds. You’ll find it difficult to teach your kids how to deal with their feelings when you’re struggling with your own. Kids naturally copy their parents, so they may pick up on your traumas.
- Take care to prevent the emotional wounds from your past or present from carrying over to your children.
5. Ask questions. Kids benefit from opportunities to discuss their emotions. Ask questions and find out how they feel, rather than assuming what they’re feeling.
- When you ask about their feelings, your kids will learn to articulate them. They’ll learn to express their thoughts and emotions.
Emotionally healthy children grow up to be successful and happy adults. They’ll also be able to use these skills when they get older and face challenges. The ability to be emotionally available and knowledgeable is a powerful tool. Your kids will enjoy great advantages from learning about their feelings.
Good communication is a key to understanding your child better. Togther, parenting coaches and parents review the steps to maintaining a harmonious relationship that keeps the parent-child relationship healthier and flourishing.
Firstly, be genuinely familiar with your child’s language especially during times of conflicts and confrontations. Familiarize yourself with your child’s words, the tone of voice, and emotional responsivity. Does the chid’s speech tone suggest a specific emotion like anxiety, shyness, fear, or the need to dominate or be shy? Secondly, learn how to accept the full range of your child’s emotionality.
- How do you take the chid’s overall behavior?
- Can you receive the emotions and feelings of your child?
- As you succeed in understanding his feelings, you are better able to guide him to express his unpleasant and unlikely feelings appropriately.
- Encourage a child’s real feelings in conversation. Suppression of emotions and feelings are not healthy.
Understanding a child
Thirdly, I have observed that not each parent shows a speaking child the courtesy of attention. Interrupting, bombarding the child with questions, or flinging anger and accusation signals that the child maintains her distance. Explain and make him realize that interrupting any speaker is considered rude by some adults.. This is also a way of instilling him some part of good values. Fourthly, always be approachable. As much as possible, help your child know that she can approach you and not to hesitate to discuss any problem or requests. If the child realizes that open communication between him and you is always possible, imagine how much respect your child has for you! Fifthly, ask questions so you gather further information, but not in an interrogating manner. Try to ask questions that solicit honest and direct answers from your child. How do you act and speak to your child, so that she feels confident with you. Lastly, provide useful, helpful and assuring responses to your child’s questions. Apply the principles of reflective listening. This way, you could have a clear and actual grasp of what it is your child is trying to tell you. Reflect on his words and the manner by which he talks. Understanding your child entails setting a good pattern of open communication between you both.
Parenting the whole child implies that we honor our children’s wholeness while we dissect and discuss the parts of the whole—physical body, mind, emotions and spirit. It may indeed be paradoxical, but it’s our way of understanding how the parts contribute to the whole and our job if we work with parents, families, and children.
We consider our children’s wholeness when we:
- Bear in mind the emotional and mental factors that contribute to strep throat.
- Look to a biochemical problem associated with a child’s temper
- Consider the negative self-talk and thoughts that can float around in the head of a depressed teen.
- Regard childhood patterns from a holistic perspective. These can include a child who falls down all the time, one who has allergies, one who is shy and sensitive, one who doesn’t want to be touched, and so on. We want to help, but do we help their biochemistry, their behavior or their spirit?
- Think about how children spend their time, and if their activities are balanced between stimulation and quiet.
Bundles of Energy
The foundation of whole-child parenting is understanding that our children are bundles of energy in the form of thoughts, physical activity, emotional expression and spirit. Rather than thinking about managing our children, think about managing their energy.
The energy of the body needs food, touch, air and water. The energy of the emotions needs positive input like optimism, smiles and support. The energy of thought needs inspiration and imagination, or it gets bored. The energy of the spirit needs connection, faith, compassion and quiet. It needs calm moments of awareness.
Most of us know these things and have our own intuitive ways of mothering and fathering our children. In fact, the joy of parenting the whole child is discovering how much you already know and do. The ease of whole-child parenting is that when one avenue doesn’t work, there is always another way. For example, because we know that the nature of emotional energy can be chaotic, we can find several ways to structure and channel positive emotional energy with our child. We might follow schedules, share meals, read books or see a heart-warming movie.
A Soul Living in a Child’s Body
Thinking of a child as an “energy bundle” helps us take our parenting less personally when a child screams, “I hate you.” What we want to take to heart is that this soul is living with us in a child’s body. We are responsible for helping this child to develop in the best, most fulfilling way possible.
Parenting is really about educating the mind and body so our children are happy, successful and healthy in body and soul. Working with the mind-body connection is the foundation for parenting the whole child.
If you read this post till the end, you probably are kind of person who wants to help folks live to their maximum potential. Your hunger for having an influence on people forced you to read this article and much more that you already read. It’s just the right time to take a step further and become a certified parent coach and give your purpose a meaning. Have a look at our coaching certification and decide which one suits your talents best..
See also Coaching Whole-Parent and Whole Child 1 and Coaching Whole-Parent and Whole Child 2
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