Your first step before you start gathering names and emails for your client list is to identify your target market.
Only by describing your target market in detail can you give them the useful content and recommend offers they need. You create a target market profile that perfectly fits your client’s profile.
1. Basic Demographics. Gather necessary demographic information such as age, gender, location, income level, and education level.
2. Interests and Hobbies. Identify how the people in your target market spend their free time. What do they get excited about and what do they like to do?
3. Perceptions and Opinions. How your customers see themselves and the world around them is essential for you to know. Identify the types of things they think are interesting, amusing, annoying, frustrating, etc.
4. Values. Along with what they like and don’t like, identify what is relevant to your audience. They might value family, hard work, saving money, safety, individual expression, and such.
5. Shopping Behavior. What do your customers buy and how much money do they spend on the items? The critical fact helps identify their priority, and it enables you to understand what products to offer, how often, and at what prices.
6. Groups and Associations. To which groups, organizations, and associations do your list members belong? This fact corresponds to how they see themselves and define their interests and hobbies.
7. Lists To Which They Subscribe. Identify what other listings your subscribers have joined. It’s also good to know from what other companies they buy. Where do they go when they need information on a particular topic?
8. Language Considerations. Identify the tone of your audience’s language. Do they use slang or idiomatic speech patterns, or are they more professional and formal in their language use? Do they stick to just the facts, or are they like to hear your personal stories?
9. Problems, Pains, and Fears. The trio of topics is the most critical bit of information you need to know about your target market. Identify areas where they have problems, pain, fear, worries, or questions. What are they missing but badly needing? You will aim to offer products and services that address these deficits.
10. Where Your Market Spends Time. Where does your target market hang out both online and offline? That is where you’ll go to find and connect with them.
There are some ways to locate all this information. You can use social media, online forums, or Facebook to find and listen to your potential clients’ conversations. Or, you can come right out and ask them. Research your competition and other companies in your niche. Look at critical influencers in your niche and review their followers.
Develop the Final Target Market Profile
• Research your target market and fill out all of the above information on your Target Market Profile Worksheet.
• Identify at least two different segments of your market and create a profile of an individual in each segment that’s a perfect fit for your
My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free floating anxiety in quiet moments. She tries to get out of these feelings through staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn’t thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships, but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
. How we parents communicate and demonstrate conversations with our children speaks louder than any intention or goal. A parent coach or family consultant trains parents and family members in communications skills. How are your communications skills?
Not Like This
“Caron, speak up.” My father screamed. Other statements he used were….
“Quit mumbling. Stop mumbling. You are driving me nuts.”
My father was a man with a hearing loss, probably acquired from his stent of service in the second world war. He boasted how he was lucky to be alive despite the shard of metal in his brain. He drank a lot which often resulted in being a happy drunk until he couldn’t hear what one of his children said. Then, his short fuse resulted in the not-so-nice screaming bout.
The story of my father demonstrates how truly important establishing two-way communication within families is. Two-way communication implies two people are speaking, but also listening, as well as respecting, opinions and solutions. Two-way communication suggests that listening receives as much respect as speaking.
Communication styles are characterized by the way people want to appear and be heard:
- People want to look (or attempt to appear) a certain way when communicating. For example, it was necessary to my father that he raised his voice and corrected me because he was the “boss.”
Unclear, poor communication leaves family members unhappy and lonely. If your communication skills are lacking, then a family member may be miserable and feel alone. These tips can help you improve the opportunities for being heard, speaking your truth, and inviting conversations with your children.
Ten Right-Way Communication Skills for the Home
Fostering a more favorable environment in your home includes offering opportunities for discussions and space for disagreements, Try these communication strategies
1. Be open and honest with one another. While being honest, be kind when saying something that may cause a family member any distress. Children are more receptive to calm voices, kind words, and tone of voice, but then, isn’t everyone?
2. Have some fun each day. Family fun doesn’t have to take up a lot of time. It can be as simple as having ice cream cones or playing with your pets. Simple tasks or rituals make a significant difference in how the communication flows in a home, mainly when people are engaged in functions together.
3. Set priorities for chores that everyone must do. Agree on who does what chores and when they should do them, so everyone participates in age-appropriate tasks. Write them on a chore chart ahead of time to prevent arguments!
4. Keep privacy boundaries. Adults and kids both need their privacy on a regular basis. Ensure that the kids understand the importance of respecting this priority.
5. Have a family meeting each week to discuss family issues. Find a time in which everyone in the family can attend. Hold the meeting every week, preferably at the same time. In the meeting, let each family member speak their mind, even if it’s a complaint. Solve challenges, run ideas by each other, and make plans for the future together.
6. Allow free time. Everyone needs some time to do things on their own or with their friends. Meeting this need will help each family member feel more satisfied, fulfilled, and open to communicating.
7. Spend holidays and special events together as a family. Strengthen your family bond with special occasion family traditions. Let the kids share their ideas about the occasion, too.
8. Establish a weekly family night. Make time just to enjoy being together. Watch movies, play games, or have story time. Encourage laughter and open communication.
9. Learn to negotiate. Learning to compromise and come up with win-win solutions for everyone involved is a priceless skill that will serve your family members well throughout their lives.
10. Say, “I love you.” Each day, remember to show your spouse and kids how much you love them. Share loving, encouraging words and hugs freely throughout the day – even if it’s a hard day, especially if it’s a hard day!)
A happy home promotes a supportive place to live, play, and look forward to the future! A comfortable home welcomes your loved ones when they return from work or other outings. They can leave the stresses of the outside world behind as they enter the warm sanctuary of home. Practice these communication strategies to create an inviting environment in your home because you shape the foundation for your child’s ability to get along in life.
Fulfill Your Calling and Train as a Family Coach
Parents, Coaches, and Consultants can teach you to consciously choose your attitude each day. Would that help you manage stressors and feel better?
If you’re like most people, you may tend to let circumstances choose and shape your attitude. Have you forgotten your personal power to shift out of the stressful, painful, or hegative circumstances. Instead, choose your mood and attitude for the day. Heck, choose a positive mindset for the whole week and see what spontanous changes appear. We’re in a good mood as long as we get up on time, the kids cooperate, get to school on time,and the car starts without a problem. Then there are traffic jams, heavy work load, and systems to juggle throughout the day. Yep, this system can work fine as long as everything runs smoothly in our lives, which is does not. But that’s not always the case, is it? Situations don’t always adhere to our expectations. Accidents happen. Delays occur. Spouses and bosses can be difficult to please. Vehicles break down. Kids may resist our efforts to keep the schedule running smoothly. What happens to our attitude then? If we don’t make the effort to consciously choose a positive attitude, we run the risk of developing a negative one at random. How would our lives change if we consciously chose a positive attitude each day? For starters, we’d feel much happier about our lives. We’d feel more motivated about pursuing our dreams because we’d believe in the possibilities for making them a reality. We’d be able to enjoy the time spent with our friends and families more, because we’d want to share our joy with others. We’d feel strong and empowered in our ability to do anything we set our minds to. We’d be able to overcome challenges with ease because we’d have a strong belief in our own skills and abilities. We’d be able to love deeply and completely without fear of rejection or betrayal. We would pause to enjoy the smaller, more precious moments in life, without feeling pressured to do more, be more, or prove our worthiness. Wow, it sounds awesome, doesn’t it? Is it really possible to feel that way all the time? Yes, but probably not in the way you’re imagining it.
Choosing a positive attitude is a process.
We don’t just choose it once and expect everything to be perfect from that moment on. We will still experience setbacks, delays, accidents, frustrations, arguments, fatigue, and fear. The secret is how we choose to react to these experiences. Do we want to let them ruin our day, or do we choose to pick ourselves up and look hopefully to the future again? We do have the power to choose. You may be asking what is the point of a positive attitude. If we’ll still experience negative circumstances, why bother with choosing a positive attitude? Ah, that’s the true beauty of the creative process. What we choose to focus on the most, we create in our lives. By choosing a positive attitude each day, we are actually attracting more positive experiences, and reducing the likelihood of negative experiences. You may have noticed that each experience often determines the quality of the next one, causing a chain reaction in our lives. If one little thing goes wrong, it can throw off our plans for the rest of the day. In this context, it’s easy to see how a positive attitude would be powerful. Rather than allowing one little thing to ruin our day, we would be able to shrug it off and continue on without a hitch.
Over time, this resiliency begins to strengthen and empower us, which will show through in our demeanor. We begin attracting people and experiences that more closely match our attitude, and our lives eventually transform into more positive, fulfilling expressions of joy. All of it starts with attitude. This is a process, simply focus on developing a stronger awareness of your attitude moment to moment in your daily experiences, and begin choosing a more positive one more often. It takes time to realize the full benefits of this type of mindset, but it is time well-spent. Before you know it, you’ll be one of those people you used to admire for their tenacity and strength, and your life will transform in amazing ways.
Good communication is a key to understanding your child better. Togther, parenting coaches and parents review the steps to maintaining a harmonious relationship that keeps the parent-child relationship healthier and flourishing.
Firstly, be genuinely familiar with your child’s language especially during times of conflicts and confrontations. Familiarize yourself with your child’s words, the tone of voice, and emotional responsivity. Does the chid’s speech tone suggest a specific emotion like anxiety, shyness, fear, or the need to dominate or be shy? Secondly, learn how to accept the full range of your child’s emotionality.
- How do you take the chid’s overall behavior?
- Can you receive the emotions and feelings of your child?
- As you succeed in understanding his feelings, you are better able to guide him to express his unpleasant and unlikely feelings appropriately.
- Encourage a child’s real feelings in conversation. Suppression of emotions and feelings are not healthy.
Understanding a child
Thirdly, I have observed that not each parent shows a speaking child the courtesy of attention. Interrupting, bombarding the child with questions, or flinging anger and accusation signals that the child maintains her distance. Explain and make him realize that interrupting any speaker is considered rude by some adults.. This is also a way of instilling him some part of good values. Fourthly, always be approachable. As much as possible, help your child know that she can approach you and not to hesitate to discuss any problem or requests. If the child realizes that open communication between him and you is always possible, imagine how much respect your child has for you! Fifthly, ask questions so you gather further information, but not in an interrogating manner. Try to ask questions that solicit honest and direct answers from your child. How do you act and speak to your child, so that she feels confident with you. Lastly, provide useful, helpful and assuring responses to your child’s questions. Apply the principles of reflective listening. This way, you could have a clear and actual grasp of what it is your child is trying to tell you. Reflect on his words and the manner by which he talks. Understanding your child entails setting a good pattern of open communication between you both.