If you hang out online at all, then most likely, you have heard that online coaching can be a lucrative business. Most business owners, who work a few hours each month in their online coaching business, earn above the average household income in the United States. If planned well, online coaching could be a lucrative business.
Why is it tough to succeed in an online coaching business? It does not matter if you are an expert. The fact that you are considering getting into online coaching reflects that you are an expert in one area of your life.
Your Coaching Expertise Is Not the Issue.
Instead, most people, who have coaching expertise, are not experts in building a business. The main problem is when a coach promotes an online coaching business in the wrong way.
The first common way people promote a coaching business is through press releases. A well-written press release could put your brand in front of the right eyeballs. You could have more clients over time.
Press releases are pieces of information that are supposed to help the press do their job. However, media specialists seek newsworthy developments that impact your business. They have little interest in promoting you or your business.
So how is your press release newsworthy? What is your hook to the story: a new coaching method? Provide an introduction to possible new clients? A checklist, booklet, or an ebook that helps a client change viewpoints?
Another method is to watch the news or media trends and write your media release about those topics. That’s how you play the press release game.
Example: Outline of Press Release
For Immediate Release
• Summary Bullet Point One
• Summary Bullet Point Two
• Summary Bullet Point Three
Location, State –