5. Help Your Customer Stories Be Told

This article focuses on customer stories. Let your customers do the storytelling for you at least some of the time. Look at customer stories as a way to get powerful marketing materials. Your customers' stories and testimonials can be the most powerful tools in your...

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1. Storytelling for Business

Stories work in marketing, and especially in coaching. Each parent you coach has their personal story and their parent story. You will find the different story themes in commercials and in the way brands present themselves. Storytelling is especially helpful in parent...

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