Bland opt-in offers don’t address the visitor’s problems with any urgency – and they don’t entice people enough to fork over the name and email details. So what can you offer that sets you apart from other marketers in the same niche?
Find Out What Your People in Your Niche Needs
One of the worst offenses to your visitors is to offer them something they don’t need. When you think of need, dig down deep. Dig into why a client feels desperate, or curious, or thoughtful. Or determine what a prospective client needs by asking questions or asking them to fill out a survey intended to discover needs. Then you can supply the solutions.
Instead of of selling How to Have Pretty Skin, instead, touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”
- Be specific about the problem.
- Add a sense of urgency to get the solution.
- Don’t offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.
If you don’t have a list yet and you don’t know what your audience might need, start researching. Where do you look? Where do people routinely go when they need advice from others in the same predicament?
- Online forums
- A specific Facebook group
- Asking on Facebook for your friends to respond to your questions.
You can go to Google, type in the niche, and the word forum. (parenting forum). Choose from Google’s menu of forums to see what people need. Here’s a great example: http://www.psychforums.com/insomnia. You don’t have to go into the conversational threads to get some great opt-in report ideas for insomnia. Examples could include:
• Natural Insomnia Remedies
• How to Fix a Messed Up Sleep Schedule
• How to Sleep When You Don’t Feel Tired
• A Beginner’s Guide to Curing Insomnia
Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people often comment and discuss their needs – especially if the post doesn’t answer all of their questions.
Look at these blog comments, for example: http://sleepstarved.org/2010/08/25/unexpected-help/#comments – reading through that, you can get some ideas for niche reports for your opt in offer.
For instance, one comment talks about the difference between insomniacs and perpetual thinkers. That could spark the idea for you to create a report called “Do You Really Have Insomnia?” The report differentiates between someone having sleep problems and someone whose mind won’t shut off.
Another place to see what people need in any niche is through keyword tools. There are both free and paid also tools. Ubersuggest.org is a free option. Just type in your niche and you can see what people want to know.
Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:
• Insomnia cures for depression
• Insomnia cures during pregnancy
• Natural insomnia cures
Deliver Value They Would Pay For
For many marketers, their big mistake isn’t in coming up with an idea. The mistake is failing to provide value. This is your very first impression with a potential new subscriber.
You want to go above and beyond and wow your audience with what you over-deliver to them. When you start planning your opt- in offer, think of it as a paid offer.
For example, you want to give away a whole course–where they download it or access it and can’t believe you just gave that away. In this example, new members to your audience will be sharing it with others.
The next step is to price your opt-in offer. In that way, you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”
Your subscribers want true value. You could increase conversions whenever you put a product in the marketplace. Your readers will be thinking, “Wow, if she gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”
Make your opt in offer longer, meatier, and more informative than the competition. Another way to do it better to be very cutting edge with your information.
So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:
You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.
Offer Multiple Formats for Your Prospective Subscribers
Many marketers just offer updates on a product or information product. That’s the worst type of opt-in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check for new content. Here are some of the formats you can choose to offer for your new subscribers:
Email Series: These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:
• 7 Day Diet Plan
• 2 Week Sleep Improvement Course
• 365 Day Stress Relief Tips