by Dr. Caron Goode | Aug 7, 2018 | Business Blogging
Sometimes you meet another person, and the two of you instantly click. You hit it off and keeping a conversation going becomes natural and effortless.
Other times, you meet someone and they either don’t leave an impression at all, or you can’t stand them from the start. The big question is what makes the difference? Why do we click with some people and not others?
The answer is rapport, which is defined as a harmonious relationship… people understand each other’s feelings or ideas and communicate well.
When we click with someone, we’re building rapport. We find some common ground, and that instantly connects us. Maybe we have kids the same age or enjoy gardening. Once you establish that connection, it is hard to break. Establishing rapport helps you be better at forging relationships with new clients or neighbors. You let your winning personality shine. This ensures you have that rapport with whoever you meet as often as possible.
Rapport actually starts by paying attention and listening intently. Play Sherlock Holmes and see what you can find out or deduce about the person across from you. Take a genuine interest in their passion and purpose. That’s all it takes to create that initial rapport, and your conversations and interactions will go that much smoother.
Then, you can choose to make the most of this initial connection and rapport. While this strategy may help you get your foot in the door, it’s up to you to treat a client or friend with honesty and respect and make sure that their needs are met. To continue a mutually beneficially relationship, keep in mind what value you provide for them going forward. In other words, clicking with another person is only the first step. It’s important because it gets the two of you off to a great start, but it’s not everything.
by Dr. Caron Goode | Apr 11, 2018 | Business Blogging
Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.
Email Addresses
You already have the e-mail addresses of the people who may be interested in what you have to offer. Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate. The informative tips in this blog discuss how to build your list in successful ways.
Tip Number 1: Blogging is king.
More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates. You create a customized look without the problems using coding.
If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.
Tip Number 2: Stay relevant.
Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information.. You then maintain focus on the very subject that got people interested in the first place.
When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.
Tip Number 3: Make a proper squeeze page.
A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.
Examples of squeeze page software are Clickfunnels and Leadpages”
Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points. What you put on a squeeze page is the premise of your service and sales content and headlines.
Tip Number 4: Skip the video on squeeze pages, or people will skip it.
Video works for generating leads, verifying your expertise, and convincing visitors to buy. People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.
By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.
Tip Number 5: No heavyweight effects on your squeeze page
In addition to not putting videos on your squeeze page, also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…
Sounds and music slow down the loading time of the website. Ensure that images are compressed too. Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.
Tip Number 6: Use video in your posts!
YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.
For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.
Tip Number 7: Video responses are cool
Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.
Tip Number 8: RSS is your friend
RSS refers to “Really Simple Syndication.” The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.
Tip Number 9: You can substitute audio for video
If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.
Tip Number 10: SEO
Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.
In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.
by Dr. Caron Goode | Dec 16, 2017 | Business Blogging
Can you write good to great headlines for your blog or sales page? Effective headlines improve your blog readership and enhance sales. You can funnel more sales with solid converting headlines. There is an art to Internet marketing involving successful headlines.
Sometimes the headline separates a successful campaign from a failure. The Internet world is getting more competitive by the day. As an online entrepreneur, you want to come up with ingenious ways of staying at the top of his game. One of the best ways to do this is through funneling more sales with the aid of a solid converting headline that will turn the most skeptical persons into customers.
What Do Converting Headlines Have in Common
On the Internet are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. All of them have swivel points in common.
1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.
2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.
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3. Paint a clear, important picture of the benefits of taking up your product or enrolling in your service.
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4. It needs to convey a sense of urgency or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.
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The bottom line is that it takes a skillful use of persuasive language and careful choice of words to create a converting sales headline. So what’s your headline of choice to practice today? Remember, aim for the end result. Also remember that How-To headlines are the most popular as far as you offer a result.
It’s easy to see you can systematize almost every aspect of your business and save time and money in the process. From product funnel building to product creation to team management to bookkeeping, marketing, client care and beyond, nearly every task you or your team does can (and should) be a part of a proven system. Take the time to create your systems now, and in no time at all you’ll be as productive as those top earners, and you’ll leave others wondering how you manage to get it all done.