1. Parent Coaching

Does Parent Coaching interest you as a profession or an extra source of income? This series about coaching parents provides all you need to know about what is involved in the real profession of coaching. You have a story to tell which defines your interest and happiness in helping people.

People pay coaches to help them reach their goals by encouraging, celebrating, and listening to them on a regularly scheduled basis.  Sessions might be for individuals or for groups.. A coach is an empowerment expert who challenges, stimulates, questions, and holds the client in positive regard. A coach takes the side of the clients and helps them set long and short-term goals, and holds them accountable to take necessary steps to achieve the goals from week to week. The coaching process enables people to lead more effective lives,  and to achieve what they want more quickly. Here is what two top coaches say about their field:

   "You have to have a plan and it has to be a plan that works.  You should not settle for the mediocre in life.  Coaching helps you set goals.  I collaborate with my clients.  I am on their side.  As a coach, I help and strategize with my clients so they can achieve their goals. [bctt tweet="Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best." …Annemarie Brown" username="parent_coach"]

"Coaching is about listening, empathizing, asking questions and sharing love. It is very personal, very individual and case-by-case. People can turn their problems around.  They can be whatever they want.  They can have whatever they want. Coaching is about that process.  You help them and it is an incredible job."    Peggy Alvarado

Coaching Started In Business

Coaching as a profession started in corporate businesses, but also takes its models from counseling and psychotherapy. Business managers have always been “coaches” in that they helped people clarify their goals and choose roles in the corporation that best suited their talents and strengths.  Many life coaches, if they do not come from a background in psychotherapy or counseling, originally worked in business.

   I worked in management for thirteen years in a Fortune 500 company. Human resource management is very similar to coaching.  I didn’t know I was coaching back then, but I was!  … Peggy Alvarado

Businesses paid the first coaches to guide new hires as they climbed the corporate ladder.  A coach could be internal, someone who works for the same business as the client; or external like someone who is hired by the business as an outside consultant.  These first coaches were called business mentors. A coach or mentor is an older person with a lot of experience in the same field of the beginner.  The coach guides the new hire to set career goals, interact with other people, and choose the right projects to advance themselves. In the 1980s, businesses started routinely to hire and pay for more outside coaches.

Today, a business coach at the top of his field can earn as much as $700 tp $1000 per hour, or well into six figures per year.  Some large corporations keep coaches on retainer, paying them so much a month to mentor a constant stream of new hires.  A new trend is to hire a coach for a specific job, such as “Improve morale in the accounting department within a three- month-time period.”

Because business coaches work with each person on a one-to-one basis and take into consideration each individual’s personality and style, they are very successful in helping people achieve goals and move up in their careers quickly. A coach expert listens within, has only the best interest of that particular client in mind. The relationship is confidential and trustworthy.

The coaching model was so successful on a business level that a demand arose for personal “life coaches” as well.  A life coach or personal coach is a person who helps a client set goals for his or her future, determine steps to reach each goal, and cheer the person as he or she moved toward his or her definition of success. The goals do not have to be about money or career, but can be goals like “To become closer to my husband,” “To make time for painting,” or simply “To have more fun.”

Unlike business coaches, a life coach for parents could work over the telephone instead of face-to-face in an office setting.

The average personal coach charges above $100 per hour, but the range of fees is from a low of $25 to a high of $300 or more. A personal coach at the top of the field can make in the range of six to seven figures per year range, but the vast majority of coaches earn about $40,000 to $80,000 annually, depending on their part-time or full-time focus in the coaching field.

Coaching Moved away From The Medical Model

In 1992, Thomas Leonard started the first training institute for coaches.  His “Coach University” trained people through teleconferences.  In the same year, Laura Whitworth founded The Coaches Training Institute in San Francisco, which provided training through weekend universities.  Whitworth’s association, the Personal and Professional Coaches Association, merged with Leonard’s International Coach Federation (ICF) in 1997. The ICF organization developed standards of ethics and practices for the profession.

Yet from the beginning of the coaching profession, there was a lot of overlap between psychotherapy and coaching.  For one thing, many people entering the new field of coaching had backgrounds as therapists or business. Yet in time, coaching has moved away from the medical model.

Isn’t it great that you don’t have to be a psychologist or a medical professional to be a parent coach? Let’s take a look at our parent coaching certifications and get going on the way to success:

Parent-Family Coaching Programs

Dr. Caron Goode

Dr. Caron Goode

Founder of the Academy for Coaching Parents

CHECK OUT THIS NEW ONLINE COACHING PROGRAM

FOR PARENTING AND FAMILIES

Free Course –Free Course-Step-One-How to Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Go To Step Two -->

Coaching Online–Attracting Clients

Making money online with your coaching business means you will need clients. Attracting those clients could be difficult, but with practice the process can become easier.

Attracting Clients

Step 1 – Know Your Target Market

Narrow down your target market. Don’t try to get just any client. Choose a specific group or area of expertise that fit those people you want to coach or work with.  Shape your message to serve this specific segment. Use the words they use for emotional topics or soft skills, Talk about the specific benefits you offer that provides solutions to their challenges.

Examples of target markets:

  • Realtors who are faced with a lot of competition in a slow market.
  • Hair salon owners wanting to find a way to stand out among other salons or who are overwhelmed with their work.
  • Parenting coaches choosing to work with a special needs segment of the school population.
  • A Family Coach who want to coach mothers and children through the divorce process.

Can you begin to see how attracting clients is your task and focus most every day. An this process could be automated. 

Step 2 – Have confidence in your coaching service

Show you believe in your services and value your time in everything you say and do. Clients will see your value as well. How do you act or speak with confidence? Do you speak about how you offer services? Then switch the discussion to the vapes and emotional benefits your clients feel and experience when they work with you. 

Step 3 – Connect with prospects    

When talking to prospects, really listen and connect with them. Let them that feel you understand. Take the time to let your prospective clients know you as a person. Become known as someone who is friendly, helpful and willing to go the extra mile.

Step 4 – Be where they gather

Go to the forums, meetings and social media outlets where your prospective clients are hanging out. Interact with them. Network with them at events.

Step 5 – Show yourself as the expert

Get your knowledge out among the crowd by answering questions and helping others in the places where your clients are gathering. Write articles and books on your niche. Use social media as a way to create a buzz around your coaching business. Use Twitter, Facebook and your own blog to help spread the word about your services. 

Volunteer to speak at networking events and conferences to build your reputation as an expert. Choose Facebook Live as a venue for coaching or educating prospective clients. Ask for testimonials from current clients to build your authority. Form alliances with other coaches and people in your niche.

Step 6 – Ask for referrals

Ask your current and past clients for referrals. Everyone knows of a friend, colleague or family member who might be a good fit for your services.

Step 7 – Create a compelling marketing message

Your marketing message, tagline and elevator speech should grab the attention of prospects and make them want to call you.

Step 8 – Create your services package

Package your services, what you offer and what you know into courses and systems that make the prospective client take notice and want to work with you. Your coaching packages should be positioned so they sell themselves also apart from packaged programs.

Step 9 – Create a marketing plancoach-training-global

Create a specific plan to help you reach your prospective clients. Don’t put all your eggs in the same basket. Use several different types of marketing. For example, some methods that a parenting coach might use to become better known in their community would be to

  • offer a free parenting talk at the local library
  • write for a local parenting newspaper, to magazine

 

Step 10 – Learn to close the sale

Once you have attracted your ideal client, age next step is making a sale. To do that, learn how to close the sale properly so you don’t scare a person away or leave them hanging by not providing the next step. 

Attracting your ideal client gets easier the more you do it. Spending time in the right places and using the right marketing plan can help.

Inquiries On Life Coaching–Author Dr. Lloyd J. Thomas

 Clarify Life Coaching

            Recently, this coaching topic has been the target of a lot of jokes and demeaning cartoons.  Many people have no realistic notion of what it is all about.  Life coaching is more than assisting people to set and attain personal or professional goals.

As a life coach, my definition of life coaching is: catalyzing in others personally-desired changes they will make to create a lifestyle of their dreams...one that will work better for them.

In order to effectively do my job described above, I regularly make inquiries about the client.  There is a difference between "questions" and "inquiries."  The former can be answered immediately after they are asked.

[tweetshare tweet="Inquiries however, are designed to be thought about, deliberated upon and regularly reviewed by the client." username="parent_coach"]

Some of the best inquiries a qualified life coach can make are described below.

What would you like to gain by working with me as your life coach?  In order to assist a client to attain their desired outcomes, it becomes important in  life coaching to know what those outcomes are

How can you modify your thinking and behavior so that you increase the probability those outcomes occur?  One definition of "insanity" is engaging in the same behavior over and over while thinking the outcomes will be different.

What new thinking habits, emotional habits, behavioral habits or social habits are you willing to develop that will increase the likelihood your lifestyle will be different three months (six months, a year, 10 years) from now?  If you want to learn and practice new habits, you need to practice them regularly for at least 3-4 weeks in order to make them "unconscious."

What can you think, do or say today that will give you practice at strengthening those chosen new habits that replace the old ones?  You can never "unlearn" the habits that created your current lifestyle.  You can only learn and strengthen new habits that will replace engaging in the old ones! Th.is is the heart of life coaching.

What are some new choices and decisions you can make that will move you toward creating and enjoying the outcomes/consequences you want to incorporate into your new lifestyle?  Despite making mistakes and engaging in unskilled behaviors, you might as well risk making new choices that you will enjoy.

With what kind of people will you surround yourself to be supportive of you as you create this new lifestyle?  No one ever accomplishes important lifestyle changes without the support of others...even if such support is indirect or out of your awareness.

What are your current strengths, talents and abilities you can use or strengthen that will assist you in attaining your desired outcomes?  If you are still alive, you already have some personal abilities that are useful in creating a modified or new lifestyle.

What new habits will result in:

A lower stress level;

A new sense of accomplishment;

A positive redefinition of negative experiences;

An ability to focus internally and lessen your "reactivity;"

An increase in your awareness of the consequences of your choices;

A lessening of your fears and anxieties;

Developing beneficial and enjoyable social and interpersonal relationships;

Developing your happiness and enjoyment about being alive.

If you would like to explore the above inquiries, you just might want to receive assistance from a qualified and experienced life coach...despite all the jokes you may have heard.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++

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Dr. Thomas is a licensed clinical psychologist and certified life coach.  He is on the faculty of the International University of Professional Studies.  He is the co-author of the book, "Total Life Coaching: 50+ Life Lessons, Skills, and Techniques to Enhance Your Practice...and Your Life" (W. W. Norton, 2005).  He leads seminars/workshops on: Cognitive Behavioral Therapy; Life Coaching; Business Coaching; Creativity; Academic Excellence; Creating High-Quality Relationships; Effective Communication; Effective Leadership and many others.

  • Lloyd J. Thomas, Ph.D.
  • 3421 Polk Circle West
  • Wellington, CO 80549

           

Tool-Focus on Ideal Clients 4

How does a certified parenting coach hold the right mindset for the ideal clients they envision?  Mindset: Focus on your client, not on you.

How You Think and Envision

When a new author writes a book, the author is filled with his or her personal story — it’s drama, it’s inspiration, and the need to have others learn from their experiences.

However, if the author wants to sell the book, he or she needs to know what the reader wants to read and ensure the book addresses that.

If a coach wants to sell services, the services or product must fulfill the client’s needs. The fulfillment is essential to demonstrate in your story, writing, advertising, and offerings. All of your marketing materials need to be client focused:

  1. About them — someone to listen to their story, not hear about yours
  2. About solving one of their issues — your book, story or brochure will tell how…
  3. About finding support — every word you write and every visual clue you use in a logo, color, design and copy reflects how you support them.

The New York Times best-read nonfiction books tend to be cookbooks, biographies of famous people, and how-to books on weight loss. If people are buying these books...

  1. Why are they doing so?
  2. What does a client want from a coach that is like a cookbook?
  3. A recipe, a formula, something that appeals to their appetites.

Remember who you are marketing to:

  1. A doer wants an achievement.
  2. A thinker wants the list of steps.
  3. The supporter who wants whatever is most practical, appealing and adaptable.
  4. The creative influencer wants to share the beauty with others and convince them of its benefits.

What does a coaching client want that is like a biography?

  1. The emotional connection to you.
  2. Small pieces of your life experience connect with their hearts and mind.

 What does a coaching client crave?

  1. the answers
  2. the steps
  3. the hope
  4. the promise
  5. the guarantee
  6. the formula… …to their dilemma and solutions or strategies for the issues they deal with every day - the issues that overwhelm them or make them tired and edgy.

 

Successful coaches respond to the needs of their targeted clients just like an author who is writing a book for them. You answer their needs, provide the soul food they crave, and develop a heart connection. Then, you’ve got it! !

 

Tool-Ideal Coaching Clients 3 Checklist

The easiest way a parent coach knows coaching clients is to understand their current problems and needs.

One of the conditions for someone to hire you as their parent coach or family coach is that they believe you can help them with their problem, be a better person, help them change their parenting behaviors, etc.

If you know how the ideal client defines her problem, you can show that expertise in your writing, web site, and  through talks, and blog articles. It is important for her to know you can help her. It is more important to show her how you do that, and this checklist clarifies information.

Generalized Information

Living situation (where, what type of place, with whom) Occupation Work situation (position, income, general job description)

Who is she close to?

What is her relationship with her family?

Where does her family live?

What is her core temperament type?

What size is her body (wt, ht)?

Hair color and style?

Eye color?

Habits

Does she exercise? How and how often?

What does she do for fun, hobbies? What does she do on weekends? Does she eat out or eat in more?

If she eats out quite a bit, at what types of places?

What is her name?

Thoughts or Questions

What keeps her up worrying at night? (This is a key question for you to ask yourself about your ideal client.)

Most importantly: what precipitated her calling for an appointment now?

How would she describe her problem?

How would she answer the question: What would you like from parent coaching