Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Parent Coaching Skills for Transformation

What if your calling to support parents and children were your career? The value ACPI provides extends far beyond the monetary aspects of the parent coaching skills training and the profession. Being a parent coach is exciting and inspiring, but how exactly does it add value to you, the coach?

Being a Parenting Coach is one path to freedom of time and better-earning power if you are committed to success as a helping professional. This option strengthens your character and fulfills your motivation and moral and social values. Learning coaching skills and ethics offers rewarding experiences. Or, learning consultant planning sharpens your mind and lights the fire of curiosity again.

As Richard Branson states, you just have to say yes to a novel opportunity.

“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”
― Richard Branson

Learning parent coaching skills can be life-changing, and not just for the families with whom you interact, but also for yourself. You might feel that parent coaching is your calling, so you help others in your parenting and friendship circles. When your satisfaction grows, the calling pulls you even further into the possibility of working at home for yourself. Think of the possibilities!

[tweetshareinline tweet="The wonder of being pulled toward your journey is unparalleled. The idea of coaching stays in your mind and you mull it over." username="parent_coach"]

Learning Enhances Earning Power

A good teacher or mentor is a life-long learner. Learning adds value to

  • How you feel emotionally
  • What you do
  • How you respond to others
  • IHow you increase your confidence and personal esteem

Your temperament and values motivate you to seek opportunities to use your natural skills like listening. You are a helper like a coach, a counselor, a teacher, a nurturer. You look for new challenges like coaching that broaden your knowledge and expand your skill set. By temperament, you are often called to teach, share, support, negotiate, and help.

Bringing your natural temperament traits into a profession like coaching engages your heart, which any job must do. If your heart is not engaged, you lose interest. If you are not seeing progress and achievements in your sphere of life, then consider parent coaching.

 

The Sense of Giving Back

The most satisfying act for a nurturer is knowing you have contributed to society in an effective way. Even better is knowing that the changes you have made have a long-term effect. By helping families and parents to strengthen their bonds, you offer them better connection and communication skills which can become their best habits.

You are assisting parents in raising their children as emotionally healthy individuals with ethical and moral values. There can’t be anything more satisfying and rewarding than knowing you help influence three generations of parents and children. However, the coaching skills are very different from giving advice.

The Client-Coach Relationship

  • As a mentor and coach, you know your clients on a personal, intimate level. They will share their emotional struggles and problems with you.
  • You are wired to be an empathetic listener who can understand and feel what the client is experiencing.
  • This requires developing a strong emotional bond with the customers.
  • You learn to build a relationship to help your clients heal, grow, and refine their focus and actions. This is missing in self-help parenting books and resources. That is what gives coaches an edge.

Taking Multiple Roles as a Consultant, Coach, or Mentor

As a parent coach, you are not just a counselor; you are a mentor who listens, teaches, educates, supports and transforms. Parent coaching skills can be defined as a set of excellent listening, coaching, and counseling skills. It is a universal skill set that will help you throughout your professional and personal endeavors in every walk of life.

However, you need to acquire the skills set required to become a good parent coach and reap the real value of being a mentor. You can start now by enrolling in Academy for Coaching Parents.

Be a Certified Coach

Where Are Your Potential Coaching Clients For Business?

Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I've heard this phrase often and always wondered at its veracity.

A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.

The mindset to hold for successful coaching clients  is you have a large audience, and they are eagerly anticipating the help only you can provide.

Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.

Make it Easy for Them

When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information.   You might be shocked at how often coaches (and others) miss

  • The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
  • The "buy" buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link  a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
  • They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas:  At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
  • They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children's category, review this book chapter, buy this book. In my reviews of coach's sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads "Learn More." The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
  • They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.

Court the Potential Coaching Clients

Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they'll remember you if you treat them well and have organized-easy-to-find content and giveaways.

Some ideas for helping the new coaching clients learn to trust you and your offerings are:

  • Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
  • E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes  a new to you? Man sure the topic is one that your clients would want to read.
  • Email courses - This is a safe bet for those who don't mind leaving their email address, because they can read what they are interested in as well as learn about you also.
  • Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
  • Facebook groups can serve as memberships also,  and you have the option of making your presentations live on Facebook Live.

Get Personal

In every crowded niche, your personality is what sets you a part from every other coach out there. Don't be afraid to shine. Stand out brightly in your image, what you write and how you present your materials.  That's how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.

  • Share personal updates on social media so that potential customers can see the "real" you.
  • Post photos of your life outside of business on Instagram and Facebook.
  • Take a stand for what you believe in, whether or not it is controversial and unpopular.
  • Be available to answer questions and stay on top of the most popular social media that you use.

 

Is Parent Coaching the Right Self-Employment Option For You?

Parent coaching has all the right stuff. As a career, it offers flexibility, personal satisfaction, and unlimited earning potential. It is also one of the fastest growing home based businesses today. This makes it ideal for parents, career switchers, and retirees, but is it right for you?

Parent coaches come from all walks of life. They are teachers and therapists. They are mothers, fathers, and grandparents. They are former corporate leaders and nine-to-five refugees. They have in common an intense desire to help parents get the most out of family life.

"Coaching is solution-oriented," says seasoned parent and lifestyle coach Natalie Gahrmann. "It is not someone just guessing. It is, ´Tell me about the problem, then tell me what you are going to do about it.´ If you don´t know what to do about it, I can help you with that, but don´t tell me there is nothing you can do about it and you are stuck here as a victim."

Characteristics of a Good Parent Coaching

A successful coach/client partnership is built from the ground up and is essential to the entire coaching process. To help parents reach their personal or family goals, a coach must be able to develop a trusting and respectful relationship with the client. It is at this point that she can begin to chip away at the parent´s insecurity, which gives parents the confidence to handle problems and reach their desired goals.

"A parent coach is someone who partners with you to help you remove all your fears of parenting," says veteran parent coach Peggy Alvarado. "They help you gain the confidence to raise the type of children you always wished them to be."

Alvarado, a former software technology executive, believes that even though each person has a unique coaching style, there are certain characteristics all good parent coaches share. They include:

Inquisitiveness. Parent coaches must have an inquisitive nature. They need to be able to ask thoughtful questions that require action-oriented answers. "It isn´t just about listening," says Gahrmann. "It is also about being provocative and helping people get to a new place. I help people find their solutions, and together we come up with the action to do that."

Objectivity. Parent coaching is about maintaining objectivity when it comes to clients and their situations. Coaches are not friends who are called upon for unconditional support. They are people who you enlist to help you define your goals and help you devise an action plan to meet those goals. They are someone you depend on to see all the picture and support you in the decisions you make.

parent coachingAssertiveness. Parent coaches must be assertive enough to challenge their clients and ask questions that demand answers. "There is a synergy that happens between people that helps come up with other solutions," says Gahrmann. "Some people say I can do A or B, and they are often opposite ends of the spectrum, but if I say well what if you do this, the next thing you know, they have ten choices in front of them."

Openness. Having an open nature is one of the greatest attributes any parent coach can have. Coaches are open-minded in regards to people, situations, and themselves. Coaches must be open to all people in all stages of life, but they also are aware of their strengths and weaknesses. They must realize that no one person can ever know everything or be the most non-judgmental or objective you can be.

Curiosity. Parent coaches are curious people and are interested in learning about their clients, their situations, and what resources and information are available to them. Coaches are continually working to find new approaches and solutions for their clients and themselves. They are always learning and interested in learning because parent coaching is a continuing education field. There are still ways to develop yourself and learn.

If you feel a calling to start a new profession as a trained and certified Parent Coach, visit parent-family coaching course page to understand how you can achieve this goal in six to nine months.

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Listening Is An Art

 Listening is one skill that can make or break your professional role.
People feel disrespected if they are not heard. They have a concern that their voice doesn't matter.
Are you hearing what others are saying, or do you tune out and turn off?
Helping professionals don't always receive the training needed to listen on all three levels.

Put yourselves in the shoes of another person

and practice effective listening.

Improve Your Listening Skills Now for Deeper, Trusting Relationships

in Every Walk of Life.

For More Resources On The Use and Power of Listening

1. Parent Coaching

Does Parent Coaching interest you as a profession or an extra source of income? This series about coaching parents provides all you need to know about what is involved in the real profession of coaching. You have a story to tell which defines your interest and happiness in helping people.

People pay coaches to help them reach their goals by encouraging, celebrating, and listening to them on a regularly scheduled basis.  Sessions might be for individuals or for groups.. A coach is an empowerment expert who challenges, stimulates, questions, and holds the client in positive regard. A coach takes the side of the clients and helps them set long and short-term goals, and holds them accountable to take necessary steps to achieve the goals from week to week. The coaching process enables people to lead more effective lives,  and to achieve what they want more quickly. Here is what two top coaches say about their field:

   "You have to have a plan and it has to be a plan that works.  You should not settle for the mediocre in life.  Coaching helps you set goals.  I collaborate with my clients.  I am on their side.  As a coach, I help and strategize with my clients so they can achieve their goals. [bctt tweet="Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best." …Annemarie Brown" username="parent_coach"]

"Coaching is about listening, empathizing, asking questions and sharing love. It is very personal, very individual and case-by-case. People can turn their problems around.  They can be whatever they want.  They can have whatever they want. Coaching is about that process.  You help them and it is an incredible job."    Peggy Alvarado

Coaching Started In Business

Coaching as a profession started in corporate businesses, but also takes its models from counseling and psychotherapy. Business managers have always been “coaches” in that they helped people clarify their goals and choose roles in the corporation that best suited their talents and strengths.  Many life coaches, if they do not come from a background in psychotherapy or counseling, originally worked in business.

   I worked in management for thirteen years in a Fortune 500 company. Human resource management is very similar to coaching.  I didn’t know I was coaching back then, but I was!  … Peggy Alvarado

Businesses paid the first coaches to guide new hires as they climbed the corporate ladder.  A coach could be internal, someone who works for the same business as the client; or external like someone who is hired by the business as an outside consultant.  These first coaches were called business mentors. A coach or mentor is an older person with a lot of experience in the same field of the beginner.  The coach guides the new hire to set career goals, interact with other people, and choose the right projects to advance themselves. In the 1980s, businesses started routinely to hire and pay for more outside coaches.

Today, a business coach at the top of his field can earn as much as $700 tp $1000 per hour, or well into six figures per year.  Some large corporations keep coaches on retainer, paying them so much a month to mentor a constant stream of new hires.  A new trend is to hire a coach for a specific job, such as “Improve morale in the accounting department within a three- month-time period.”

Because business coaches work with each person on a one-to-one basis and take into consideration each individual’s personality and style, they are very successful in helping people achieve goals and move up in their careers quickly. A coach expert listens within, has only the best interest of that particular client in mind. The relationship is confidential and trustworthy.

The coaching model was so successful on a business level that a demand arose for personal “life coaches” as well.  A life coach or personal coach is a person who helps a client set goals for his or her future, determine steps to reach each goal, and cheer the person as he or she moved toward his or her definition of success. The goals do not have to be about money or career, but can be goals like “To become closer to my husband,” “To make time for painting,” or simply “To have more fun.”

Unlike business coaches, a life coach for parents could work over the telephone instead of face-to-face in an office setting.

The average personal coach charges above $100 per hour, but the range of fees is from a low of $25 to a high of $300 or more. A personal coach at the top of the field can make in the range of six to seven figures per year range, but the vast majority of coaches earn about $40,000 to $80,000 annually, depending on their part-time or full-time focus in the coaching field.

Coaching Moved away From The Medical Model

In 1992, Thomas Leonard started the first training institute for coaches.  His “Coach University” trained people through teleconferences.  In the same year, Laura Whitworth founded The Coaches Training Institute in San Francisco, which provided training through weekend universities.  Whitworth’s association, the Personal and Professional Coaches Association, merged with Leonard’s International Coach Federation (ICF) in 1997. The ICF organization developed standards of ethics and practices for the profession.

Yet from the beginning of the coaching profession, there was a lot of overlap between psychotherapy and coaching.  For one thing, many people entering the new field of coaching had backgrounds as therapists or business. Yet in time, coaching has moved away from the medical model.

Isn’t it great that you don’t have to be a psychologist or a medical professional to be a parent coach? Let’s take a look at our parent coaching certifications and get going on the way to success:

Parent-Family Coaching Programs

Dr. Caron Goode

Dr. Caron Goode

Founder of the Academy for Coaching Parents

CHECK OUT THIS NEW ONLINE COACHING PROGRAM

FOR PARENTING AND FAMILIES

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