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Parent Coaching is an empowerment model to support a parent's finding their answers and solving their problems through coaching questions and conversations. This is in contrast to the psychotherapy areas.
Within the psychotherapy and counseling domains, a client employs a professional with a degree in psychology, counseling, or medicine. Often the sessions are held at the therapist’s office. An insurance company may pay the invoice.
Often the sessions are held at the therapist’s office. An insurance company may pay the invoice. This is a medical model:
In psychotherapy, the assumption is to treat the symptoms and underlying causes. For example, a client may enter psychotherapy because he gets into fights at work with his supervisors. After a few sessions in which he brings up his past and talks about his possible causes that contribute to the fights, the client realizes that he is repeating problems he had with his parents with his boss. In fact, he realizes that he has deliberately chosen a boss who reminds him of his father.
The underlying assumption in a coaching session is that the client is well and resourceful and can handle his or her life.
If this same client were to hire a coach, the coach would ask empowering questions and challenge his thinking about handling the boss issues. A coach does not delve into a client’s past, but focuses on the present time, issue or goal and future steps.
I was a licensed therapist, and I like coaching better. In coaching, the client is whole, resourceful, and ready for change. Yet, the model in therapy is that the client is broken. As a therapist, I used to only listen and never give my opinion. Sometimes I felt as if I could be replaced by a mannequin.”
In coaching, the WHY is not as important! Coaches deal with the HOW. Parent Coaches listen to goals, problems, or issues and with encouragement and expertise partner in discovering solutions or supporting transformations.
Therapy is about looking backwards. Coaching is about working with today. We deal with what is now.
… Jill Herman
Coaches review a client’s strengths and focus on them. The medical/psychological establishment focuses on problems and pathology. We look at wellness and not what is broken. If a coach finds a true pathology, the coach refers that person to a psychologist or other appropriate specialist. Troubled persons with long-standing problems may not think rationally and require a different therapeutic approach.
In parent coaching, the model is that the client is whole, healthy, and wants to achieve goals. He is open to discussion, brainstorming, and looking to the future, not the past.
Does Parent Coaching interest you as a profession or an extra source of income? This series about coaching parents provides all you need to know about what is involved in the real profession of coaching. You have a story to tell which defines your interest and happiness in helping people.
People pay coaches to help them reach their goals by encouraging, celebrating, and listening to them on a regularly scheduled basis. Sessions might be for individuals or for groups.. A coach is an empowerment expert who challenges, stimulates, questions, and holds the client in positive regard. A coach takes the side of the clients and helps them set long and short-term goals, and holds them accountable to take necessary steps to achieve the goals from week to week. The coaching process enables people to lead more effective lives, and to achieve what they want more quickly. Here is what two top coaches say about their field:
"You have to have a plan and it has to be a plan that works. You should not settle for the mediocre in life. Coaching helps you set goals. I collaborate with my clients. I am on their side. As a coach, I help and strategize with my clients so they can achieve their goals. [bctt tweet="Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best." …Annemarie Brown" username="parent_coach"]
"Coaching is about listening, empathizing, asking questions and sharing love. It is very personal, very individual and case-by-case. People can turn their problems around. They can be whatever they want. They can have whatever they want. Coaching is about that process. You help them and it is an incredible job." …Peggy Alvarado
Coaching as a profession started in corporate businesses, but also takes its models from counseling and psychotherapy. Business managers have always been “coaches” in that they helped people clarify their goals and choose roles in the corporation that best suited their talents and strengths. Many life coaches, if they do not come from a background in psychotherapy or counseling, originally worked in business.
I worked in management for thirteen years in a Fortune 500 company. Human resource management is very similar to coaching. I didn’t know I was coaching back then, but I was! … Peggy Alvarado
Businesses paid the first coaches to guide new hires as they climbed the corporate ladder. A coach could be internal, someone who works for the same business as the client; or external like someone who is hired by the business as an outside consultant. These first coaches were called business mentors. A coach or mentor is an older person with a lot of experience in the same field of the beginner. The coach guides the new hire to set career goals, interact with other people, and choose the right projects to advance themselves. In the 1980s, businesses started routinely to hire and pay for more outside coaches.
Today, a business coach at the top of his field can earn as much as $700 tp $1000 per hour, or well into six figures per year. Some large corporations keep coaches on retainer, paying them so much a month to mentor a constant stream of new hires. A new trend is to hire a coach for a specific job, such as “Improve morale in the accounting department within a three- month-time period.”
Because business coaches work with each person on a one-to-one basis and take into consideration each individual’s personality and style, they are very successful in helping people achieve goals and move up in their careers quickly. A coach expert listens within, has only the best interest of that particular client in mind. The relationship is confidential and trustworthy.
The coaching model was so successful on a business level that a demand arose for personal “life coaches” as well. A life coach or personal coach is a person who helps a client set goals for his or her future, determine steps to reach each goal, and cheer the person as he or she moved toward his or her definition of success. The goals do not have to be about money or career, but can be goals like “To become closer to my husband,” “To make time for painting,” or simply “To have more fun.”
Unlike business coaches, a life coach for parents could work over the telephone instead of face-to-face in an office setting.
The average personal coach charges above $100 per hour, but the range of fees is from a low of $25 to a high of $300 or more. A personal coach at the top of the field can make in the range of six to seven figures per year range, but the vast majority of coaches earn about $40,000 to $80,000 annually, depending on their part-time or full-time focus in the coaching field.
In 1992, Thomas Leonard started the first training institute for coaches. His “Coach University” trained people through teleconferences. In the same year, Laura Whitworth founded The Coaches Training Institute in San Francisco, which provided training through weekend universities. Whitworth’s association, the Personal and Professional Coaches Association, merged with Leonard’s International Coach Federation (ICF) in 1997. The ICF organization developed standards of ethics and practices for the profession.
Yet from the beginning of the coaching profession, there was a lot of overlap between psychotherapy and coaching. For one thing, many people entering the new field of coaching had backgrounds as therapists or business. Yet in time, coaching has moved away from the medical model.
Founder of the Academy for Coaching Parents
Even with a clear communication plan and format in place, your client may push the limits. Setting boundaries is a primary task for your peach of mind and your client's best coaching experience.
Are you tempted to reach out on the weekend to answer a question or schedule a call on a Sunday afternoon because that's when your client is available. You might think this is good business—after all, you're building a relationships.
The idea is not the best for you. The situation will lead to burn out because your boundaries are weak. You'll always feel like you must do more for your clients. Sooner or later, you'll lose touch with your own health and personal space.
Setting boundaries is the answer for both you and your customers. Establish from the outset exactly what your coaching package includes, and be sure to include when contact takes place.
For example, you might say:
Your coaching package includes one monthly, 50-minute phone call with me and one question by email each working day.
My workdays are Monday through Thursday from 10 am to 4 pm Eastern, and I'll answer all calls and emails during that time.
With this format, you are setting boundaries and have included
You’ll also need to establish exactly how your clients should contact you, and what will happen if they do not follow the procedures. Setting boundaries includes specific email addresses and phone numbers or conference lines exclusively for your client use.
Another step is to create “planned responses” to send out when a client attempts to contact you outside of your established boundaries.. For example, if you receive a Facebook message (and you don’t offer this as a form of contact) you might respond with:
Thank you for reaching out, and I'm happy to help you with this big issue. For better organization of my client files, though, I do ask that you send all your questions to my email address at firstname.lastname@example.org.
A gentle reminder for setting boundaries creates a better coaching relationship for both of you.
To keep phone calls shorter, use a simple kitchen timer. At the start of the call, tell your client, "We have XX minutes today, so I'm going to set a timer for YY minutes to remind us when it's almost time to end. That will help ensure I can answer all your questions."
Then set your timer for 5 minutes before the call is to end. When the timer goes off, let your client know you have 5 minutes remaining, and ask if she has any final questions before you hang up. Following this simple system will prevent those endless phone calls that trample all forms of boundaries.
Resist the temptation to allow calls to be booked outside of your working hours, or to respond to questions on the weekend, or to book additional appointments "just this once."
Doing so will make it appear to your client that your boundaries are flexible, and will invite them to push the limits as well. After all, if you email on the weekend, it must be ok, right?
How will you set the expectation at the start of a call, so it does not run too long?
How will you respond if a client contacts you outside your established system?
What will you tell yourself when you fail to respect your own boundaries?
Having trouble pricing your coaching program? A coach's difficult decision to make when determining your price is to consider value to your client and the your time not only to prepare, but also to coach..
Beginning coaches in all niches tend to price their time, content and value to the client way too low. You might charge as little as $97/month, while top business coaches can easily command $40,000, $50,000 or even $100,000 per year. Where will your program fit? A variety of factors affects this answer, such as:
In addition to these elements, consider comparable programs from your coaching colleagues. What do they offer and for how much?
Note: You can create multiple levels here as well. For example, you might offer both a 3-month and a six-month program.
Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.
If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures.
Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.
The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.
In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.
As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:
• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.
When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:
• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.
You have your sweet spot, too, and it’s probably easy to identify.
Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.
Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.
• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.
Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.
If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)
Now that you've identified who your client is, the next steps are:
• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations