Ten Ways to Identify Your Hypothetical Client

Ten Ways to Identify Your Hypothetical Client

Your first step before you start gathering names and emails for your client list is to identify your target market. 

Only by describing your target market in detail can you give them the useful content and recommend offers they need. You create a target market profile that perfectly fits your client’s profile.

1. Basic Demographics. Gather necessary demographic information such as age, gender, location, income level, and education level.

2. Interests and Hobbies. Identify how the people in your target market spend their free time. What do they get excited about and what do they like to do?

3. Perceptions and Opinions. How your customers see themselves and the world around them is essential for you to know. Identify the types of things they think are interesting, amusing, annoying, frustrating, etc.Dr. caron goode

4. Values. Along with what they like and don’t like, identify what is relevant to your audience. They might value family, hard work, saving money, safety, individual expression, and such.  

5. Shopping Behavior. What do your customers buy and how much money do they spend on the items? The critical fact helps identify their priority, and it enables you to understand what products to offer, how often, and at what prices.

6. Groups and Associations. To which groups, organizations, and associations do your list members belong? This fact corresponds to how they see themselves and define their interests and hobbies.

7. Lists To Which They Subscribe. Identify what other listings your subscribers have joined. It’s also good to know from what other companies they buy. Where do they go when they need information on a particular topic?

8. Language Considerations. Identify the tone of your audience’s language. Do they use slang or idiomatic speech patterns, or are they more professional and formal in their language use? Do they stick to just the facts, or are they like to hear your personal stories?

9. Problems, Pains, and Fears. The trio of topics is the most critical bit of information you need to know about your target market. Identify areas where they have problems, pain, fear, worries, or questions. What are they missing but badly needing? You will aim to offer products and services that address these deficits.

10. Where Your Market Spends Time. Where does your target market hang out both online and offline?  That is where you’ll go to find and connect with them.

There are some ways to locate all this information. You can use social media, online forums, or Facebook to find and listen to your potential clients’ conversations. Or, you can come right out and ask them. Research your competition and other companies in your niche. Look at critical influencers in your niche and review their followers.

Develop the Final Target Market Profile
• Research your target market and fill out all of the above information on your Target Market Profile Worksheet.
• Identify at least two different segments of your market and create a profile of an individual in each segment that’s a perfect fit for your
email list.

Parent Coach: Positively Improve Your Mind and Body

If you need a break or change of pace, use positive thinking to shift your attitude or mindset. As a Parent Coach, you could bring this method of focused positivity to people, who don’t know they have the power of to change.  If you truly want to lead a better life then it is extremely important to put positive thinking into action right now.

You can understand the positive thinking in the following way:

  1. Positive thinking is the ability in having the resources and the ability to stay positive in any type of crisis.
  2. A positive person recognizes a situation for what it is, but they will not panic and will not let the situation get them down.

As a positive person, you show the following traits:

1. You have the ability to remain focused. Instead of thinking negatively, you look at a situation in a positive manner and know how to deal with it.

2. You will be more in control.  As a positive person, you likely will not make impulsive decisions. Instead, you will think through the situations, and take the time to consider better judgment call.

3. You attract like-minded people. If you concentrate on seeing things positively, you magnetize to you those people who think the same way.

4.  Making an effort to shift your focus to positive, your mindset will change and your outlook will alter. Even if you are faced with a bad situation, you won’t be focusing on a negative result.  Instead, you can see the good which will ultimately come from the situation.

There are many benefits to becoming a positive thinker. Your overall health will improve and you will feel as though you have the energy and the motivation to get through each day. Your outlook on life will get better and you won’t automatically look at every obstacle in a negative manner. Instead, you will have learned how to handle any situation and to expect a good outcome no matter what.

The road to improving your mind and body will not always be easy. But if you take one positive step at a time, you make a significant difference in others lives. This is a smart trait of parenting coaches. 

Why a positive mindset is important

When you start thinking about positivity, your whole attitude changes. You will see your environment with a new light. A positive mind allows you to handle everyday situations far better, and this includes all the ups and downs. The act of positive thinking is a habit that will allow you to dream about your future and take actions to make things happen!

Here are a few ways to always keep your mind thinking positively:

  1. Always keep your sense of humor
    Don’t allow negative thoughts to intrude
    Be grateful for what you have and don’t dwell on what you don’t have
    Try to be surrounded by positive thinking people
    Don’t become a worrier

Yes, it is hard to always think with a positive mind, but once you start thinking this way, you will feel better in general. A positive mind generates positive energy and helps to you feel like a winner.



How do Parent Educators and Parent Coaches Differ?

At first glance, the roles of parent coach and parent educator appear to be one in the same. At second glance, it is easy to see they are not. While these professions share a great many commonalities, they also share a great many differences. As agents of change, both parent coaches and parent educators strive to help families achieve their individual best. Their initial involvement and approach to this common goal, however, are two factors that distinguish parent educators from parent coaches.

Parent Educators

Who are Parent Educators? Parent educators are individuals who enter the field from adjacent professions such as nursing, family therapy, education, social work, judicial, and law enforcement. These are professions that often encounter issues involving families and children at risk, and many have first hand knowledge of crisis intervention.

What Training Do Parent Educators Receive? . Parent educators are educated in childhood development, parenting theory, discipline, and at risk behaviors. This training is often part of undergraduate and graduate curriculums for majors such as education, social work, psychology, or nursing to name a few. They may also participate in national certification programs such as Parents as Teachers, and Certified Family Life Educators.

What Services Do Parent Educators Offer? . Since parent educators most often work with at risk families and children, they concentrate on prevention through education. They empower and build confidence by delivering a variety of programs that increase parent knowledge and strengthen parenting skills. These classes or campaigns attempt to develop a number of healthy habits including:

  • Stress reduction
  • Child management techniques
  • Anger management
  • Childhood development
  • Positive parenting
  • Communication skills
  • Prenatal care
  • Substance abuse
  • Family planning
  • Nutrition
  • Money management
  • Self care

Who do Parent Educators Work With? . Some parents enroll in programs on a volunteer basis and the courts or social service agencies refer others. In order to reach as many parents as possible, classes are often held at a variety of times. In addition to classes, parent educators often design programs that include family visits and telephone support, which is also available on a varied schedule.

Since parent educators come from all walks of life; parenting education is offered through a variety of outlets. These include community and public health agencies; hospitals; civic groups; schools and child care programs; private agencies; and mental health professionals.

Parent Coaches

Who are Parent Coaches? . A parent coach is a professional who is trained to support, assist, and empower parents using the technique of coaching. Because every family and family member is unique, parent coaches perform individual assessments on a case-by-case basis. From this assessment they help parents formulate a plan to resolve conflict and strengthen the family bond. Unlike parent educators, who are called upon to restore or create a healthy family environment, parent coaches are leaders who transfer power to parents once they have the skills and confidence to solve specific problems or make desired changes.

What Type of Training Do Parent Coaches Receive? . Parent coaches participate in training and certification programs that last from six to twelve months. During this time they study personal and parenting temperament styles, assessment inventories, coaching methodology, and specialized niche programs. This training is offered through a variety of venues including the traditional classroom, virtual classroom, and teleclasses. Parent coaches, like parent educators, come to the profession from all walks of life. They are teachers, therapists, social workers, mothers, fathers, and grandparents—anyone who cares about children and believes in the family.

Who Do Parent Coaches Work With? . The issues and problems coaches work with are as individual as their clients. One mother may need suggestions on toilet training her son, while another may need help reconnecting with her teenage daughter. Still another couple may be concerned about how their divorce will affect their children. Even though the situations and issues vary, the dedication and support clients receive from their parent coach is unwavering. This unwavering support is the most important tool any parent coach can possess.

In addition to any parent coaches have expertise in a specific parenting area. These include:

  • New parents
  • Divorced parents
  • Single parents
  • Adoptive parents
  • Same sex couples
  • Teenage parents
  • Parents of toddlers
  • Parents of school age children
  • Parents of tweens
  • Parents of teens
  • Mothers
  • Fathers

What Services Do Parent Coaches Provide? . Parent coaches, like parent educators, work with parents to provide a service that benefits the family. These services may be offered on the telephone, in person, in groups, by email, or in the form of parenting classes. Typically, a parent coach will perform an intake interview with her clients. This enables her to learn about individual family members and family dynamics. She may also use this time to assess the family, discuss the issue or problem, and determine whether coach and client are compatible. From this point, a schedule is arranged and the coaching begins.

Like parent educators, parent coaches are dealing with busy schedules and busy families. This busyness is why parent coaching is so attractive to today’s families. Many times sessions and classes are held at night, during lunch hours, and on weekends. Any time parents are available to devote their full attention to the problem at hand. Plus, since a great deal of coaching takes place over the telephone, the lack of travel time is very convenient.

Establishing a Parent Coaching Practice

Parent coaches are self-employed and to that end must possess a certain amount of business acumen and an entrepreneurial spirit. Parent coaches are free to make their own schedules, dictate session length, determine what fees to charge, and how they want to receive payment.

Parent coaches are also free to mold and build their practices in a manner that suits them. Some coaches want to help as many families as possible and structure their business to accommodate this desire. Other coaches may only want to work part-time while pursuing other interests. Some may want to only work from home via the telephone while still others want to use their certification to boost their existing career. Whatever the case, once certified, it is important for parent coaches to establish a business and marketing plan.

Like any business, parent coaches must market and advertise their services. This can be done in a variety of ways including offering sample classes or sessions, writing for parenting publications, submitting press releases, and giving presentations. Any and all of these approaches can attract potential clients. Potential clients that represent the beginning of a fulfilling career as a parent coach.

 Caron Goode’s (EdD) insights are drawn from her fifteen years in private psychotherapy practice and thirty years of experience in the fields of education, personal empowerment, and health and wellness.  She is the author of 15+books and the founder of the Academy for Coaching Parents International, a training program for parents & professionals who wish to mentor other parents.

Ten Ways to Identify Your Hypothetical Client

4 Simple Guidelines for True Happiness

Life has probably thrown you a curve ball or two along the way. You’ve likely had times when you felt unsettled by past events or things to come. That amount of discomfort can lead to inner turmoil,  and returning to true happiness means having a plan to refocus your attention and energy

However, it’s possible to separate how you feel about a negative event from your inner calmness and peace. The minute you start letting emotions take constant hold of your soul, life suddenly becomes chaotic.

The key is to learn what it means to find true happiness.certified parent-family coach

You can experience the joy of true happiness by following these simple guidelines:

  1. Accept your limitations when you  feel the urge to give everything you have to pacify a situation. Some situations may be beyond your ability to resolve.
  • Learn to accept what you can and cannot change. It’s okay not to know all the answers!
  • Instead of allowing guilt to eat away at you, feel at peace with the fact that you did all you could.
  • While there’s always room to push yourself a little harder, avoid the point of burn out.

2.  Nobody promised that life would be a bed of roses. As long as you act according to what your conscience dictates, you can be proud of your actions!

  • The heaviness that you might  carry around with you is unnecessary. Check in and see what needs to be lifted. 
  • If you’ve accepted the part you played in the outcome of a situation, acknowledge it and move on!
  • The more honest you are with others, the easier it is to be frank with yourself.

3. Show kindness. Every interaction with another person includes heart-to-heart connection. Recognizing the connection  can help you feel more appreciated and appreciative. 

  • Use every opportunity to help someone in need. It doesn’t matter what it is that they need. By giving your time or resources, you automatically feel you’ve completed part of life’s mission. That’s true happiness.

4. Appreciate your blessings. At times like these, take a moment to look at what you’ve attained and received. The extent of those blessings might surprise you!

In a nutshell, true happiness comes from being sincerely happy with who you are and what you have. Remember that there are always people who yearn for what you have. That should be enough to tell you that you have a lot! Contentment is the key to true happiness.



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