Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.
Put Your Sales on Autopilot With this Follow-Up Sequence Summary
Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.
Fulfilling Your Promises – Send them the content and offers that your squeeze page promised.
Keep Your Messages Relevant – Everything you send your list subscribers should be relevant to your initial offer.
Content vs. Promotions – For the most part, offer helpful content with occasional promotions thrown in.
Listen to Your List – Listen to your subscribers in order to discover what kind of content and offers they want.
Further Freebies – Keep sending your subscribers free offers periodically.
How Much Is Too Much? – Monitor email marketing stats to determine the optimal broadcast frequency.
You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.
Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.
Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.
Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.
Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.
Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).
Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.
This kind of hand’s off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system for other offers you make as you build your business.
What Is One-Time-Offer and How Does It Work?
A sales offer is made one time, and it expires as soon as the visitor leaves the website. While every squeeze page system is designed to grab an email address, your squeeze-page system could include a One-Time-Offer or OTO. They could appear on the Confirmation page or the Thank-You Page. The sales funnel or process goes like this:
- You sign up for the free ebook or video
- Then you’re redirected to a thank you page which also has a one-time-offer.
- You will only see it once and the presentation looks like a great deal.
- Some marketers suggest that a sales offer is how you tell a new subscriber that you will sell them something from time to time.
Marketers could also provide several free bonuses to go along with the OTO. The only purpose for this page in your system is to add extra income to your original offer, which is proven to be successful. Once you receive the subscription or sale, your squeeze-page-system should re-route them to a thank you page, giving you an opportunity for an up sell. Since they have already followed your call to action by either subscribing or buying your product, you can add a few related graphics advertising your affiliate products or with links to your own products. Some include another OTO on this page, but that is your decision.
Why These Offers Work – They introduce urgency and scarcity.
The Mechanics of a One-Time Offer – Your offer can be used to convert prospects to customers immediately. This is a good way to further qualify them as serious buyers.
The Exit Pop-up – A window that pops up as a site visitor starts to leave the site, and it often gives another one-time-offer.
One-time-offers (OTOs) are good not only for opt-in pages but also for email messages.
Conclusion – The point of a one-time-offer isn’t always to turn a profit. They can help you build a trusting relationship and qualify prospects.
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The Entrance to Your Sales Funnel is A Squeeze Page
Let’s start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names:
- Squeeze page
- Capture page
- Lead capture page
- Opt-in page
Each of these pages serve a similar purpose. To simplify the functions of the squeeze page, its only purpose is to get website visitors to give you their name and email address. Through their desire to subscribe and through a double option process (email confirmation), you have received permission to market to them in return for a free gift.
The best squeeze pages are simple in format, but can be more active in content that converts a website visitor into an email registrants. Selling Your Freebie
Your squeeze page needs to ‘sell’ the freebie to visitors as if it were a paid product. Doing so demonstrates not only the value to the client, but also the emotional fanfare that you create around the topic.
The squeeze page should describe your free offer’s features and how these benefit your customers.
Social proof consists of comments, reviews and testimonials from others that have tried your product. See the following best squeeze pages example here: https://my.leadpages.net/marketplace/template/6113569959575552/preview/
Audio and video clips spice up a squeeze page and help to sell your free giveaway.
The call to action urges them to take action and sign up now. A call to action creates a sense of scarcity or “losing out” on a great deal. This could be a warning of “only 2 widgets available” or “Price increases to $__ in 3 days.” Potential customers need a reason to buy or subscribe immediately. Without a strong, emotional call to action, potential customers will move on to another site. All buying decisions are emotional, and you need to have them sign up when they are interested and emotionally ready to do so.
The best squeeze pages are simple and clean. There’s only one thing for the visitor to do on the site – sign up.
Your squeeze page should make bold claims about your offer but your offer needs to deliver.
As a parent coach or family coach, do you agree with Tony Robbins: “Engaging people is about meeting their needs – not yours.”
The opt-in offer is offered online and is a free giveaway that leads prospects into your sales funnel. The following offers that a customer receives are popular on Facebook.
EBooks and reports are PDF files full of content that can be text, resources, mind maps, or visual content.
A training course is a series of modules along with course materials such as worksheets and resources guides.
Software programs and mobile apps help make your prospect’s life easier.
Free trials allow limited-time access to membership sites or software programs.
- The Elements of an Excellent Opt-in Offer
Your opt-in offer should be helpful, unique and relevant to the needs and solutions of your customer base.
Create a landing page for your offer and use other online traffic sources to link back to it.
Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.
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Every Funnel Must Have These 3 Pages & Content
If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.
Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages
A. Optin Sales Page
This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:
- Include a clear call to action—“Buy Now” or “Click here” to download this report for free”
- Eliminate distractions—that means no links to other websites or even a navigation bar
- Address the readers’ pain points and how your offer provides the solution
B. Confirmation Page
Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer an upsell or a new upload
- Remind people to follow you on social media
- Give them a glance at your other products and services
- Offer a digital product for sales
Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.
C. Thank You Page
This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.
Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.
Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.
As a certified coach for parents or families, you can better envision your sales funnel components by taking one step at a time.
The Effective Sales Funnel Components
For a sales funnel to work, there are two key components. The first is the offer you make to people, and the second is how you keep in touch with them.
Step One – Opt-in Giveaways: Opt-in giveaways are freebies that you offer website visitors in exchange for their name and email address. You provide a digital ebook, or a checklist or worksheet in the topic of interest to your clients or audiences.
Step Two – Front-end Offers: Front-end offers are small ticket offers you make to your list to qualify them. In a sense, you offer an ebook, a podcast audio, or a teaching video to be part of the sales funnel components.This step in the funnel includes a price tag of $7 to $10 and your audience would consider this digital product, group coaching, or an Ebook to be high quality and would be interested.
Step Three – Start and Stick With the Connection – People who are interested in your topic have given you their email and now trust you to treat it with respect. Also, you know that the topic could be evergreen and you want to offer it again in a later sales cycle. The new emails that you gathered are entered into your email program and you’ll communicate regularly with them. Much of this Email process can be automated, and you will learn the business of automation in later blogs entries under the Category Business Automation.
Step Four – Subscription Products Instead of making a one-time sale, subscription products keep your prospects paying on a regular basis in exchange for your valuable content. Or, membership sites also could require monthly fees for membership in exchange for a variety of premium content. In fact, a membership site is considered one business model.
The best subscription model is a membership site where your offers can be purchased singly, as in buying a course or a book, or a package of both. By now, your sales funnel components are attracting interested persons. And, at this level for products, the pricing is extended upward to $20, $27 or $37. A large package of valuable information could be $100 plus and well into thousands of dollars for top content in your niche.
Step Five – One-Time Offers are are those that are time-limited, adding scarcity to the sales equation, which helps a client make a choice to purchase, This becomes one consistent marketing strategy. After a website visitor has shared their email or opted into a subscription to your newsletter or content site, then they receive one-tine offers periodically based on your marketing model. Their subscription shows you their interest and willingness to purchase a product. Marketing to your email list includes making them offers and giving them valuable, exclusive content.
Conclusion – Since your landing page is the entry point of your sales funnel, it needs to be properly search engine optimized.