As a certified coach for parents or families, you can better envision your sales funnel components by taking one step at a time.
The Effective Sales Funnel Components
For a sales funnel to work, there are two key components. The first is the offer you make to people, and the second is how you keep in touch with them.
Step One – Opt-in Giveaways: Opt-in giveaways are freebies that you offer website visitors in exchange for their name and email address. You provide a digital ebook, or a checklist or worksheet in the topic of interest to your clients or audiences.
Step Two - Front-end Offers: Front-end offers are small ticket offers you make to your list to qualify them. In a sense, you offer an ebook, a podcast audio, or a teaching video to be part of the sales funnel components.This step in the funnel includes a price tag of $7 to $10 and your audience would consider this digital product, group coaching, or an Ebook to be high quality and would be interested.
Step Three - Start and Stick With the Connection – People who are interested in your topic have given you their email and now trust you to treat it with respect. Also, you know that the topic could be evergreen and you want to offer it again in a later sales cycle. The new emails that you gathered are entered into your email program and you’ll communicate regularly with them. Much of this Email process can be automated, and you will learn the business of automation in later blogs entries under the Category Business Automation.
Step Four - Subscription Products Instead of making a one-time sale, subscription products keep your prospects paying on a regular basis in exchange for your valuable content. Or, membership sites also could require monthly fees for membership in exchange for a variety of premium content. In fact, a membership site is considered one business model.
The best subscription model is a membership site where your offers can be purchased singly, as in buying a course or a book, or a package of both. By now, your sales funnel components are attracting interested persons. And, at this level for products, the pricing is extended upward to $20, $27 or $37. A large package of valuable information could be $100 plus and well into thousands of dollars for top content in your niche.
Step Five - One-Time Offers are are those that are time-limited, adding scarcity to the sales equation, which helps a client make a choice to purchase, This becomes one consistent marketing strategy. After a website visitor has shared their email or opted into a subscription to your newsletter or content site, then they receive one-tine offers periodically based on your marketing model. Their subscription shows you their interest and willingness to purchase a product. Marketing to your email list includes making them offers and giving them valuable, exclusive content.
Conclusion – Since your landing page is the entry point of your sales funnel, it needs to be properly search engine optimized.