Having trouble pricing your coaching program? A coach's difficult decision to make when determining your price is to consider value to your client and the your time not only to prepare, but also to coach.. 

Beginning coaches in all niches tend to price their time, content and value to the client way too low. You might charge as little as $97/month, while top business coaches can easily command $40,000, $50,000 or even $100,000 per year. Where will your program fit? A variety of factors affects this answer, such as:

  1. A year-long program is costlier than a 6-week offer.
  2. Certain industries, such as business, can demand higher price tags than others.Determining your price by comparison includes the value and end result for your clients. 
  3. Beginners will be less likely to shell out big bucks for coaching than will more advanced clients.
  4. If your result includes an increase in profits for business, then a higher-priced program is possible.

In addition to these elements, consider comparable programs from your coaching colleagues. What do they offer and for how much?

Exercise: Determining Your Program Price for Length 

Note: You can create multiple levels here as well. For example, you might offer both a 3-month and a six-month program.

Program Duration

Cost