Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Personal Marketing Create an advanced and broad network.
• Do your homework – find an online network that meets your needs. • Meet other top coaches and form an alliance. • Help others as often as possible and ask for help yourself. • Become a person that others want to know.
Public Relations Become locally or nationally known.
• Create a press kit. • Offer a free session to high-profile clients. • Get in the news or on TV – offer to comment on relevant issues. • Send out consistent press releases. • Become a known expert in your field. • Appear on a talk or radio show. • Write a column on a blog or in a newspaper.
Electronic Marketing The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website. • Get links from other sites to your site. • Create daily, useful content on your website. • Add meta tags for search engine spiders. • Create a scheduled newsletter to share information.
Creating Credibility Become respected in your field.
• Create a niche in the business by finding a specialty. • Find an “edge” and become certified as a coach with credentialing. • Speak with other coaches and offer to teach for them. • Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills. • Speak in simple terms with potential clients. Don’t over-explain! • Understand and master your coaching skills. • Read books to enhance your skills and knowledge level • Consider attending a coaching conference.
Sell Yourself Learn how to sell your product or service and yourself.
• Create an elevator pitch – a one-sentence introduction. • Know what you’re selling and why you’re selling it. • Take time to serve every potential buyer. • In sales, be absolutely fearless. • Ask open-ended questions rather than yes or no.
Earning Referrals By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses. • Identify your target audience and clients. • Learn to pass on clients that do not align with your skills. • Consider offering free introductory discovery calls. • Do not be afraid to ask for referrals—casual or otherwise.
Delivering Products/Services Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching. • License all of your programs and work. • Offer or sell mp3 or audio tapes to potential clients. • Take the time to launch a virtual university.
What if your calling to support parents and children were your career? The value ACPI provides extends far beyond the monetary aspects of the parent coaching skills training and the profession. Being a parent coach is exciting and inspiring, but how exactly does it add value to you, the coach?
Being a Parenting Coach is one path to freedom of time and better-earning power if you are committed to success as a helping professional. This option strengthens your character and fulfills your motivation and moral and social values. Learning coaching skills and ethics offers rewarding experiences. Or, learning consultant planning sharpens your mind and lights the fire of curiosity again.
As Richard Branson states, you just have to say yes to a novel opportunity.
“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!” ― Richard Branson
Learning parent coaching skills can be life-changing, and not just for the families with whom you interact, but also for yourself. You might feel that parent coaching is your calling, so you help others in your parenting and friendship circles. When your satisfaction grows, the calling pulls you even further into the possibility of working at home for yourself. Think of the possibilities!
[tweetshareinline tweet=”The wonder of being pulled toward your journey is unparalleled. The idea of coaching stays in your mind and you mull it over.” username=”parent_coach”]
Learning Enhances Earning Power
A good teacher or mentor is a life-long learner. Learning adds value to
Your temperament and values motivate you to seek opportunities to use your natural skills like listening. You are a helper like a coach, a counselor, a teacher, a nurturer. You look for new challenges like coaching that broaden your knowledge and expand your skill set. By temperament, you are often called to teach, share, support, negotiate, and help.
Bringing your natural temperament traits into a profession like coaching engages your heart, which any job must do. If your heart is not engaged, you lose interest. If you are not seeing progress and achievements in your sphere of life, then consider parent coaching.
The Sense of Giving Back
The most satisfying act for a nurturer is knowing you have contributed to society in an effective way. Even better is knowing that the changes you have made have a long-term effect. By helping families and parents to strengthen their bonds, you offer them better connection and communication skills which can become their best habits.
You are assisting parents in raising their children as emotionally healthy individuals with ethical and moral values. There can’t be anything more satisfying and rewarding than knowing you help influence three generations of parents and children. However, the coaching skills are very different from giving advice.
The Client-Coach Relationship
As a mentor and coach, you know your clients on a personal, intimate level. They will share their emotional struggles and problems with you.
You are wired to be an empathetic listener who can understand and feel what the client is experiencing.
This requires developing a strong emotional bond with the customers.
You learn to build a relationship to help your clients heal, grow, and refine their focus and actions. This is missing in self-help parenting books and resources. That is what gives coaches an edge.
Taking Multiple Roles as a Consultant, Coach, or Mentor
As a parent coach, you are not just a counselor; you are a mentor who listens, teaches, educates, supports and transforms. Parent coaching skills can be defined as a set of excellent listening, coaching, and counseling skills. It is a universal skill set that will help you throughout your professional and personal endeavors in every walk of life.
However, you need to acquire the skills set required to become a good parent coach and reap the real value of being a mentor. You can start now by enrolling in Academy for Coaching Parents.
I learned about focused positivity from a stranger at a workshop. Positive thinking is a mental attitude that expects good and favorable results. Yet, attitude alone cannot suddenly manifest. A positive mind focuses specifically on the outcome of every situation and action. This is a powerful tool that everyone has, but few realize how to focus attention.
Seymour Taught Me…
Before I started the Academy for Coaching Parents International, I attended a workshop and met a man named Seymour. Our conversations led to one of my first ghostwriting gigs in completing Seymour’s nonfiction book. What impressed me about his rags-to-riches story is that he was positive about using focused energy to achieve results, and he became wealthy over time by focusing energy.
His advice to me about starting a new business was that it unfolded through positive concentrated focus. He advised that I put aside several hours for three days a week. In these hours, I would focus solely on one task of my choosing. I chose to focus on formulating and developing the Academy for Coaching Parents International. His theory that my concentrated, focused work for three hours a day, several times a week. allowed my energy to manifest,. Indeed, it did. I learned to trust the process on robust and focused positivity.
Positive Thinking Includes:
1. Our innate capability to produce desired outcomes with positive, focused thoughts. We create our world by the way we think and how we focus those thoughts. We do this by using the power of positive focus. Each conflict or problem that we confront is merely an opportunity to evolve and to alter the circumstances to our liking.2. Having belief in possibilities when the facts seem to indicate otherwise. 3. Making creative choices. 4. Meeting problems head-on sometimes by allowing focus for problems to solve themselves.
The Concept of Positive Focus Explained
Thought precedes form. When we concentrate our focused thinking on one outcome, we trust the process. We don’t allow doubt and interruptions to break our concentration. In short, when focusing energy, you also believe in the possibilities of the manifestation. Even if you doubt a concept like Seymour taught me, you can put concentrated focus to the test like I did.
My doubts did not bother Seymour. His support was more like “Try it. You’ll like it. If you don’t try it, you will never know.”
Of course, I tried it. Focusing didn’t involve any more than sitting down, stating aloud my goal for the process, and focusing for a three-hour stretch, which I chose. My focus was on researching and eventually manifesting the Academy for Coaching Parents International.
The concentrated thoughts influenced my universe. Each idea, once generated and sent out, becomes independent of the brain and mind and will live on its own energy depending upon its intensity. Thus, my concentrated focus worked.
All of our feelings, beliefs, and knowledge are based on our internal thoughts, both conscious and subconscious. We are in control, whether we know it or not. We can be positive or negative, enthusiastic or dull, active or passive. These attitudes are maintained by the inner conversations we regularly have with ourselves, both consciously and subconsciously.
PLEASE READ: I AM CONSIDERING FORMING A WORKSHOP ON GETTING RESULTS THROUGH CONCENTRATED PURPOSE. IF YOU ARE INTERESTED, PLEASE LEAVE YOUR EMAIL IN COMMENTS, AND I WILL ADD YOU TO THE LIST. IF TEN PEOPLE ARE INTERESTED, I WILL EMAIL YOU AN INVITATION.
How can a consultant or coach help us adjust our mindset for more positive outcomes? it is the half-full or half-empty glass kind of metaphor…
Negativity can discourage us:
add to our stress,
put a strain on our relationship,
make us less productive, and
reduce our overall happiness.
A positive mindset, on the other hand, has many benefits across our lives regarding our health, relationships, and careers.
But, how do you become more positive? Is it that simple? Take a moment to listen to this brief audio reminder:
Five steps to developing a more positive mindset:
1. Keep a thought journal
If you have a negative internal dialogue continually keeping you down, you need to take action to banish these thoughts. If you have difficulty identifying this negativity a simple first action can be keeping a thought journal. Write down a random sample of ideas in your mind about yourself, events, people around you, and other events that happen throughout your day.
Then analyze these thoughts by reviewing the journal every night and establishing your thought patterns towards a positive mindset.
Do specific events trigger your negative thoughts? Take note of these and the next time you face a triggering situation, review carefully how you are approaching it.
2. Banish negative self-talk
After keeping track of your thoughts for a week or two, you will notice how consuming your negative thoughts can be. The next step is to banish these all together. Next time you write down negative thoughts in your journal, rephrase the wording so that it becomes a neutral statement.
“Bob forgot to take out the trash again so I had to do it and it ruined my evening.”
“Bob forgot to take out the trash. I did it. instead.”
This step is a small but effective way to train yourself. Don’t do this exercise only on paper or in your journal. Begin to rephrase your negative thoughts into neutral phrases in your mind. The practice will become automatic and significantly reduces your anxiety.
3. See the positive side
To jump straight from negative into positive thoughts is a challenge and the reason why the neutral-thought stage is crucial. By banishing negative self-talk, you are in an excellent position to see different, genuine positivity in situations.
Refer back to your thought journal and examine again the negative thoughts you have had. For each negative view, can you transform it into at least one positive, upbeat equivalent?
For example, if you dislike a person because they speak poorly to you, think about how you are developing more resilience. What is the positive from that contrary position?
It can be hard to find benefits within challenging circumstances, but there is always a way to see something good.
As the Dalai Lama once said, “See the positive side, the potential, and make an effort.” Sometime, a lot of effort might be required, but it’s worth it!
4. Keep a gratitude journal
A gratitude journal is an incredible way to take stock of all of the beautiful things around you. Every evening you write down the sound, positive aspects of your day. In general, what are you grateful for and why?
Perhaps you are grateful to your friends for their support, for the warm bed where you sleep well, or for the great weather you had that day. Write down all the positives.
When I started a gratitude journal, I found my mind arguing with me and contradicting my positive statements. What I learned from exploring this is when I don’t sleep well, the mind complains the next day without fail. Further research indicated that this is a typical pattern, but few people recognize the link between lack of sleep and mental angst or complaints.
5. Learn your sleep habits
This is a sure-fire way to re-ground you, make you gain perspective and make you realize how insignificant that particular trigger may be in the larger scheme of things. Context is essential, so keep shifting your mind towards the positive.
Practicing these four simple thoughts can help you transform how you perceive the world around you. Positive perception has the power to change your life, improving your attitudes and the ways that you respond to stress triggers.[Be patient and keep working at positivity, as it has so many benefits for your life, so make the most of it!
Consultants and coaches supporting people through life changes can use these tips.
1. AcceptanceThe largest and most necessary step to change is acceptance. Life events always change, and expecting and accepting that premise helps us cope more readily. My friend Louisa received a diagnosis of cancer. Through the support of her family and friends, she coped well during the treatment sessions. All of us, who supported her healing journey, were grateful that she was not embarrassed to ask for help. She gladly allowed our small acts of kindness to ease her path. Louisa got over feeling guilty when asking for help, and I got over reminding her that I was there to support her. 2. Learn to Shift Out of Your Comfort ZoneDoes it seem that changes occur as soon as you are comfortable or set in a routine? Most likely, you don’t expect a major change if your guard is down.
3. Talk About Your Feelings Towards ChangeIf you tend to let things build up inside, choose now to stop that habit. You may be a person who doesn’t like to share personal feelings. Or you might be embarrassed to share them. If the changes are at work, for instance, consider talking to your manager about the impact of those changes. Present your concerns in a professional manner and stick to purposeful breathing which helps you feeling angry or overwhelmed. 4. Try to Turn the Change in Your FavorThe phrase turn lemons into lemonade has widely been overused. However, it’s hard to deny the meaning of it and the impact of that meaning. If you are dealing with change, in one form or another, see what angles you can use to make it work to your benefit.5. Keep Changes You Can Control to a MinimumIf you try to enact too many changes at once, it may overwhelm the people who are affected by them. People need time to absorb those changes and incorporate them into their lives. Sometimes, the changes you put into place may be out of your control. However, if you do have control over them, introducing them slowly over time helps those who affected to adjust and accept more easily. 6. Join Support GroupsIf you have been affected by changes and needed to talk to another person, then you know that we need each others’ support. This is so true when death or a long-term illness occurs. Are the types of changes you experience similar to others’ experiences. Would a support group help in adjusting? 7. Trust Your InstinctsYou may be forced into situations or decisions that go against what you believe.. If you find yourself in such a situation, it’s best to go with your gut or trust your instincts. If the change doesn’t feel right and you have no power to counter it, try to remove yourself from the situation. I have counseled others in tough situations, and solutions varied from changing jobs to taking time from work and seeking another person to help you clarify your vision and feelings. If you need help, seek it out. 8. Change Can Lead to Unforeseen OpportunitiesThe whole point of being able to deal with change effectively is acceptance. When you start to focus on change being something that is good, opportunities have a way of finding you. These opportunities may not have presented themselves had the changes not occurred.