by Dr. Caron Goode | Jun 21, 2018 | Business Training & Marketing Courses
Do you design or plan your social media marketing campaigns to help gain more social following? The following tips help guide and increase brand visibility and drive traffic to your website, especially when rolling out your next social media campaign.
1. Reserve the same username across platforms
Reserve all your usernames across all the social media marketing platforms even if you don’t use them right away. As your business and online activity grows, you will need those usernames.
2. Decide which social media platforms suit your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Building a presence and staying active on all available social media marketing platforms can be time-consuming. Identify platforms that bring the best results and focus on them. Initial research indicates that Facebook has the best advertising venues, but your ultimate question to answer is where does your audience hang out?
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. Consider using a real profile picture. Write a clear and comprehensive About page for each profile and include a link to your website.
4. Connect your social media marketing accounts to your site
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offer.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow them to find inspiration. The chances are high that they share useful information about your niche or share their progress about a specific project. Look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people use hashtags to search for topics on social media. The practice puts your article, product, ebook, or training in front of your audiences.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on people’s posts, and update your status regularly.
8. Stay out of trouble
Each social media platform has its own sets of rules, and some regulations cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day. Facebook has a restriction on friend-requesting people you don’t know and so on.
9. Track mentions
By tracking when and how you or your website are mentioned every day, across platforms, is how you regulate your public relations. Use available tools to track every mention of your brand across all platforms. Discover what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and re-post the positive aspects.
10. Post as many times per day but again, don’t overdo it.
The number of times to post per day for social media marketing will depend on the media network, the numbers of your followers, and how interactive your audience is.
by Dr. Caron Goode | Jul 7, 2017 | Business Training & Marketing Courses, Sales Funnels for Marketing Business
What Is One-Time-Offer and How Does It Work?
A sales offer is made one time, and it expires as soon as the visitor leaves the website. While every squeeze page system is designed to grab an email address, your squeeze-page system could include a One-Time-Offer or OTO. They could appear on the Confirmation page or the Thank-You Page. The sales funnel or process goes like this:
- You sign up for the free ebook or video
- Then you’re redirected to a thank you page which also has a one-time-offer.
- You will only see it once and the presentation looks like a great deal.
- Some marketers suggest that a sales offer is how you tell a new subscriber that you will sell them something from time to time.
Marketers could also provide several free bonuses to go along with the OTO. The only purpose for this page in your system is to add extra income to your original offer, which is proven to be successful. Once you receive the subscription or sale, your squeeze-page-system should re-route them to a thank you page, giving you an opportunity for an up sell. Since they have already followed your call to action by either subscribing or buying your product, you can add a few related graphics advertising your affiliate products or with links to your own products. Some include another OTO on this page, but that is your decision.
Why These Offers Work – They introduce urgency and scarcity.
The Mechanics of a One-Time Offer – Your offer can be used to convert prospects to customers immediately. This is a good way to further qualify them as serious buyers.
The Exit Pop-up – A window that pops up as a site visitor starts to leave the site, and it often gives another one-time-offer.
One-time-offers (OTOs) are good not only for opt-in pages but also for email messages.
Conclusion – The point of a one-time-offer isn’t always to turn a profit. They can help you build a trusting relationship and qualify prospects.
by Dr. Caron Goode | Jun 18, 2017 | Learn about Coaching
How does a certified parenting coach hold the right mindset for the ideal clients they envision? Mindset: Focus on your client, not on you.
How You Think and Envision
When a new author writes a book, the author is filled with his or her personal story — it’s drama, it’s inspiration, and the need to have others learn from their experiences.
However, if the author wants to sell the book, he or she needs to know what the reader wants to read and ensure the book addresses that.
If a coach wants to sell services, the services or product must fulfill the client’s needs. The fulfillment is essential to demonstrate in your story, writing, advertising, and offerings. All of your marketing materials need to be client focused:
- About them — someone to listen to their story, not hear about yours
- About solving one of their issues — your book, story or brochure will tell how…
- About finding support — every word you write and every visual clue you use in a logo, color, design and copy reflects how you support them.
The New York Times best-read nonfiction books tend to be cookbooks, biographies of famous people, and how-to books on weight loss. If people are buying these books…
- Why are they doing so?
- What does a client want from a coach that is like a cookbook?
- A recipe, a formula, something that appeals to their appetites.
Remember who you are marketing to:
- A doer wants an achievement.
- A thinker wants the list of steps.
- The supporter who wants whatever is most practical, appealing and adaptable.
- The creative influencer wants to share the beauty with others and convince them of its benefits.
What does a coaching client want that is like a biography?
- The emotional connection to you.
- Small pieces of your life experience connect with their hearts and mind.
What does a coaching client crave?
- the answers
- the steps
- the hope
- the promise
- the guarantee
- the formula… …to their dilemma and solutions or strategies for the issues they deal with every day – the issues that overwhelm them or make them tired and edgy.
Successful coaches respond to the needs of their targeted clients just like an author who is writing a book for them. You answer their needs, provide the soul food they crave, and develop a heart connection. Then, you’ve got it! !
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by Dr. Caron Goode | Apr 25, 2017 | Business Training & Marketing Courses
As a savvy certified parent coach, you need more marketing strategies to boost your coaching business. The Business Training provides the basics, all of which are your first touchpoints for your clients:
- Website? Check
- Great sales copy? Check.
- A variety of available products? Check.
Marketing Strategies
You have the basics of a coaching business, but what do you do next to drive traffic and insure clients?. Marketing strategies enhance your success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?
Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
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Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.[emaillocker id=”34169″] Download This Ebook[/emaillocker]
Host Free Webinars
Before a potential client becomes a paying customer, they must
- Know who you are
- Like what you do or offer
- Trust your authenticity and genuineness.
Solid branding, helps establish credibility, but one of the fastest methods is creating and hosting free webinars.
- Your ability to build rapport.
- Your presentation skills as the capacity to communicate clearly.
- Your ability to provide and discuss actionable steps with genuinely interesting content.
Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them
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Make Good Use of Paid Traffic:
How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.
If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.
When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media. Add a retargeting component, and you’ll find that paid traffic is quite cost effective.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.
