Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?
Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.
I thoroughly grasp the hesitance in starting a new business and committing to its success–your success. However, one fact will always be sincere….
…In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.
A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.
That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, “What’s Next?” every time I wanted to quit.
What Next to Be Financially Successful?
If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.
I had cultivated optimism well, and I would need it.
In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.
One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect – in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.
Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!
By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.
. How we parents communicate and demonstrate conversations with our children speaks louder than any intention or goal. A parent coach or family consultant trains parents and family members in communications skills. How are your communications skills?
Not Like This
“Caron, speak up.” My father screamed. Other statements he used were….
“Quit mumbling. Stop mumbling. You are driving me nuts.”
My father was a man with a hearing loss, probably acquired from his stent of service in the second world war. He boasted how he was lucky to be alive despite the shard of metal in his brain. He drank a lot which often resulted in being a happy drunk until he couldn’t hear what one of his children said. Then, his short fuse resulted in the not-so-nice screaming bout.
The story of my father demonstrates how truly important establishing two-way communication within families is. Two-way communication implies two people are speaking, but also listening, as well as respecting, opinions and solutions. Two-way communication suggests that listening receives as much respect as speaking.
Communication styles are characterized by the way people want to appear and be heard:
People want to look (or attempt to appear) a certain way when communicating. For example, it was necessary to my father that he raised his voice and corrected me because he was the “boss.”
Unclear, poor communication leaves family members unhappy and lonely. If your communication skills are lacking, then a family member may be miserable and feel alone. These tips can help you improve the opportunities for being heard, speaking your truth, and inviting conversations with your children.
Ten Right-Way Communication Skills for the Home
Fostering a more favorable environment in your home includes offering opportunities for discussions and space for disagreements, Try these communication strategies
1. Be open and honest with one another. While being honest, be kind when saying something that may cause a family member any distress. Children are more receptive to calm voices, kind words, and tone of voice, but then, isn’t everyone?
2. Have some fun each day. Family fun doesn’t have to take up a lot of time. It can be as simple as having ice cream cones or playing with your pets. Simple tasks or rituals make a significant difference in how the communication flows in a home, mainly when people are engaged in functions together.
3. Set priorities for chores that everyone must do. Agree on who does what chores and when they should do them, so everyone participates in age-appropriate tasks. Write them on a chore chart ahead of time to prevent arguments!
4. Keep privacy boundaries. Adults and kids both need their privacy on a regular basis. Ensure that the kids understand the importance of respecting this priority.
5. Have a family meeting each week to discuss family issues. Find a time in which everyone in the family can attend. Hold the meeting every week, preferably at the same time. In the meeting, let each family member speak their mind, even if it’s a complaint. Solve challenges, run ideas by each other, and make plans for the future together.
6. Allow free time. Everyone needs some time to do things on their own or with their friends. Meeting this need will help each family member feel more satisfied, fulfilled, and open to communicating.
7. Spend holidays and special events together as a family. Strengthen your family bond with special occasion family traditions. Let the kids share their ideas about the occasion, too.
8. Establish a weekly family night. Make time just to enjoy being together. Watch movies, play games, or have story time. Encourage laughter and open communication.
9. Learn to negotiate. Learning to compromise and come up with win-win solutions for everyone involved is a priceless skill that will serve your family members well throughout their lives.
10. Say, “I love you.” Each day, remember to show your spouse and kids how much you love them. Share loving, encouraging words and hugs freely throughout the day – even if it’s a hard day, especially if it’s a hard day!)
A happy home promotes a supportive place to live, play, and look forward to the future! A comfortable home welcomes your loved ones when they return from work or other outings. They can leave the stresses of the outside world behind as they enter the warm sanctuary of home. Practice these communication strategies to create an inviting environment in your home because you shape the foundation for your child’s ability to get along in life.
Parenting the whole child implies that we honor our children’s wholeness while we dissect and discuss the parts of the whole—physical body, mind, emotions and spirit. It may indeed be paradoxical, but it’s our way of understanding how the parts contribute to the whole and our job if we work with parents, families, and children.
We consider our children’s wholeness when we:
Bear in mind the emotional and mental factors that contribute to strep throat.
Look to a biochemical problem associated with a child’s temper
Consider the negative self-talk and thoughts that can float around in the head of a depressed teen.
Regard childhood patterns from a holistic perspective. These can include a child who falls down all the time, one who has allergies, one who is shy and sensitive, one who doesn’t want to be touched, and so on. We want to help, but do we help their biochemistry, their behavior or their spirit?
Think about how children spend their time, and if their activities are balanced between stimulation and quiet.
Bundles of Energy
The foundation of whole-child parenting is understanding that our children are bundles of energy in the form of thoughts, physical activity, emotional expression and spirit. Rather than thinking about managing our children, think about managing their energy.
The energy of the body needs food, touch, air and water. The energy of the emotions needs positive input like optimism, smiles and support. The energy of thought needs inspiration and imagination, or it gets bored. The energy of the spirit needs connection, faith, compassion and quiet. It needs calm moments of awareness.
Most of us know these things and have our own intuitive ways of mothering and fathering our children. In fact, the joy of parenting the whole child is discovering how much you already know and do. The ease of whole-child parenting is that when one avenue doesn’t work, there is always another way. For example, because we know that the nature of emotional energy can be chaotic, we can find several ways to structure and channel positive emotional energy with our child. We might follow schedules, share meals, read books or see a heart-warming movie.
A Soul Living in a Child’s Body
Thinking of a child as an “energy bundle” helps us take our parenting less personally when a child screams, “I hate you.” What we want to take to heart is that this soul is living with us in a child’s body. We are responsible for helping this child to develop in the best, most fulfilling way possible.
Parenting is really about educating the mind and body so our children are happy, successful and healthy in body and soul. Working with the mind-body connection is the foundation for parenting the whole child.
If you read this post till the end, you probably are kind of person who wants to help folks live to their maximum potential. Your hunger for having an influence on people forced you to read this article and much more that you already read. It’s just the right time to take a step further and become a certified parent coach and give your purpose a meaning. Have a look at our coaching certification and decide which one suits your talents best..
Do you design or plan your social media marketing campaigns to help gain more social following? The following tips help guide and increase brand visibility and drive traffic to your website, especially when rolling out your next social media campaign.
1. Reserve the same username across platforms
Reserve all your usernames across all the social media marketing platforms even if you don’t use them right away. As your business and online activity grows, you will need those usernames.
2. Decide which social media platforms suit your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Building a presence and staying active on all available social media marketing platforms can be time-consuming. Identify platforms that bring the best results and focus on them. Initial research indicates that Facebook has the best advertising venues, but your ultimate question to answer is where does your audience hang out?
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. Consider using a real profile picture. Write a clear and comprehensive About page for each profile and include a link to your website.
4. Connect your social media marketing accounts to your site
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offer.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow them to find inspiration. The chances are high that they share useful information about your niche or share their progress about a specific project. Look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people use hashtags to search for topics on social media. The practice puts your article, product, ebook, or training in front of your audiences.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on people’s posts, and update your status regularly.
8. Stay out of trouble
Each social media platform has its own sets of rules, and some regulations cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day. Facebook has a restriction on friend-requesting people you don’t know and so on.
9. Track mentions
By tracking when and how you or your website are mentioned every day, across platforms, is how you regulate your public relations. Use available tools to track every mention of your brand across all platforms. Discover what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and re-post the positive aspects.
10. Post as many times per day but again, don’t overdo it.
The number of times to post per day for social media marketing will depend on the media network, the numbers of your followers, and how interactive your audience is.
A giveaway event startles some newcomers to online marketing. First, they don’t like the idea of giving away anything and not being compensated for it. That’s just a part of developing loyalty and good branding so you have to think of it like you’re walking through Sam’s Club for groceries and someone hands you a bite-sized taste. You appreciate that, right? The second that worries them is the thought of sharing their up and coming list with others. If you join a giveaway event with 5 other marketers, it’s not just you sending your list to them – it’s them sending their list to you, so you have the potential to increase your list five-fold! You have to eliminate your stingy mindset and think in terms of providing your list with a value opportunity. You’re going to share your audience. You probably already do that anyway if you’re an affiliate marketer (or plan to be). It’s no different.
Research Other Thought Leaders in Your Night
So once you decide you want to host a giveaway event with other marketers, yo have to find who you want to line up with. If you don’t already have a group of people in mind, you have to start finding them. Spy on other marketers who are on Twitter, Facebook, and Google Plus. Look for the people your followers follow and see if you see any candidates. See who is talking about the same topics and who are the leaders who have people sharing their content. Look on Amazon to see which Kindle self published authors are on there using Kindle to attract a new audience. Look inside their book to see if you like what and how they teach and look for ways to contact them. SEO (search engine optimization) rank is another way to find thought leaders in your niche. If you are a leader, chances are you have stability in the search engines, and people are sharing your links and helping fortify your position, so reach out to those people who have earned that ranking. You want to see what the size of their following is. Ideally, you’ll be hooking up with other marketers at or above your level of list strength so that you pull in more people to your own list. Sign up to list to see what they offer and how they operate. You want people similar to what you do. You definitely don’t want to align yourself with any scammers or unethical individuals. Reach out for JV giveaway partners on threads in marketing forums. The Warrior Forum, for example, has a JV section where you could post your opportunity, but make sure you filter the people instead of allowing it to be a free for all. If your audience exists, and you already have a list going to some extent, then ask them who they align you with. You’ll usually have people responding to tell you that they know of 1-2 other people similar to you who they respect. Contact each person you vet for viability and then ask if they’d be interested in forming a joint giveaway with you. Gauge general interest at first or, go ahead to the next step and create your guidelines and email your prospects the guidelines along with your initial request.
Create Guidelines for the Giveaway
After you contact the others (or even before), create a list of guidelines for the participants. There are several things you can include, or leave out what doesn’t matter. Size (like number of pages) might be a consideration for you. For instance, it might be a 50+ page eBook or 5 page short report. Maybe it’s an article pack or even five hours of video or audio tutorials. Maybe you’ll want to put a dollar limit on it and make it value based. For example, “Must be something you normally sell for at least $27.” You’ll want to put the value on the offers to show the visitors everything they’re getting free. Topics might be a consideration, too. You’ll already be honing in on people who are in the same niche, but you might want to go one step further. For example, let’s say you are in the diet niche. Your giveaway event might be built around one topic, like nutrition. So everyone has to submit a product for the event about nutrition. They can’t focus on diet drugs or exercise. Themes are similar to this concept, and you might want to create a theme for your giveaway event. Using the diet niche as an example again, you might use something like this: • 7 Ways to Kickstart Your Diet • Eliminating the Quitter Mindset • 14-Days to a Trimmer Waist So everyone who submits for a certain theme must produce something that helps back up that concept. You also want to detail the time until the event for your prospective participants. They need time to create something unique for the giveaway. The less time you give them to prepare, the fewer people who will join in and the worse the quality will be. So plan well in advance of your event. Figure out how people will get each offer. Will they go to a squeeze page and opt in to the person’s list to receive their download? Or will you not make opt ins a requirement, but instead add promotions to the download area or zip files? You might also want to set guidelines on whether the submission has to be something 100% brand new or if it can be older products that they already have on the market.
Set Up the Page for the Giveaway Event
Like sales copy, the giveaway event should have copy that promotes the offer. You want to inform, educate and excite your audience about what they’re about to receive. You’ll want to include some simple instructions for what they need to do to get their free downloads. The more complex you make it, the worse off your event will be. Terms and rights will need to be included in some instances. For example, if you’re hosting a private label rights giveaway event. Each marketer might have different terms, so those should be listed with each offer. Start with a catchy headline and maybe a subheadline before launching into a bit of storyline for the sale. Beside each offer name, include a picture of the marketer, tell what their offer is, give the specifications or details of their offer, and provide the link to where they grab it. The promotion should have some sort of time scarcity. You don’t want to leave it wide open forever. If you have plenty of advanced notice and build a lot of buzz, then you should be fine doing a 24 hour to 7 day giveaway event, max. Create graphics for the sale just as if you were launching an info product. That means a minisite feel, ecovers for the offers if applicable, and even promo banners for the event. You might want to create a set of swipe files for the event too. This makes it easy for the participants to either use it as is or as springboard content that they can tweak and blast out to their list.
Promote the Event
You can’t just make the event go live and expect people to find it via the search engines. Your page would need time to get indexed and ranked for domination. So you need to manually promote it. Building a buzz should take place shortly before the event and every day thereafter by every member who is onboard for the special giveaway event, not just by one person. Come up with a daily promo idea such as asking people (your list, your social networking followers), “Who’s your favorite?” Discuss the various participants and get their feedback on which offer blew them away. Share that feedback with your audience online and bill that favorite as a “can’t miss” free download to drive more traffic to the giveaway. Discuss specific offers in more depth like a review – or offer a tutorial for them. So for instance, if you were in a PLR giveaway event, and there was one pack for a 35-page eBook, you might do a lesson on how to repurpose that person’s giveaway freebie. You’re showing your people (your blog readers, etc.) how to get more mileage out of this event, and that will hook the people who heard about the offer but passed over it because they were unsure how to put it to good use. Social networking sites will need to have a buzz about your event. Whip up posts for Twitter, Google Plus, and Facebook (as well as Pinterest). Make sure you provide a call to action that says they should visit the event and share the post with others! Host a webinar with the participants of the giveaway. Invite everyone’s list to the event and then have each person do a short presentation. If you want to up the ante a bit, do a Q&A afterwards. Have everyone in the event blog about it. Each person should email their list a link to their blog to read about the event and get more details, in addition to linking directly to the event itself.
Choosing a Cross Promo Instead of a Giveaway Event
Picking one marketer to cross promo with is another option. You don’t have to have a big group of individuals initially. Sometimes it’s hard when you’re relatively unknown with a small list (or no list at all) to get people to agree to be part of your event. So if this happens, just try getting one person to agree to an event. If you have a list yourself, and are trying to grow it, choose someone with a list approximately the same size as yours. If you have no list, then choose someone with a bigger list and make an unbelievable free offer just for their list. Why would anyone want to come onboard for this type of exchange? Because your offer is going to be so awesome, they’ll be providing something great for their list. What you’ll have to do is explain this to the potential joint venture partner and go above and beyond in what you create for their list. In fact, try to tailor it to their subscribers’ needs. The JV partner will probably also want to know what kind of marketer you are. If they’re established, then they probably get requests all the time for promotions and other deals. They’re looking for someone ethical. Why is this important? Because they’re about to put their own reputation on the line and recommend that their subscribers sign up with you. If they send them to the jaws of a scammer, they’ll be the one blamed. So somehow, prove to the prospective JV partner that you’re on the up and up and that it’s safe to engage in a cross promotion with you. You can do a free event, or if the prospective partner won’t go for that, see if he or she will possibly entertain the thought of letting you give their list a different kind of perk – a discount on a paid product. Coupons are also special and show a list that you’re working on their behalf to get them good deals. Make it a special offer so that it’s not just the same discount everyone else online gets. Giveaway and cross-promo events can be a great list building activity. It forces you to give it your all and showcase the best that you have to offer to the paying public and they’ll be more loyal from that point on.