How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Key to Financially Successful Parent Coaches


Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?  

Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.

I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....

...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.

 

 


How to Plan A Successful Online Business

When you see a successful online entrepreneur like a parenting coach, how do you respond?

Are you jealous because you want to be that person?
Are you wishful and feel like the success couldn't happen to you?
Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?

When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider's viewpoint.

What is the online entrepreneur doing that is different?

How does he seem to have a great life without working that hard?

What you don't see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:

Wearing the beginner's mindset
Focusing on the intention, not the goal at first.
Recognizing and using leverage.
Building a set of useful contacts.
Hiring a valuable mentor

All of the elements are crucial to the success of your online business. Let's take a closer look.

Wearing the Beginner's Mindset

The success of any brick-and-mortar or online business needs the best personal mindset from the beginning.
A healthy mindset doesn't guarantee success, but it is the best step of strength in the right directions.

[ctt template="5" link="upfNV" via="yes" ]Healthy, prosperous thinking is a foundation stone for an online business success. @parent_coach[/ctt]

mindset hacksWhat Is A Heathy Mindset?

1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day.
2. Start with a sound business plan from the beginning and don't fly by the seat of your pants. Don't believe that you can learn and earn as you go along.
3. Don't hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it. 

Recognizing and Using Leverage

Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful.
Your first temptation may be to do everything first. That isn't possible. Building your foundation first is more realistic.

The foundation is your base of operations:

Business plan
Intentions and values that guide your business
Determine your brand and how you want to represent yourself or your business.
Website - leverage search engine optimization
Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.

These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.

Your reputation and credibility are everything on the internet. Don’t take any shortcuts.

Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?

Have a look at our course Successful Business Set-up in systemized steps and join us for a journey to take your business from a startup to a success.

Successful Business Set-up in systemized steps

Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Money Ceiling – How Do You Limit Money Potential?

Some people attract money. Others can't hold on to it. Still, others seem to have a money ceiling, especially people in helping professions.

Are you willing to stop how you limit money potential? Discover more...

"People perceive, value and treat money differently.  But regardless of how you interact with it, money and your financial circumstances play a major role in your life.  Money can provide security, freedom and power and lack of it can leave you feeling inadequate and trapped in undesirable circumstances."   Christy Matta, M.A.

Three Reasons Why You Could Be Limiting Your Income

 

1.  What Is In Your Head?

Your childhood consciousness absorbed so much of your parents and grandparents' money statements like a sponge. Go here to learn a strategy to discover your childhood statements that disrupt your relationship to money. What you absorbed from previous generations most likely is rooted in three emotions--fear, guilt, and anxiety.

I remember these money-related phrases from my father as he spoke to his four daughters through the years: One day you'll have a good man to take of you. You won't ever have to worry about money. Make sure you have a  job of teaching to fall back on. You can put your birthday money in a savings account. You cannot spend it. Your mother is on a strict budget.  

Please do not believe that trying to control your thoughts or changing your thoughts is going to change your relationship with money. Neither will affirmations although using affirmations provides a focus for the mental distraction from emotional reactions. Transformation of ingrained childhood beliefs takes more in-depth discovery on an emotional level! That is, the heart level!

2. What Is In Your Heart?

Those phrases your parents used, whether around fear, guilt, anxiety or joy may be all mixed up in your heart's emotional center.

  1. Begin by working with your feelings from the past. What were the parents' beliefs and words regarding money?
  2. Next,  connect the past feelings to your emotional reactions in the present.
  3. The comparison reveals how you adapted to your parents' emotional swirls around income, spending, savings, and security. 
  4. To change the financial situation, are you willing to review and claim all how you sabotage your financial stability?


The fault triggers are from childhood, and the money memories rise until YOU TAKE CHARGE!

Once you do, you'll feel free, energized and enthusiastic, and liberated  

Money can symbolize power, security, an abundance of stuff, and even your very survival. The possible or actual loss of money is like a skilled swordsman who turns in circles to protect his back from the enemy who surrounds him.

Do you understand how these money matters create a constant stream of chronic stressors? Your reactions generate your partner's responses. If either of you reacts as if you are in a  life-threatening situation, your survival instincts kick in.

Whoo! Emotional overload, fear of no money, survival threatened. That is when one or both of you go off to extreme actions. Stop it now and learn how to earn by maximizing your passion for profit. 

 

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