To make money online as a parent-family coach or an ACPI Trainer, you need to market your business online. The following marketing tips and ideas will guide your marketing efforts.
- When you decide who you want to work with, keep narrowing down your ideal client to a specific niche or group. Don’t send a marketing message to a general group. Specifically target the demographic you want to work with.
Narrow it down like this example: Dads....of teens....preparing to graduate from high school....who need a Core Temperament Inventory.....to consider career choices.
2. Talk about your business everywhere. Network with prospective clients. Give speeches at conferences. Clearly articulate your value when talking about your business in a video presentation for online viewing.
3. Write about your business in blog posts, newsletters, magazines and newspapers. A case study presents your strengths in helping a client. You could also discuss group coaching and when and how you offer services. Sell value! Send out a press release when you add a new service or you are just starting your business.
4. Be active on social media. Participate by answering questions, providing helpful information and being authentic. Over the last three years and the changes made to social media offering, Facebook still remain primary. Facebook also bought Instagram, and placing an ad on both sites bring traffic to you and your web site.
5. Create a professional looking website. Include your services, testimonials and an about you page as well as the home page.
6. While I do not advocate free sessions, you will notice in reading blogs that it is a popular way to meet new possible clients. Give away a free coaching session and see which prospective clients go on to purchase a bigger package.
7. Build a strong client list. Keep in contact with them, asking for referrals and testimonials.
8. Send out a regular newsletter and update your blog regularly.
9. Comment on other blogs and social media channels with relevant information. These types of connections, formed through social media, are reciprocated when you support others and ask for the same.
10. Get interviewed by a well-known person in your niche. Promote your coaching services during the interview.
11. Create YouTube videos with helpful information. Include links to your coaching services.
12. Include a link to your website on everything, including your email signature.
Marketing is a necessity in any business for making money online. It is how clients will find you.
The Next Step
Making money online with your coaching business can be done in many ways. It’s about how you package yourself as an expert, the marketing plan you create to get the word out about your services and the different types of services and products you offer. Your next step is to decide on your market, plan out your marketing, determine how you are going to make money, and begin attracting clients.
Why would a parent coach or a family coach take particular care in defining the type of person who would be their best customer or client?
1: Relationship research suggests that if we are relatively healthy in mindset and emotionality, we attract people, who are similar to us in Emotional patterns, Cultural preferences, Levels of empathy
2. Also, core temperaments influence whom we meet with and coach. Are you the personality type that can be authentic with all four temperaments? Can you work with the types of person who
- Make excuses
- Cancel appointments
- Want to talk about it, and not do much about it
- Becomes angry at you rather than the issue
3. Likewise, our values influence the decisions we make about our business and ideal clients.
This values of your ideal client affects everything you do from setting fees to determining your coaching programs, which will offer solutions to their problems and value to living an inspired life.
4. Spend your time on the most valuable task to make your business successful by defining your ideal client.
- Age group
- Family status
- Lifestyle goals
To make this list real, a clever trick of successful authors is to write a story. Authors write about their ideal reader, and you write about the client who is most compatible with you. You give her a name, a couple of kids, a husband who just doesn't get it, and a load of student loans. You know quite a bit about her, you think.
If you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of temperament incompatibility.
Temperament Style Mismatch
The topic is rarely considered in the "ideal client" equation, and it's arguably the most important part: core temperament style.
If you're bossy, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. WHY?
- Natural exuberance may overwhelm the person.
- If a client needs to start with small steps, and you whiz to the finish line, you've left the client in the dust.
- Either he will be uncomfortable with your style, or you'll be miserable trying to reign in your natural exuberance.
Drive Determines Success
Check in with your client about their drive to success.
Adaptive Supporter type clients are slower to take the initiative, although they always meet their goal. An achiever may be internally motivated but could move too fast and fail to plan adequately for meeting his goals. Both clients can be frustrating to coach unless you understand the core temperaments and what motivates each person to succeed.
Review your current and past coaching clients, and you'll identify the disposition patterns of those you attract. Review:
What characteristics did your most enjoyable client bring to the table?
What time frame do you expect a customer to meet their goals?
Which client behavioral patterns are those you do not want to deal with?
How do you handle your disappointment?
How do you celebrate your client's successes?
Compare your new potential clients to this ideal profile, and you'll never again sign on with a less-than-perfect client.
Storytelling is a great tool when you're marketing online. You...
Connect with your audience.
Share a message without sounding too salesy.
Open your heart to allow your readers to know, like, and trust you.
Offer a product or service that fits your client profile.
Start With The End In Mind
Every story has a purpose or a moral if you will. Start by writing down the moral of your story. If a moral or purpose aren't clear yet, then start with a simple goal.
What is the purpose of your story?
What do you want your listeners to do after you've finished the story?
What action do you want them to take?
Once you know the goal, it's easier to craft the story.
Know Your Audience
You know what you want to accomplish with your story. Now think about your audience. You need a good grasp of patterns, habits, motivations, responses, preferences.
How do you do this? Through administering in your coaching session a Core Temperament Style Inventory. The purpose of this test is to discover your inherent traits, emotions, stress patterns, learning preferences and your orientation to living.
It doesn't matter if you'll use your story in a business presentation, a blog post, an email or a sales page. You need to have a good grasp on who your audience is to ensure you can tell a story that's meaningful to them. Think about what you share with your audience. Those are the experiences you want to pull from for your stories.
Make It Personal
Don't be afraid to make it personal. Once you find that connection, it should be relatively easy to come up with a story based on facts and events from your real life. Using real life stories helps you make a deeper connection with your audience. You'll sound more authentic and more believable.
Why is this important? It helps you build trust with your readers, and they will be more likely to take you up on any product recommendations you make.
Make It Memorable
The best stories are the ones we can hear and then remember well enough to share. To make a story memorable make it short and to the point, but also try to evoke emotion. We remember things better when our feelings get involved. Surprise your readers, make them laugh, or bring them to tears with your stories. Either scenario will make sure they remember the story along with you and your brand.
Practice, Practice, Practice
This last tip may be the most important. While we all have a little storyteller inside us, telling stories to market our business isn't something that comes naturally to us. The trick for getting good at it is to practice. Start writing and telling stories about anything and everything. Share your favorites with your audience and just keep at it.
The more you practice storytelling in your business, using the tips shared here, the better you'll get. It's a powerful tool to have and well worth the time and effort it takes to become an effective storyteller.