How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Empowering Habit: Confidence

As a parenting coach or a family coach, you could help clients gain confidence in areas of life where they feel shy or untrained.

 

Empowering Confidence

1. To boost your success in life, focusing on your confidence will have the most significant impact on your personality. There is a strong correlation between self-confidence and success, so expanding how you think about yourself is an important goal. Every day, remember your strengths by repeating affirmations that highlight your gifts and talents.

2. Going along with the crowd is a more natural choice than standing alone. However, taking a stand is an essential part of building confidence. The next time you disagree with something, or your gut is telling you not to be swayed, speak up. Think for yourself and experience more confidence in your own beliefs and ideas, will help you expand as a person.

3. If you want to boost your confidence, learn from other fields. Think outside the box and consider starting a blog, taking a language course, or joining a theater group. You will learn new skills and meet interesting people that can help you achieve whatever goals you set for yourself.

4. Trust your gut. You have an intuition that is aligned with your specific values and beliefs. Trust that intuition, mainly when it is speaking loudly. It is likely right.

5. Look to others for inspiration. If you are working on empowering confidence (or any other personal development goal), get inspired by others who have strength in this area. Inspiring books, podcasts, and seminars can provide you with new ideas and keep you motivated to continue working toward your dreams.
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6. Remember that each experience teaches you a lesson. When you are building confidence, focus on what you have learned and how you can use that to grow. This will avoid negative energy dedicated to thoughts of failure or mistakes.

7. Embrace fear. By recognizing when you are afraid, you can start to manage your reaction to fear. Once you decide fear no longer has control over you, you can live confidently in pursuing your goals.

8. Focus on your body language. When your body language says you are confident and assertive, others will treat you differently. Manage your non-verbal cues to portray inner confidence, even if you are not entirely feeling so on the inside.

9. Practice resilience. When you focus on how you overcome adversity, you grow in empowering confidence. Try something you’ve never done before to see how well you handle new situations or learning experiences. What did you learn from your success or failure? If it didn’t go so well, work toward bouncing back quickly and shrugging it off. Practicing resilience will definitely help you gain more confidence in all aspects of your life.

10. Focus on your decisions. Making better decisions in your life will result in better outcomes and more confidence for you. Your choices should be based on what is important to you, your values, and your goals. Making decisions based on these things, versus others’ needs or beliefs, will shape your life in ways that make you happy and healthy.

11. Believe. A consistent belief in yourself and your choices is vital to growing and empowering confidence. Let go of your doubt and insecurity and focus on how you are working to achieve your goals. Optimistic thoughts are a strong predictor of success.

Top Ten Tips to Build Your List

Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.

Email Addresses

You already have the e-mail addresses of the people who may be interested in what you have to offer.  Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate.  The informative tips in this blog discuss how to build your list in successful ways.

Tip Number 1: Blogging is king.

More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates.  You create a customized look without the problems using coding.

If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.

Tip Number 2: Stay relevant.

Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information..  You then maintain focus on the very subject that got people interested in the first place.

When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.

Tip Number 3: Make a proper squeeze page.

A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.

Examples of squeeze page software are Clickfunnels and Leadpages”

Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points.  What you put on a squeeze page is the premise of your service and sales content and headlines.

Tip Number 4: Skip the video on squeeze pages, or people will skip it.

Video works for generating leads, verifying your expertise,  and convincing visitors to buy.  People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.

By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.

Tip Number 5: No heavyweight effects on your squeeze page

In addition to not putting videos on your squeeze page,  also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…

Sounds and music slow down the loading time of the website. Ensure that images are compressed too.  Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.

Tip Number 6: Use video in your posts!

YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.

For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.

Tip Number 7: Video responses are cool

Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.

Tip Number 8: RSS is your friend

RSS refers to “Really Simple Syndication.”  The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.

Tip Number 9: You can substitute audio for video

 If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.

Tip Number 10: SEO

Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.

In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.

Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Money Ceiling – How Do You Limit Money Potential?

Some people attract money. Others can't hold on to it. Still, others seem to have a money ceiling, especially people in helping professions.

Are you willing to stop how you limit money potential? Discover more...

"People perceive, value and treat money differently.  But regardless of how you interact with it, money and your financial circumstances play a major role in your life.  Money can provide security, freedom and power and lack of it can leave you feeling inadequate and trapped in undesirable circumstances."   Christy Matta, M.A.

Three Reasons Why You Could Be Limiting Your Income

 

1.  What Is In Your Head?

Your childhood consciousness absorbed so much of your parents and grandparents' money statements like a sponge. Go here to learn a strategy to discover your childhood statements that disrupt your relationship to money. What you absorbed from previous generations most likely is rooted in three emotions--fear, guilt, and anxiety.

I remember these money-related phrases from my father as he spoke to his four daughters through the years: One day you'll have a good man to take of you. You won't ever have to worry about money. Make sure you have a  job of teaching to fall back on. You can put your birthday money in a savings account. You cannot spend it. Your mother is on a strict budget.  

Please do not believe that trying to control your thoughts or changing your thoughts is going to change your relationship with money. Neither will affirmations although using affirmations provides a focus for the mental distraction from emotional reactions. Transformation of ingrained childhood beliefs takes more in-depth discovery on an emotional level! That is, the heart level!

2. What Is In Your Heart?

Those phrases your parents used, whether around fear, guilt, anxiety or joy may be all mixed up in your heart's emotional center.

  1. Begin by working with your feelings from the past. What were the parents' beliefs and words regarding money?
  2. Next,  connect the past feelings to your emotional reactions in the present.
  3. The comparison reveals how you adapted to your parents' emotional swirls around income, spending, savings, and security. 
  4. To change the financial situation, are you willing to review and claim all how you sabotage your financial stability?


The fault triggers are from childhood, and the money memories rise until YOU TAKE CHARGE!

Once you do, you'll feel free, energized and enthusiastic, and liberated  

Money can symbolize power, security, an abundance of stuff, and even your very survival. The possible or actual loss of money is like a skilled swordsman who turns in circles to protect his back from the enemy who surrounds him.

Do you understand how these money matters create a constant stream of chronic stressors? Your reactions generate your partner's responses. If either of you reacts as if you are in a  life-threatening situation, your survival instincts kick in.

Whoo! Emotional overload, fear of no money, survival threatened. That is when one or both of you go off to extreme actions. Stop it now and learn how to earn by maximizing your passion for profit. 

 

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