When you see a successful online entrepreneur like a parenting coach, how do you respond?
Are you jealous because you want to be that person?
Are you wishful and feel like the success couldn't happen to you?
Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?
When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider's viewpoint.
What is the online entrepreneur doing that is different?
How does he seem to have a great life without working that hard?
What you don't see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:
Wearing the beginner's mindset
Focusing on the intention, not the goal at first.
Recognizing and using leverage.
Building a set of useful contacts.
Hiring a valuable mentor
All of the elements are crucial to the success of your online business. Let's take a closer look.
Wearing the Beginner's Mindset
The success of any brick-and-mortar or online business needs the best personal mindset from the beginning.
A healthy mindset doesn't guarantee success, but it is the best step of strength in the right directions.
[ctt template="5" link="upfNV" via="yes" ]Healthy, prosperous thinking is a foundation stone for an online business success. @parent_coach[/ctt]
What Is A Heathy Mindset?
1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day.
2. Start with a sound business plan from the beginning and don't fly by the seat of your pants. Don't believe that you can learn and earn as you go along.
3. Don't hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it.
Recognizing and Using Leverage
Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful.
Your first temptation may be to do everything first. That isn't possible. Building your foundation first is more realistic.
The foundation is your base of operations:
Intentions and values that guide your business
Determine your brand and how you want to represent yourself or your business.
Website - leverage search engine optimization
Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.
These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.
Your reputation and credibility are everything on the internet. Don’t take any shortcuts.
Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?
Have a look at our course Successful Business Set-up in systemized steps and join us for a journey to take your business from a startup to a success.
Successful Business Set-up in systemized steps
Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.
You already have the e-mail addresses of the people who may be interested in what you have to offer. Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate. The informative tips in this blog discuss how to build your list in successful ways.
Tip Number 1: Blogging is king.
More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates. You create a customized look without the problems using coding.
If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.
Tip Number 2: Stay relevant.
Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information.. You then maintain focus on the very subject that got people interested in the first place.
When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.
Tip Number 3: Make a proper squeeze page.
A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.
Examples of squeeze page software are Clickfunnels and Leadpages”
Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points. What you put on a squeeze page is the premise of your service and sales content and headlines.
Tip Number 4: Skip the video on squeeze pages, or people will skip it.
Video works for generating leads, verifying your expertise, and convincing visitors to buy. People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.
By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.
Tip Number 5: No heavyweight effects on your squeeze page
In addition to not putting videos on your squeeze page, also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…
Sounds and music slow down the loading time of the website. Ensure that images are compressed too. Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.
Tip Number 6: Use video in your posts!
YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.
For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.
Tip Number 7: Video responses are cool
Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.
Tip Number 8: RSS is your friend
RSS refers to “Really Simple Syndication.” The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.
Tip Number 9: You can substitute audio for video
If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.
Tip Number 10: SEO
Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.
In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.
How can you, a coach or consultant, form a connection with your target audience? One that makes them feel fierce loyalty to you where they spread good word of mouth and help you achieve your goals.
What Your Branding Is and Isn’t
Other seasoned marketers will teach you technical strategies like video marketing, blogging, podcasting and more. They’re great at teaching the technical steps and talking about how your content can help you with search engine optimization (SEO).
However, these technical steps are not what attraction brand marketing is about. Anyone can release a video. Anyone can slap content on a blog or website. And anyone can record an audio file.
You are a special person to be able to embrace the concept of branding for yourself, a true leader who isn’t afraid to command the clout you need online to draw the very best clients. You can leverage the attraction brand marketing system to draw people to you, not drive them to you.
What does attraction branding mean? Branding to attract clients is not hype and not hard selling. Attraction means you present yourself online--as a brand--in a way that has people clamoring for more from you.
You make them addicted to you over time. They love your personality. They love your insight, and they love how real you are with them. Branding with an attraction element helps make you visible to those wouldn’t otherwise find your site online.
Word of mouth is a powerful thing. When there’s a buzz created about you specifically – people flock to you like moths attracted to a light. They feel warmth and comfort in your message, and people respond to that and want to be around it.
Live Your Tag Line
A tagline is a kind of brand motto. When ACPI was formed, two pilot groups produced two different tags lines for ACPI to test.
- Take on the role of a lifetime.
- Make a difference
ACPI still uses both in different marketing venues, and since we chose those taglines, I have noticed other online businesses copy them. That means ACPI did its homework successfully.
What is your branding about? What do you want to be known for? Do you want to be the marketer who:
- …has a sympathetic nature?
- …is very blunt and honest with people?
- …over-delivers in value?
- …carefully scrutinizes everything before you recommend it?
Whatever you want people to think about you is what your brand’s tagline should be created around. Many marketers use a simple, “To your success” closing tagline at the end of every email and blog post.
This is generic marketing, and it does work. Yet, how much better would it be if you could come up with something that people remembered and associated with you?
What businesses are you drawn to? Think of those who you yourself are attracted to in the world of online business. What drew you to them. What elements are they using to capture people’s interest and turn them into loyal fans!