Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Personal Marketing Create an advanced and broad network.
• Do your homework – find an online network that meets your needs. • Meet other top coaches and form an alliance. • Help others as often as possible and ask for help yourself. • Become a person that others want to know.
Public Relations Become locally or nationally known.
• Create a press kit. • Offer a free session to high-profile clients. • Get in the news or on TV – offer to comment on relevant issues. • Send out consistent press releases. • Become a known expert in your field. • Appear on a talk or radio show. • Write a column on a blog or in a newspaper.
Electronic Marketing The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website. • Get links from other sites to your site. • Create daily, useful content on your website. • Add meta tags for search engine spiders. • Create a scheduled newsletter to share information.
Creating Credibility Become respected in your field.
• Create a niche in the business by finding a specialty. • Find an “edge” and become certified as a coach with credentialing. • Speak with other coaches and offer to teach for them. • Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills. • Speak in simple terms with potential clients. Don’t over-explain! • Understand and master your coaching skills. • Read books to enhance your skills and knowledge level • Consider attending a coaching conference.
Sell Yourself Learn how to sell your product or service and yourself.
• Create an elevator pitch – a one-sentence introduction. • Know what you’re selling and why you’re selling it. • Take time to serve every potential buyer. • In sales, be absolutely fearless. • Ask open-ended questions rather than yes or no.
Earning Referrals By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses. • Identify your target audience and clients. • Learn to pass on clients that do not align with your skills. • Consider offering free introductory discovery calls. • Do not be afraid to ask for referrals—casual or otherwise.
Delivering Products/Services Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching. • License all of your programs and work. • Offer or sell mp3 or audio tapes to potential clients. • Take the time to launch a virtual university.
When you see a successful online entrepreneur like a parenting coach, how do you respond?
Are you jealous because you want to be that person? Are you wishful and feel like the success couldn’t happen to you? Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?
When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider’s viewpoint.
What is the online entrepreneur doing that is different?
How does he seem to have a great life without working that hard?
What you don’t see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:
Wearing the beginner’s mindset Focusing on the intention, not the goal at first. Recognizing and using leverage. Building a set of useful contacts. Hiring a valuable mentor
All of the elements are crucial to the success of your online business. Let’s take a closer look.
Wearing the Beginner’s Mindset
The success of any brick-and-mortar or online business needs the best personal mindset from the beginning. A healthy mindset doesn’t guarantee success, but it is the best step of strength in the right directions.
[ctt template=”5″ link=”upfNV” via=”yes” ]Healthy, prosperous thinking is a foundation stone for an online business success. @parent_coach[/ctt]
What Is A Heathy Mindset?
1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day. 2. Start with a sound business plan from the beginning and don’t fly by the seat of your pants. Don’t believe that you can learn and earn as you go along. 3. Don’t hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it.
Recognizing and Using Leverage
Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful. Your first temptation may be to do everything first. That isn’t possible. Building your foundation first is more realistic.
The foundation is your base of operations:
Business plan Intentions and values that guide your business Determine your brand and how you want to represent yourself or your business. Website – leverage search engine optimization Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.
These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.
Your reputation and credibility are everything on the internet. Don’t take any shortcuts.
Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?
Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.
You already have the e-mail addresses of the people who may be interested in what you have to offer. Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate. The informative tips in this blog discuss how to build your list in successful ways.
Tip Number 1: Blogging is king.
More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates. You create a customized look without the problems using coding.
If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.
Tip Number 2: Stay relevant.
Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information.. You then maintain focus on the very subject that got people interested in the first place.
When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.
Tip Number 3: Make a proper squeeze page.
A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.
Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points. What you put on a squeeze page is the premise of your service and sales content and headlines.
Tip Number 4: Skip the video on squeeze pages, or people will skip it.
Video works for generating leads, verifying your expertise, and convincing visitors to buy. People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.
By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.
Tip Number 5: No heavyweight effects on your squeeze page
In addition to not putting videos on your squeeze page, also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…
Sounds and music slow down the loading time of the website. Ensure that images are compressed too. Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.
Tip Number 6: Use video in your posts!
YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.
For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.
Tip Number 7: Video responses are cool
Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.
Tip Number 8: RSS is your friend
RSS refers to “Really Simple Syndication.” The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.
Tip Number 9: You can substitute audio for video
If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.
Tip Number 10: SEO
Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.
In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.
To make money online as a parent-family coach or an ACPI Trainer, you need to market your business online. The following marketing tips and ideas will guide your marketing efforts.
When you decide who you want to work with, keep narrowing down your ideal client to a specific niche or group. Don’t send a marketing message to a general group. Specifically target the demographic you want to work with.
Narrow it down like this example: Dads….of teens….preparing to graduate from high school….who need a Core Temperament Inventory…..to consider career choices.
2. Talk about your business everywhere. Network with prospective clients. Give speeches at conferences. Clearly articulate your value when talking about your business in a video presentation for online viewing.
3. Write about your business in blog posts, newsletters, magazines and newspapers. A case study presents your strengths in helping a client. You could also discuss group coaching and when and how you offer services. Sell value! Send out a press release when you add a new service or you are just starting your business.
4. Be active on social media. Participate by answering questions, providing helpful information and being authentic. Over the last three years and the changes made to social media offering, Facebook still remain primary. Facebook also bought Instagram, and placing an ad on both sites bring traffic to you and your web site.
5. Create a professional looking website. Include your services, testimonials and an about you page as well as the home page.
6. While I do not advocate free sessions, you will notice in reading blogs that it is a popular way to meet new possible clients. Give away a free coaching session and see which prospective clients go on to purchase a bigger package.
7. Build a strong client list. Keep in contact with them, asking for referrals and testimonials.
8. Send out a regular newsletter and update your blog regularly.
9. Comment on other blogs and social media channels with relevant information. These types of connections, formed through social media, are reciprocated when you support others and ask for the same.
10. Get interviewed by a well-known person in your niche. Promote your coaching services during the interview.
11. Create YouTube videos with helpful information. Include links to your coaching services.
12. Include a link to your website on everything, including your email signature.
Marketing is a necessity in any business for making money online. It is how clients will find you.
The Next Step
Making money online with your coaching business can be done in many ways. It’s about how you package yourself as an expert, the marketing plan you create to get the word out about your services and the different types of services and products you offer. Your next step is to decide on your market, plan out your marketing, determine how you are going to make money, and begin attracting clients.
Do you follow a proven format for coaching clients? If not, consider that the best 1:1 coaching programs not only follow a proven format, but they offer more than phone calls and Skype meetings as well.
Coaching Tools Include
Reading material (books, e-books, blogs, etc.)
Video—either for training purposes, to illustrate a point, or to offer inspiration
Simple printables to help explain ideas and concepts
Many coaching tools are easily repurposed from your own business. For example, if you have standard operating procedures or a variant of checklists that would be beneficial to your clients, rebrand them and offer as PDF downloads.
You can also create a reading list of your favorite books. Compile a list of useful You-Tube videos. Package your email responses to share.
Worksheets that offer fill-in-the-blank questions can help your clients work through complex or confusing processes, and will serve as a reminder in coming weeks or after their coaching program is completed, so they can continue to benefit.
Another option for high-end coaching programs is to send your clients physical books that will help with their growth. If you’ve written a book, another idea is to send clients a physical copy of your book, perhaps even customized for them, with notes in the margins or sticky notes to highlight important chapters.
Exercise: Plan Your Coaching Tools
What tools, training, worksheets and other resources will help your clients achieve their goals?