3. How to Come Up With A Business Story

Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.

It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.

Share A Recent Encounter

Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?

Recall A Conversation

storyConversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared  few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.

Dig Deep and Share A Childhood Memory

Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.

Pay Attention To Your Surroundings

Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.

“You have a pulmonary embolism.”

“And that is….?”

“You have a blood clot in your lungs.”

“Shit?”

Carry A Little Notebook

We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product.  Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.

Listen To Your Family and Friends

Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.

Example of Ideal Client Description

Example of Ideal Client Description

My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.

She has always been financially independent. She owns her own business or would like to have a part time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free floating anxiety in quiet moments. She tries to get out of these feelings through staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn’t thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships, but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.

Behavioral Regulation-1-Through-Family-Play

Behavioral Regulation-1-Through-Family-Play

“Play is a uniquely adaptive act, not subordinate to some other adaptive act; but with a special function of its own in human experience.”

Johan Huizinga

Families with children with behavioral disorders…

…may not remember how to play, have fun, and spend peaceful times with each other. Rather, energy is spent in repeating relationships.

When I step in to coach this type of family, who have forgotten, the concept of joy and family time is often painfully absent. Rather, focus is shaped amidst the turmoil and enormous energy spent caring for a child with difficult behaviors.

As parents practice new skills to calm their internal landscapes as well as the environments of their homes, they must also re-learn how to have fun. A vital part of healing the family is reintroducing fun, connective activities, joy and humor into the schedule. A new module in the Coaching Families With Special Needs In Behavioral Regulation provides practical information to help coaches and parents co-create a plan for repairing relationships through family fun.

The other day, when I was in town, I witnessed a shocking event. A funeral procession was slowly making its way down Main Street.. The hearse appeared to have engine trouble at the top of the hill. Suddenly, the back doors of the hearse burst open, and the coffin flew out the back of the vehicle! A few people screamed as the coffin skidded down the street and crashed into a pharmacy at the bottom of the hill. Remarkably, it came to a stop right in front of the pharmacist’s desk. In a flash the lid popped open, and the guy inside asked the pharmacist, “Doctor, doctor! Can you give me something to stop this awful coffin?”

NOTE: What just happened in your brain and body?

Some significant processes occurred in your neurophysiology that have the power to alter not only the way you feel, but also your perception and outlook on past, present, and future situations.

How does the joke relate to self-regulation and repairing family relationships?

[ctt template=”5″ link=”ueYc6″ via=”yes” ]Laughter IS the best medicine. No, really! It’s true. We had a decent laugh over the joke I just told, and each of you are still benefiting from its effects. @parent_coach[/ctt]

Laughter and humor cause the brain to release ‘feel-good’ endorphins that flood  bodies and minds with well-being. Laughter causes us to breathe deeper and fills our lungs and bodies with stress busting oxygen. The wonderful combination of endorphins and oxygen culminates in a feeling of happiness.

Studies conducted by the Mayo Clinic as recently as 2013, show that laughter and smiling relieves depression, anxiety, and helps the body to produce natural painkillers. Additionally, positive self-affirming thoughts, release neuropeptides that improve our immune systems and help us fight stress. This strikes at the heart of our topic.

Neuropeptides make it easier for us to cope in difficult situations. Here are the chemical reactions we WANT to occur more regularly in the brains and bodies of disorganized and dysregulated families and children. This is just the prescription families need to coax them back to emotional balance and relationship; only, they do not know if you are a parenting coach, who arrives to model and teach this concept.

[ctt template=”5″ link=”bza94″ via=”yes” ]Now, here is the challenge. How do you coach the long-suffering, overwhelmed parents to initiate a plan to have fun while they are still suffering the after effects of secondary trauma and high stress? @parent_coach[/ctt]

 

Here are some of the challenges you face.

  • Some parents do not believe they will ever have fun or smile again.
  • Others ache to smile light-heartedly and long to regain some of their previous carefree lives.
  • Some parents have convinced themselves that a strict schedule where the child accounts for every minute of the day is the only sane way to keep their child on the straight and narrow; therefore, they do not have time for fun.
  • Others are resentful and angry because of the extreme difficulties a behavioral child brings to the family dynamic, resulting in radical changes in lifestyle.
  • Parents, brothers and sisters have learned to live compartmentalized and disjointed lives in the chaos and conflict that sometimes ensues when living with a child with disruptive behaviors.

All of these caregivers may believe the simple pleasures of life are long lost. It is likely that none of them know how to break current ingrained negative patterns of interacting and bring family together again in playful ways.

Been There Too!

Referring to my personal experience, I recall feeling old, tired, depleted, and played out. (No pun intended!) However, the words of George Bernard Shaw are appropriate here:, “We do not stop playing because we grow old, we grow old because we stop playing.”

We know that all work and no play makes Jack a dull boy, and this is true for parents and kids alike. The ramifications of a life without the emotional glue of experiencing happiness, love and joyful interactions with those persons who mean the most to us are profoundly limiting.

So, how do we draw our hard pressed and pressured caregivers out of their old paradigms and beliefs and into the lighter side of life? Here is the four step secret formula to help families begin to have fun together, even while dark clouds linger.

  1. Administer fun in small measured daily doses.
  2. Monitor frequently for signs of heightened stress or conflict.
  3. Troubleshoot prevention, intervention, and exit and salvage strategies with parents should activities show signs of spiraling downward.
  4. Reflection of the effects on each family member is encouraged.

See also Behavioral Regulation 2 and Behavioral Regulation 3

 

Enroll Now in Coaching Families with Special Needs in Behavior Regulation

How to Parent the Whole Child

How to Parent the Whole Child

Parenting the whole child implies that we honor our children’s wholeness while we dissect and discuss the parts of the whole—physical body, mind, emotions and spirit. It may indeed be paradoxical, but it’s our way of understanding how the parts contribute to the whole and our job if we work with parents, families, and children.

We consider our children’s wholeness when we:

  • Bear in mind the emotional and mental factors that contribute to strep throat.
  • Look to a biochemical problem associated with a child’s temper
  • Consider the negative self-talk and thoughts that can float around in the head of a depressed teen.
  • Regard childhood patterns from a holistic perspective. These can include a child who falls down all the time, one who has allergies, one who is shy and sensitive, one who doesn’t want to be touched, and so on. We want to help, but do we help their biochemistry, their behavior or their spirit?
  • Think about how children spend their time, and if their activities are balanced between stimulation and quiet.

Bundles of Energy

The foundation of whole-child parenting is understanding that our children are bundles of energy in the form of thoughts, physical activity, emotional expression and spirit. Rather than thinking about managing our children, think about managing their energy.

The energy of the body needs food, touch, air and water. The energy of the emotions needs positive input like optimism, smiles and support. The energy of thought needs inspiration and imagination, or it gets bored. The energy of the spirit needs connection, faith, compassion and quiet. It needs calm moments of awareness.

Most of us know these things and have our own intuitive ways of mothering and fathering our children. In fact, the joy of parenting the whole child is discovering how much you already know and do. The ease of whole-child parenting is that when one avenue doesn’t work, there is always another way. For example, because we know that the nature of emotional energy can be chaotic, we can find several ways to structure and channel positive emotional energy with our child. We might follow schedules, share meals, read books or see a heart-warming movie.

A Soul Living in a Child’s Body

 Thinking of a child as an “energy bundle” helps us take our parenting less personally when a child screams, “I hate you.” What we want to take to heart is that this soul is living with us in a child’s body. We are responsible for helping this child to develop in the best, most fulfilling way possible.

Parenting is really about educating the mind and body so our children are happy, successful and healthy in body and soul. Working with the mind-body connection is the foundation for parenting the whole child.

If you read this post till the end, you probably are kind of person who wants to help folks live to their maximum potential. Your hunger for having an influence on people forced you to read this article and much more that you already read. It’s just the right time to take a step further and become a certified parent coach and give your purpose a meaning. Have a look at our coaching certification and decide which one suits your talents best..

See also Coaching Whole-Parent and Whole Child 1 and  Coaching Whole-Parent and Whole Child 2

Parent-Family Coaching Programs

 

Empowering Habit: Confidence

Empowering Habit: Confidence

As a parenting coach or a family coach, you could help clients gain confidence in areas of life where they feel shy or untrained.

 

Empowering Confidence

1. To boost your success in life, focusing on your confidence will have the most significant impact on your personality. There is a strong correlation between self-confidence and success, so expanding how you think about yourself is an important goal. Every day, remember your strengths by repeating affirmations that highlight your gifts and talents.

2. Going along with the crowd is a more natural choice than standing alone. However, taking a stand is an essential part of building confidence. The next time you disagree with something, or your gut is telling you not to be swayed, speak up. Think for yourself and experience more confidence in your own beliefs and ideas, will help you expand as a person.

3. If you want to boost your confidence, learn from other fields. Think outside the box and consider starting a blog, taking a language course, or joining a theater group. You will learn new skills and meet interesting people that can help you achieve whatever goals you set for yourself.

4. Trust your gut. You have an intuition that is aligned with your specific values and beliefs. Trust that intuition, mainly when it is speaking loudly. It is likely right.

5. Look to others for inspiration. If you are working on empowering confidence (or any other personal development goal), get inspired by others who have strength in this area. Inspiring books, podcasts, and seminars can provide you with new ideas and keep you motivated to continue working toward your dreams.
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6. Remember that each experience teaches you a lesson. When you are building confidence, focus on what you have learned and how you can use that to grow. This will avoid negative energy dedicated to thoughts of failure or mistakes.

7. Embrace fear. By recognizing when you are afraid, you can start to manage your reaction to fear. Once you decide fear no longer has control over you, you can live confidently in pursuing your goals.

8. Focus on your body language. When your body language says you are confident and assertive, others will treat you differently. Manage your non-verbal cues to portray inner confidence, even if you are not entirely feeling so on the inside.

9. Practice resilience. When you focus on how you overcome adversity, you grow in empowering confidence. Try something you’ve never done before to see how well you handle new situations or learning experiences. What did you learn from your success or failure? If it didn’t go so well, work toward bouncing back quickly and shrugging it off. Practicing resilience will definitely help you gain more confidence in all aspects of your life.

10. Focus on your decisions. Making better decisions in your life will result in better outcomes and more confidence for you. Your choices should be based on what is important to you, your values, and your goals. Making decisions based on these things, versus others’ needs or beliefs, will shape your life in ways that make you happy and healthy.

11. Believe. A consistent belief in yourself and your choices is vital to growing and empowering confidence. Let go of your doubt and insecurity and focus on how you are working to achieve your goals. Optimistic thoughts are a strong predictor of success.