Ten Tips for Social Media Marketing

Do you design or plan your social media marketing campaigns to help gain more social following? The following tips help guide and increase brand visibility and drive traffic to your website, especially when rolling out your next social media campaign.

 

1. Reserve the same username across platforms

Reserve all your usernames across all the social media marketing platforms even if you don’t use them right away. As your business and online activity grows, you will need those usernames.

2. Decide which social media platforms suit your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Building a presence and staying active on all available social media marketing platforms can be time-consuming. Identify platforms that bring the best results and focus on them. Initial research indicates that Facebook has the best advertising venues, but your ultimate question to answer is where does your audience hang out?

3. Optimize your social media platforms

Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. Consider using a real profile picture. Write a clear and comprehensive About page for each profile and include a link to your website.

4. Connect your social media marketing accounts to your site

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow them to find inspiration. The chances are high that they share useful information about your niche or share their progress about a specific project.  Look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people use hashtags to search for topics on social media. The practice puts your article, product, ebook, or training in front of your audiences.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on people’s posts, and update your status regularly.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some regulations cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day. Facebook has a restriction on friend-requesting people you don’t know and so on.

9. Track mentions

By tracking when and how you or your website are mentioned every day, across platforms, is how you regulate your public relations. Use available tools to track every mention of your brand across all platforms. Discover what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and re-post the positive aspects.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day for social media marketing will depend on the media network, the numbers of your followers, and how interactive your audience is.

How to Plan A Successful Online Business

When you see a successful online entrepreneur like a parenting coach, how do you respond?

Are you jealous because you want to be that person?
Are you wishful and feel like the success couldn't happen to you?
Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?

When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider's viewpoint.

What is the online entrepreneur doing that is different?

How does he seem to have a great life without working that hard?

What you don't see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:

Wearing the beginner's mindset
Focusing on the intention, not the goal at first.
Recognizing and using leverage.
Building a set of useful contacts.
Hiring a valuable mentor

All of the elements are crucial to the success of your online business. Let's take a closer look.

Wearing the Beginner's Mindset

The success of any brick-and-mortar or online business needs the best personal mindset from the beginning.
A healthy mindset doesn't guarantee success, but it is the best step of strength in the right directions.

[ctt template="5" link="upfNV" via="yes" ]Healthy, prosperous thinking is a foundation stone for an online business success. @parent_coach[/ctt]

mindset hacksWhat Is A Heathy Mindset?

1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day.
2. Start with a sound business plan from the beginning and don't fly by the seat of your pants. Don't believe that you can learn and earn as you go along.
3. Don't hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it. 

Recognizing and Using Leverage

Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful.
Your first temptation may be to do everything first. That isn't possible. Building your foundation first is more realistic.

The foundation is your base of operations:

Business plan
Intentions and values that guide your business
Determine your brand and how you want to represent yourself or your business.
Website - leverage search engine optimization
Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.

These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.

Your reputation and credibility are everything on the internet. Don’t take any shortcuts.

Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?

Have a look at our course Successful Business Set-up in systemized steps and join us for a journey to take your business from a startup to a success.

Successful Business Set-up in systemized steps

Coaching Families

Many parents have told ACPI family coaches that understanding how their core temperaments clashed with their child's developing traits was a profound experience.

My Role Is...

The certified family coach or consultant is an upbeat example and influence in assisting families today. Coaching Families could include defining their values, creating a family crest, making communication maps, or establishing family meetings. Coaching families could include systematizing the routines that help family member enjoy each other more.

The coaches define:

  1. The roles they wish to offer families,
  2. How to design the family-coach agreement,
  3. Their personal brand, strengths, and their coaching tools,
  4. Discuss their ideas of how coaching with families looks and works

Coaching Skills

The skills for coaching families received through ACPI training include:

  • Knowing personal core values
  • Knowing core temperaments traits
  • Demonstrating how you recognize core temperament patterns in your life.
  • Demonstrating why this is a foundation for your coaching skills
  • Demonstrating why this knowledge is beneficial in working with a family member or members, and how it empowers your ability to coach people.
  • Determine family needs – time management? Financial planning? De-stress times? Prioritize values and family decisions.
  • Coaching through discipline issues

Certified Family Coach Information

Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Imagine Your Future and Build Your Brand To Get There

I went against the advice of my mentors. As a  family coach or parenting consultant, you build your brand by deciding who you want to be as a business person. Can you envision the person you will be in the future and make that your goal, while following your own heart?

In the process of developing a personal brand, most entrepreneurs set goals around time, or earnings, or marketing methods. Their profile or persona is the first step.

Step One

Decide who you want to be. When I founded the Academy for Coaching Parents International, both of my mentors told me up front to hire an assistant to handle email, answer queries, and keep up with the enrolled students. They explained the purpose for this was to give me a lot of free time. Wow! The advice was not what I expected.

 In deciding who I wanted to be, I chose this description: A professional mentor with heart, who supports ACPI students through compassionate guidance and coaching to succeed in their business goals in becoming a certified parenting coach. Not only am I personally involved in my business, but I also answer phone calls, emails, and make personal queries to each student and support them through weekly phone calls.

When you build your brand, the best choice is to be yourself. There is only one, unique you, and the vision of who you are in business refers to who you want to be in the future.

  • Where do you want to live?
  • How do you see yourself?
  • What do you see yourself doing?
  • What are your goals?

Step Two

Dream about different futures to choose from the possibilities.  Try on potentialities to see which ones fit best. It's a necessary process. Decide through the dreaming to build your brand that's right for you and take affirmative steps to turn that dream into reality. The process involves a certain amount of decisionmaking, some mental toughness and the ability to look at your goals realistically.

  • You see, there is a difference between a dream and a goal.
  • The dream is tentative. The goal is firm.
  • The dream is a possibility. The goal should be a probability.
  • The dream is subject to change. The goal is not.

These are important differences. They are also differences that many people don't recognize or, even worse, choose to ignore. Take a cold, hard look at the dream that you've selected to be your goal. Look at the ins and outs. Don't avoid looking at the bad. If you don't weigh the good points against the bad, you're going to be in for either a rude awakening when you reach your goal or disappointment when you don't.

Step Three

When you set firm goals as the final step, you have accomplished the first three steps to build your brand.

  1. Envision possibilities or your role or who you will be as a business owner.
  2. Choose your persona and write it out for reference when you lose focus.
  3. Accept that you are the brand and build your brand products and services on that foundation.

The confidence of knowing where you're going translates into personal stability. Your personal security, in turn, translates into higher acceptance of your brand over time. When your customers trust you, they also believe in your brand. After all, you are your brand.