Every online business today should have a strong online presence. You then personalize your online marketing strategy. This will allow you to potentially reach out to more customers than you would with regular marketing methods. A solid online strategy will allow you to increase your business image, send more traffic to your site and promote customer awareness.
There are various marketing strategies that you should implement to achieve this. Use the following tips to help you plan a strategy that will give you results.
Develop a Marketing Message
You should work on creating methods that clearly project your marketing message. This needs to be done in such a way that your audience clearly knows what message you are sending. Work on understanding what your message is first, then practice writing it out so that it becomes super clear.
Who is Your Target Market?
This aspect is vital and should not be overlooked. Take the time to research who it is your products or services are targeting. It is not always the group that you first had in mind. Learn how they operate, how they think, their wants and desires. By doing this you will discover ways that you can easily market to them. Without this knowledge your marketing strategy will not be as successful as it could be.
Discovering Your Options
Any good business will know what their options are and how to put them into play. No matter how great your online marketing strategy is, it will eventually come to a standstill. By having options in place, you can simply move on to the next thing.
A good marketing strategy will offer consistency. This includes ensuring that your branding and any promotional materials are all consistent. This way your potential customers will know who is sending the message. Use the same image and logo across all of your social sites. Keep the branding in place on your website or blog. Eventually customers will associate this look with your business name.
Always Follow Up
As well as following up with your customers you need to follow up with your online marketing strategies. This way you can identify which methods were successful or not. You will then know what areas of your business need tweaking or changing completely, and what methods to keep in place.
If you take the time to include all of these points into your marketing strategy, you will have a well thought out plan in place. You will know how to communicate with your audience and you will know who it is you are targeting with your messages.
By having a good marketing strategy in place your business will prosper and grow. So take the time to put yours into place today.
If there’s one mistake that new—and even established—business owners make is failing to develop a clear vision of the ideal client.
Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.
And when you try to reach everyone, rather than narrowing your focus to your truly ideal client, you dilute your message, making it even less likely that those perfect customers will find you.
But if you’re just starting out, it can seem an impossible task to know who your ideal client is. Start with these three points.
- Gender. Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will most likely find that your market is skewed heavily one way or the other. Men and women are different, and they are affected by stories and branding in very different ways, so what appeals to a man will not always appeal to a woman. Look around at some of the brands you buy, and you’ll quickly see how they form their messages to appeal to one or the other, but very rarely both.
- Goals. What does your client hope to achieve, and how do your products and services help to realize those goals? Whether she’s trying to build a profitable crafting blog so she can stay home with her children, or he’s working to create an online resource for muscle car fans, if you don’t know where they’re going, you can’t help them get there.
- His or her point in the journey. Is she a beginner or well along on the path? How you speak, how you write, what marketing methods you use, and even what prices you charge will all be determined by your ideal client’s level of sophistication. Whether you’re teaching beginning knitters how to cast on, or helping couch potatoes train for their first 5k, their level of commitment (and willingness to spend) is far different from a long-time knitter who is discovering intarsia, or a runner working up to a triathlon. And you will not reach your market effectively if you don’t know exactly where they are and what they need at this point.
Of course, what if you are just starting out, you might not yet know who your ideal client is. That’s okay, but pay attention because the client will tell you…
- Through the products they like
- Through the services they buy.
- By following your social media
- By commenting or asking questions on your blog.
Watch your interactions, study the businesses of those who contact you for help. Take a look at what your competition is doing, and soon enough you’ll have a clear understanding of who your ideal client really is.
As a savvy certified parent coach, you need more marketing strategies to boost your coaching business. The Business Training provides the basics, all of which are your first touchpoints for your clients:
- Website? Check
- Great sales copy? Check.
- A variety of available products? Check.
You have the basics of a coaching business, but what do you do next to drive traffic and insure clients?. Marketing strategies enhance your success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?
Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
DOWNLOAD THIS FREE EBOOK NOW
Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.[emaillocker id=”34169″] Download This Ebook[/emaillocker]
Host Free Webinars
Before a potential client becomes a paying customer, they must
- Know who you are
- Like what you do or offer
- Trust your authenticity and genuineness.
Solid branding, helps establish credibility, but one of the fastest methods is creating and hosting free webinars.
- Your ability to build rapport.
- Your presentation skills as the capacity to communicate clearly.
- Your ability to provide and discuss actionable steps with genuinely interesting content.
Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them
DOWNLOAD FREE CHECKLIST NOW
[emaillocker id=”34169″]Download This Ebook[/emaillocker]
Make Good Use of Paid Traffic:
How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.
If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.
When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media. Add a retargeting component, and you’ll find that paid traffic is quite cost effective.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.