When you see a successful online entrepreneur like a parenting coach, how do you respond?
Are you jealous because you want to be that person?
Are you wishful and feel like the success couldn't happen to you?
Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?
When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider's viewpoint.
What is the online entrepreneur doing that is different?
How does he seem to have a great life without working that hard?
What you don't see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:
Wearing the beginner's mindset
Focusing on the intention, not the goal at first.
Recognizing and using leverage.
Building a set of useful contacts.
Hiring a valuable mentor
All of the elements are crucial to the success of your online business. Let's take a closer look.
Wearing the Beginner's Mindset
The success of any brick-and-mortar or online business needs the best personal mindset from the beginning.
A healthy mindset doesn't guarantee success, but it is the best step of strength in the right directions.
[ctt template="5" link="upfNV" via="yes" ]Healthy, prosperous thinking is a foundation stone for an online business success. @parent_coach[/ctt]
What Is A Heathy Mindset?
1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day.
2. Start with a sound business plan from the beginning and don't fly by the seat of your pants. Don't believe that you can learn and earn as you go along.
3. Don't hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it.
Recognizing and Using Leverage
Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful.
Your first temptation may be to do everything first. That isn't possible. Building your foundation first is more realistic.
The foundation is your base of operations:
Intentions and values that guide your business
Determine your brand and how you want to represent yourself or your business.
Website - leverage search engine optimization
Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.
These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.
Your reputation and credibility are everything on the internet. Don’t take any shortcuts.
Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?
Have a look at our course Successful Business Set-up in systemized steps and join us for a journey to take your business from a startup to a success.
Successful Business Set-up in systemized steps
Do you need to start business planning or take a second look at the steps to success? As a supportive coach or helping professional in business, planning your success requires a clear action plan.
Reasons and Mindset for Thorough Planning
- You will hold yourself accountable, which is the flourishing mindset.
- You will define the steps to the destination.
- You will complete each step or goal and track your progress so you reinforce your enthusiasm and get the resources you need.
Determine Goals Through Visualization
Where will you begin? Start at the result as opposed to the first planning stage. Close your eyes and imagine where you want your business to be in five years? You are assuming that the business is wildly successful and you have the income you desire and more.Then, answer the following questions to fill in the content of your business plan.
- How many and what kind of income streams have you developed?
- How much income did the business achieve the first year? The third year? The fifth-year?
- To how many clients have you sold products, services, or training? What is the overall sum of products or services sold?
- What kind of training(s) have you designed? How many courses do you offer? How have you priced these?
- How do you personally interact, coach or advise your customers? How much time does that take in one given week of your schedule?
This phase is complete when you have defined what you want to achieve and how it will be done. You have established the basics. Next, determine what products or services to set up to be ready to market your website or product.
For example, if you are creating an ebook, what are the steps to its creation, writing proofreading, and setting up for sales?
- Define topic.
- Establish the context of the topic.
- Research content and create an outline of the ebook.
- Complete the writing and formatting.
- Find and insert images or types of graphics
The ebook is a good example of your steps to complete any product or service. You follow these steps once you establish any new product and its timeline for completion. Set aside a section of time each day or week and make sure you complete your tasks. If this means setting up a blog on Monday and then writing an article per day the rest of the week, then commit to getting that done.
Implement Your First Marketing Campaign
If you have your site or product set up and ready to promote, the next step is marketing. Get the word out about your great offer. Even if you don’t think your product or site is perfect, don’t worry about it. You’ll probably be tweaking and editing it over time anyway.
Just as you would with a product, plan each step you will follow to instigate your marketing campaign. Be specific about the tasks, responsibilities, and deadlines. For example, if you want to promote your info product, you might need to
- Create a free offer,
- Connect with joint venture partners,
- Write or purchase your sales page copy,
- Get the word out in relevant forums,
- Follow through on any tasks that are crucial to the marketing strategy
Don’t forget to also put your measures in place. Hopefully, you identified how you’ll measure your campaign’s success when you created your marketing plan. If not, figure them out now and keep track on a regular basis so you can tweak your tactics as needed.
For example, if you have more than one giveaway to offer to get people on an email list, check the sign-ups and conversion rates on each one on a daily basis. If one is converting higher than the other, try to figure out why. Then rinse and repeat.
Additional Marketing Strategies
When do you know it’s time to add more marketing strategies to the mix? The marketing is based on the results you are already achieving, along with your timeline and budget constraints. If you are already having great success with one strategy, such as joint ventures, stick with that. If you have extra time on your hands, then go right ahead and start implementing another promotional effort in your arsenal.
At this point in your planning, You should have identified about three strategies when you created your marketing plan. One strategy could include a free giveaway for which people sign up and are added to your email list? Another strategy could be a series of emails that you send to your subscribers about an informative blog article like this one. A third strategy could include other offers like listening to a podcast, selecting clients to interview, or promoting through Facebook ads.
The broader the mix of marketing strategies you have, the more complicated your business will become. Make sure you map out each of your strategies step-by-step to keep track of them. If feasible, outsource as much as possible. If you want to keep your business simple, you’ll have to focus on whichever strategy produces the best results. Leave the rest for marketers who don’t mind a little extra complication in their lives.
You can guarantee the success of your business and marketing plans by putting in place and following detailed action plans. This is where many people fail. They don't get success immediately and decide to try something else. Stick with your plan, reap the rewards, rinse and repeat for ultimate success.
Five Years From Now?
It is important to have a vision of your future when you design your parent coach business plan and marketing strategy as a parent coach. Here is a checklist to spark innovative thoughts for your business.
- How big do you want your business to grow?
- How much time can you devote to it now, and five years from now?
- What hours of the day do you want to work now, and once your business is going?
- Are you going to take phone calls all hours of the day and night?
- Are you going to take evening clients? In parent coaching, many clients will want evening or weekend appointments. Can you accommodate them?
- What hours do you want to relax with your family?
Take the time to write down a schedule of your ideal week, including time for relaxation and taking care of your health. Whether you are single or married, whether your children are in college or are toddlers, come up with a personalized design that allows you to meet your family obligations and your own needs to relax and grow as a person.
If your best moments come when you are in nature, plan your week so you have that time to spend in nature and to reconnect with yourself. Don’t let go of what most satisfies your own soul because of business obligations.
As a coach to families, people regard you as a role model. You have to model a healthy integration of work and family for your clients. If you don’t succeed, how can you expect help others succeed?
In the beginning being a parent coach you will focus primary energy into marketing and networking, which are usually unpaid tasks to build into your business plan.
Fill your heart and mind with optimism as you network and market your parent coaching practice. Your positive attitude and caring are what attract people to work with a parent coach. The image you reflect when you show up is much more important than any piece of sheepskin.
When small businesses fail, it is usually because of lack of planning and design. When you create your coaching business, be sure you have realistic expectations about how much time you can devote to it now and in the future. Develop a schedule for today and five years from now. If you work out of your house, build clear separations between your personal life and your business. Do this by only working certain hours, shutting the business down regularly for personal time, and by having a work place clearly separate from your living area.
Now if you are looking right ahead into the future, it’s now the time to take step toward that goal or desired future. If you are not a parent coaching already, look into our certifications for parent coaching but if you are already a parent coach and you are looking for someone to show you all the steps to make your coaching business successful, signup for our course Successful Business Set-up in systemized steps to skyrocket your startup today.
Successful Business Set-up in systemized steps
certifications for parent coaching
Do you have an online business plan or are you flying by the seat of your pants? A yearly planning document that reflects your values and goals is the most useful tool in your business arsenal.
Your mission statement and your business objectives provide a road map that keeps your successful business moving in the right direction. However, the map is not enough. You also need a compass to stay the course and realize you are on track. Your values and vision comprise the compass.
A statement of values is a set of principles that guide the way you operate your business. For example, whenever you have an important decision to make, like setting a price for your services or for a product you sell, you would review your decision according to your values. The values and decision are congruent, not at odds. This process means you won't question your decisions or wonder if you are doing the right thing. You operate your business from a core of integrity.
A vision statement is a precise set of words that tells people what your successful online business does and how you do it. The vision defines what you hope to achieve.
The planning I suggest is a simple blueprint for how you intend to establish or grow your business. Use your business
plan to map out your goals, action plans, and financials while significantly increasing your chances for success.
Business Planning Benefits
1. A yearly business plan organizes you to take stock of your progress, examine what is working, and coordinate goals and actions for the upcoming year. Almost all of the very successful business owners will tell you that they create business goals and action plans on a regular basis like each month.
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2. A business plan reflects your most profitable path.
3. A plan shows you where are making mistakes or losing profits.
Planning a business includes these sections:
1. Description of your business model
2. Who are your customers, the target market?
3. What do you offer? How is different from others who offer the same thing?
4. What are your specific, measurable goals that you want to achieve and when?
5. What marketing strategies will you put in place and what is their timeline?
6. What are the tasks you need to complete and when?
7. How much is all of this going to cost on a monthly basis, and what kind of revenue will you expect? How long will it take to break even and make a profit?
A business plan is a living, breathing document that will grow and change along with your business. When first starting a new business, determine if you have a financially viable idea.
At the beginning of each year, it helps you to plan out your goals and strategies. Of course, if you need to raise money, people will want to see a detailed plan.
You need to revisit your business plan regularly. Why? Market conditions change. Laws or regulations change. Technology changes your results too, and this should be reflected in your plan.
Your business plan serves as your blueprint for success. Write it and live it for your best results.
What If you have a great business idea but still wondering about how to create a viable business plan?
Register for Successful Coaching Business Set-Up In Systemized Steps. This course will not only help you make a plan of activities, but it will take you step by step from planning, designing, marketing and making money out of your business.
Successful Coaching Business Set-Up In Systemized Steps