NEW: Why does ACPI now offer Certified Professional Consultant Training after a dozen years of providing only Professional Coach Certifications?
The answer is to specify and encourage skills for the specific temperament types and blends of people dedicated to serving and helping others. The roles that each temperament type might look very different.
For example, what each temperament type might offer is not so black and white, as much as, it depends on the preferences of the blended temperaments and motivation. For example,
- Thinkers have advice to give and problem-solving skills to offer in an organized fashion.
- Supporters often share emotional support and offer hands-on practical advice.
- Creative Influencers remind us of the motivation to create and the allowance to unfold and manifest those innovations.
The coaching model for self-growth maximizes a person's performance by unlocking one's potential through a series of questions, choices, and determining how results rate.
Rather than teaching, coaching is akin to guiding, checking in with questions and reviewing progress toward goals or outcomes on a set schedule. The coach has graduated from a course or training that signifies expertise in the coaching model.
Consulting, on the other hand, involves giving advice. Also, the one giving advice is an astute expert in a particular field. A Professional Parenting Consultant, for example, demonstrates knowledge and solutions for advising in a specific area: for example; sleep, tantrums, school performance, adolescents, or babies.
Getting babies to sleep,
Managing a toddler's tantrums
Helping a five-year-old learn to focus and complete a task.
Helping a school-age child learn discipline through study skills, play skills, or focusing skills.
A Certified Professional Parenting Coach might ask more questions about the situation:
What is the bedtime routine?
What instructions, if any, does the parent give the child?
How strictly is the child monitored, depending on the child's age?
What schedule has the parent set for the child?
What resistance or behavior does the child exhibit?
What role is more comfortable for you?
The bottom line about training in coaching or consulting is best determined by idetifying your temperament and motivation
Branding affects you whether or not you know of its' persuasive force to influence your purchasing choices and habits. As a consultant or certified coach for parents or families, how aware are you of creating and using a brand?
Branding is a powerful marketing tool designed to work in concert with conscious and subconscious factors to affect decision making. Branding is impressive in the ability to impact opinion, and the ability has grown with the development of technology.
The best way to understand the power of branding is to review a few examples. You see how an emblem, logo, or picture makes your brain trust or not trust the brand, based on your personal experiences.
This connection between you and the brand image happens when you look at the brand. These brands do what they are supposed to do: You see, and you make a connection.
Branding Basics: What It Is and Who You Are
Many people assume that branding is a more difficult process than it is because we are inundated daily. Branding is so pervasive in our modern society that as consumers, we learn to accept it subconsciously. When we step back and look at the process, we see what a collective force branding has become.
Branding works on the idea that humans are designed to see patterns and to associate those patterns with specific expected results.
Branding takes advantage of this evolutionary predisposition to allow us to associate a business, products, and services, with particular concepts--–a musical note, a shade of color, a shape or a phrase.
The idea is that the business and the concept become welded together in the minds of the general public through repetition. Our brains unconsciously associate the concept with the business.
Branding requires that the business behind the brand know exactly who it is, what it does and who it wants to attract as a customer. It is this steadfast and focused clarity on identity that makes the world’s best brands instantaneously identifiable. The companies with the most potent brands know who they are and know who their customers are. This clarity is what drives the brand and also what makes the brand successful.
As a certified coach for parents or families, you can better envision your sales funnel components by taking one step at a time.
The Effective Sales Funnel Components
For a sales funnel to work, there are two key components. The first is the offer you make to people, and the second is how you keep in touch with them.
Step One - Opt-in Giveaways: Opt-in giveaways are freebies that you offer website visitors in exchange for their name and email address. You provide a digital ebook, or a checklist or worksheet in the topic of interest to your clients or audiences.
Step Two - Front-end Offers: Front-end offers are small ticket offers you make to your list to qualify them. In a sense, you offer an ebook, a podcast audio, or a teaching video to be part of the sales funnel components.This step in the funnel includes a price tag of $7 to $10 and your audience would consider this digital product, group coaching, or an Ebook to be high quality and would be interested.
Step Three - Start and Stick With the Connection - People who are interested in your topic have given you their email and now trust you to treat it with respect. Also, you know that the topic could be evergreen and you want to offer it again in a later sales cycle. The new emails that you gathered are entered into your email program and you'll communicate regularly with them. Much of this Email process can be automated, and you will learn the business of automation in later blogs entries under the Category Business Automation.
Step Four - Subscription Products Instead of making a one-time sale, subscription products keep your prospects paying on a regular basis in exchange for your valuable content. Or, membership sites also could require monthly fees for membership in exchange for a variety of premium content. In fact, a membership site is considered one business model.
The best subscription model is a membership site where your offers can be purchased singly, as in buying a course or a book, or a package of both. By now, your sales funnel components are attracting interested persons. And, at this level for products, the pricing is extended upward to $20, $27 or $37. A large package of valuable information could be $100 plus and well into thousands of dollars for top content in your niche.
Step Five - One-Time Offers are are those that are time-limited, adding scarcity to the sales equation, which helps a client make a choice to purchase, This becomes one consistent marketing strategy. After a website visitor has shared their email or opted into a subscription to your newsletter or content site, then they receive one-tine offers periodically based on your marketing model. Their subscription shows you their interest and willingness to purchase a product. Marketing to your email list includes making them offers and giving them valuable, exclusive content.
Conclusion - Since your landing page is the entry point of your sales funnel, it needs to be properly search engine optimized.
Your child becomes a teenager and parenting can suddenly turn into a frustrating experience. You are understanding your child from a different viewpoint in the circle of life. You could observe:
- That the harmony is gone in your relationship.
- You find yourself in disagreement with your child.
- You feel the so-called generation gap grew.
Yes, your child is changing, but the basic temperament is still there. Understanding your teen is still the key to having a harmonious relationship. These ten tips for understanding your teen and dealing with the new brain wiring will help you stay centered as a heartwise® parent.
While you used to pal around with your child when he or she was younger, you now have to set boundaries between your role as a parent or a friend.
1.Help stabilize the changes.
At this stage, you are primarily the circumspect parent who will listen, negotiate boundaries and behaviors, and stand steadfast in your expectations. Doing so helps stabilize all the changes the adolescent experiences. Friends can be found, but good parenting is a rare commodity these days.
2. Become Involved
Understanding your child as a teen means becoming involved while your schedule and life remain just as busy. Being involved is finding the time to be with them. Being involved means knowing where they are at all times and establishing communication protocols.
Even more important are the conversations about life your teen appreciates. These conversations open opportunities to understanding your child, as their thoughts and feelings change each day, disappear, and flare again: Listen to the what your child tells you about their life events. You will glean their thoughts and feelings so that they will be at ease coming to you if they are in trouble.
3. Train Teens in Accountability Skills
You as the parent, are responsible for preparing your child for adult life for as long as they live under your roof.
If they want something, exert the effort to achieve it or get it.
Being responsible for communication, earned expenses, and tasks is now their domain.
Money is not the important asset. Rather, qualities about handling money are what matters.
As a parent, you can help here by providing their allowance for completed jobs, but they must do their part. You are training them to survive in a competitive world.
4. Listen To Them
The teen years are crucial years for understanding your child. Teens expect you to hear them and decipher what they need or want. You may feel like judgments arise surrounding teen activities, finances, and studies. Don't worry because 99% of the job is listening to them and understanding what they want.
5. Explain Your Viewpoint
By letting teens know the reasons for any decisions you make, you empower them to make their choices. Offering them a reason, even if it considered lame by your teen, helps them review their personal choices. For example
Concern for their safety is why you establish a mutually agreed on curfew.
Your need to know where they are if they leave one place for a new destination requires a phone call to know they are safe and capable of holding their own among peers.
6. Tune In
Understanding your child occurs when you are
listening to their kind of music
keeping tabs on what activities they are involved in
Knowing the names of their friends
7. Be Flexible
Setting agreed-upon rules with your teen is always healthy. However, exceptions to rules always occur. Whether you are flexible enough to bend the rules requires discussion with your teen. Lay the groundwork for those instances when rules can be adjusted.
8. Share Your Interest With Your Child
Sharing interests with your child means you better understand them You learn together and share your experiences. You need to stay connected with your child through those teen arguments.
9. Keep Talking Even If Your Teen Is Not Listening
Teenagers do listen to their parents. While they may argue with you, your advice is well-entrenched in their minds. After all, you did raise them. Although they pretend passivity with what you say, the truth is that your advice has influence.
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