How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Groundwork: Coaching Families with Special Needs-Guest Post

Early Behavioral Theories

By Deborah Beasley

The groundwork that laid the early theories for our current understanding of treating, and parenting children with emotional, psychological, and developmental disorders is about 60 years old. [ctt template="5" link="9SWqh" via="yes" ]In the last thirty years, research in the areas of trauma, stress, PTSD, and the child’s developing brain has intensified through the dedication of the superstars of the world of trauma, children, and affect-regulation @parent_coach[/ctt]

Noteworthy names include:

John Bowlby and Mary Ainsworth, for their work in early parent child attachment. (Download John-Bowlby link for PDF.)

Allen Shore for his extensive contemporary work in affect-regulation

Peter Levine, Bruce Perry, and Bessel van der Kolk for their unstoppable research and discovery in the effects of trauma on the neurobiological and social-emotional development of children.

Their collective, groundbreaking, work is the sound philosophy of this training, backed by the science of neurobiology and neuropsychology.

[ctt template="5" link="RK_37" via="yes" ]We now know that the healing path for children and families with emotional and behavioral difficulties rests on the firm foundation of these principles: @parent_coach[/ctt]

 

1. Healthy relationship and attachment between the parent and child as its pivotal point.

2. Understanding affect-regulation and brain development as the fulcrum of healing in the family.

Our relationship-focused model combines the best strategies and methods of all other approaches. The results we seek in this coaching/parenting model are

• To support and maintain a healthy relationship between the parent and child and unity in the family.

• To respect the unique cultural differences in family composition, and

• To identify and build upon the individual strengths and qualities of parent and child.

This model uses the best practices of current behavioral, cognitive, sensorimotor and interpersonal approaches, as well as traditional wisdom and related modern science, to create a path to healing which best fits the circumstances and behavioral needs of individual families. We use what is usable within the context of a healing relationship and discard the rest.

Are you a kind of person who wants to help families with special needs by becoming a parent coach but you don’t know how to become a parent coach?

Register for our coaching families with special needs course and become a certified parent coach.

coaching families with special needs course

 

Key to Financially Successful Parent Coaches


Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?  

Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.

I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....

...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.

 

 


Parent Coaching Skills for Transformation


What if your calling to support parents and children were your career? The value ACPI provides extends far beyond the monetary aspects of the parent coaching skills training and the profession. Being a parent coach is exciting and inspiring, but how exactly does it add value to you, the coach?

Being a Parenting Coach is one path to freedom of time and better-earning power if you are committed to success as a helping professional. This option strengthens your character and fulfills your motivation and moral and social values. Learning coaching skills and ethics offers rewarding experiences. Or, learning consultant planning sharpens your mind and lights the fire of curiosity again.

As Richard Branson states, you just have to say yes to a novel opportunity.

“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”
― Richard Branson

Learning parent coaching skills can be life-changing, and not just for the families with whom you interact, but also for yourself. You might feel that parent coaching is your calling, so you help others in your parenting and friendship circles. When your satisfaction grows, the calling pulls you even further into the possibility of working at home for yourself. Think of the possibilities!

[tweetshareinline tweet="The wonder of being pulled toward your journey is unparalleled. The idea of coaching stays in your mind and you mull it over." username="parent_coach"]

Learning Enhances Earning Power

A good teacher or mentor is a life-long learner. Learning adds value to

  • How you feel emotionally
  • What you do
  • How you respond to others
  • IHow you increase your confidence and personal esteem

Your temperament and values motivate you to seek opportunities to use your natural skills like listening. You are a helper like a coach, a counselor, a teacher, a nurturer. You look for new challenges like coaching that broaden your knowledge and expand your skill set. By temperament, you are often called to teach, share, support, negotiate, and help.

Bringing your natural temperament traits into a profession like coaching engages your heart, which any job must do. If your heart is not engaged, you lose interest. If you are not seeing progress and achievements in your sphere of life, then consider parent coaching.

 

The Sense of Giving Back

The most satisfying act for a nurturer is knowing you have contributed to society in an effective way. Even better is knowing that the changes you have made have a long-term effect. By helping families and parents to strengthen their bonds, you offer them better connection and communication skills which can become their best habits.

You are assisting parents in raising their children as emotionally healthy individuals with ethical and moral values. There can’t be anything more satisfying and rewarding than knowing you help influence three generations of parents and children. However, the coaching skills are very different from giving advice.

The Client-Coach Relationship

  • As a mentor and coach, you know your clients on a personal, intimate level. They will share their emotional struggles and problems with you.
  • You are wired to be an empathetic listener who can understand and feel what the client is experiencing.
  • This requires developing a strong emotional bond with the customers.
  • You learn to build a relationship to help your clients heal, grow, and refine their focus and actions. This is missing in self-help parenting books and resources. That is what gives coaches an edge.

Taking Multiple Roles as a Consultant, Coach, or Mentor

As a parent coach, you are not just a counselor; you are a mentor who listens, teaches, educates, supports and transforms. Parent coaching skills can be defined as a set of excellent listening, coaching, and counseling skills. It is a universal skill set that will help you throughout your professional and personal endeavors in every walk of life.

However, you need to acquire the skills set required to become a good parent coach and reap the real value of being a mentor. You can start now by enrolling in Academy for Coaching Parents.

Be a Certified Coach


Coach Parents to Raise Emotionally Healthy Children

Emotionally healthy children do better in school, find more success as adults, and lead happier lives. They can be happy and fulfilled as they grow up.

Follow these strategies to increase your children’s emotional wellbeing:

1. Be open about your feelings. The world isn’t always positive, and you may have struggled. It helps your children understand your feelings if they see the reality of the world.

  • Kids copy their parents, so they’ll mimic your emotions.
  • As an emotionally healthy adult, you’ll show your kids that it’s normal to have both positive and negative feelings. If you’re open about them, they’ll be able to learn from you.
  • You may be tempted to protect your children from your real emotions. However,  you’ll miss a teaching opportunity.

2. Avoid judging feelings. Adults sometimes criticize others and their feelings. Your kids are always watching, so they learn to judge others too.

  • When you judge and criticize the emotions of others, you show your kids that it’s normal to make fun of or mock other people.
  • They can suffer emotional damage because they learn to criticize others or become scared to show their own feelings.
  • It’s also important to avoid labeling feelings as good or bad. Sometimes you may be happy, and sometimes you may be sad, but both are normal. Help your children to accept and not to be ashamed of how they feel.

3. Avoid telling your kids how to feel. When you try to control a child’s emotions, the situation often gets worse and leads both of you down a dangerous path.

  • You can’t control every aspect of your child’s life. If you try to tell children how to feel, they can become scared to show their true emotions. They learn that they can’t be honest about their feelings, so they stifle or hide them.
  • When you tell your kids they have to be happy, you prevent them from figuring out why they don’t feel this way.
  • Parents often feel that their kids are an extension of their personalities and expect them to act and feel the same way. However, each child is a unique individual. You can’t expect them to feel the same way as you.

4. Resolve your emotional wounds. You’ll find it difficult to teach your kids how to deal with their feelings when you’re struggling with your own. Kids naturally copy their parents, so they may pick up on your traumas.

  • Take care to prevent the emotional wounds from your past or present from carrying over to your children. 

5. Ask questions. Kids benefit from opportunities to discuss their emotions. Ask questions and find out how they feel, rather than assuming what they’re feeling.

  • When you ask about their feelings, your kids will learn to articulate them. They’ll learn to express their thoughts and emotions.

Emotionally healthy children grow up to be successful and happy adults. They’ll also be able to use these skills when they get older and face challenges. The ability to be emotionally available and knowledgeable is a powerful tool. Your kids will enjoy great advantages from learning about their feelings.