Making money online with your coaching business means you will need clients. Attracting those clients could be difficult, but with practice the process can become easier.
Step 1 – Know Your Target Market
Narrow down your target market. Don’t try to get just any client. Choose a specific group or area of expertise that fit those people you want to coach or work with. Shape your message to serve this specific segment. Use the words they use for emotional topics or soft skills, Talk about the specific benefits you offer that provides solutions to their challenges.
Examples of target markets:
- Realtors who are faced with a lot of competition in a slow market.
- Hair salon owners wanting to find a way to stand out among other salons or who are overwhelmed with their work.
- Parenting coaches choosing to work with a special needs segment of the school population.
- A Family Coach who want to coach mothers and children through the divorce process.
Can you begin to see how attracting clients is your task and focus most every day. An this process could be automated.
Step 2 – Have confidence in your coaching service
Show you believe in your services and value your time in everything you say and do. Clients will see your value as well. How do you act or speak with confidence? Do you speak about how you offer services? Then switch the discussion to the vapes and emotional benefits your clients feel and experience when they work with you.
Step 3 – Connect with prospects
When talking to prospects, really listen and connect with them. Let them that feel you understand. Take the time to let your prospective clients know you as a person. Become known as someone who is friendly, helpful and willing to go the extra mile.
Step 4 – Be where they gather
Go to the forums, meetings and social media outlets where your prospective clients are hanging out. Interact with them. Network with them at events.
Step 5 – Show yourself as the expert
Get your knowledge out among the crowd by answering questions and helping others in the places where your clients are gathering. Write articles and books on your niche. Use social media as a way to create a buzz around your coaching business. Use Twitter, Facebook and your own blog to help spread the word about your services.
Volunteer to speak at networking events and conferences to build your reputation as an expert. Choose Facebook Live as a venue for coaching or educating prospective clients. Ask for testimonials from current clients to build your authority. Form alliances with other coaches and people in your niche.
Step 6 – Ask for referrals
Ask your current and past clients for referrals. Everyone knows of a friend, colleague or family member who might be a good fit for your services.
Step 7 – Create a compelling marketing message
Your marketing message, tagline and elevator speech should grab the attention of prospects and make them want to call you.
Step 8 – Create your services package
Package your services, what you offer and what you know into courses and systems that make the prospective client take notice and want to work with you. Your coaching packages should be positioned so they sell themselves also apart from packaged programs.
Step 9 – Create a marketing plan
Create a specific plan to help you reach your prospective clients. Don’t put all your eggs in the same basket. Use several different types of marketing. For example, some methods that a parenting coach might use to become better known in their community would be to
- offer a free parenting talk at the local library
- write for a local parenting newspaper, to magazine
Step 10 – Learn to close the sale
Once you have attracted your ideal client, age next step is making a sale. To do that, learn how to close the sale properly so you don’t scare a person away or leave them hanging by not providing the next step.
Attracting your ideal client gets easier the more you do it. Spending time in the right places and using the right marketing plan can help.
How does a certified parenting coach hold the right mindset for the ideal clients they envision? Mindset: Focus on your client, not on you.
How You Think and Envision
When a new author writes a book, the author is filled with his or her personal story — it’s drama, it’s inspiration, and the need to have others learn from their experiences.
However, if the author wants to sell the book, he or she needs to know what the reader wants to read and ensure the book addresses that.
If a coach wants to sell services, the services or product must fulfill the client’s needs. The fulfillment is essential to demonstrate in your story, writing, advertising, and offerings. All of your marketing materials need to be client focused:
- About them — someone to listen to their story, not hear about yours
- About solving one of their issues — your book, story or brochure will tell how…
- About finding support — every word you write and every visual clue you use in a logo, color, design and copy reflects how you support them.
The New York Times best-read nonfiction books tend to be cookbooks, biographies of famous people, and how-to books on weight loss. If people are buying these books…
- Why are they doing so?
- What does a client want from a coach that is like a cookbook?
- A recipe, a formula, something that appeals to their appetites.
Remember who you are marketing to:
- A doer wants an achievement.
- A thinker wants the list of steps.
- The supporter who wants whatever is most practical, appealing and adaptable.
- The creative influencer wants to share the beauty with others and convince them of its benefits.
What does a coaching client want that is like a biography?
- The emotional connection to you.
- Small pieces of your life experience connect with their hearts and mind.
What does a coaching client crave?
- the answers
- the steps
- the hope
- the promise
- the guarantee
- the formula… …to their dilemma and solutions or strategies for the issues they deal with every day – the issues that overwhelm them or make them tired and edgy.
Successful coaches respond to the needs of their targeted clients just like an author who is writing a book for them. You answer their needs, provide the soul food they crave, and develop a heart connection. Then, you’ve got it! !
Why would a parent coach or a family coach take particular care in defining the type of person who would be their best customer or client?
1: Relationship research suggests that if we are relatively healthy in mindset and emotionality, we attract people, who are similar to us in Emotional patterns, Cultural preferences, Levels of empathy
2. Also, core temperaments influence whom we meet with and coach. Are you the personality type that can be authentic with all four temperaments? Can you work with the types of person who
- Make excuses
- Cancel appointments
- Want to talk about it, and not do much about it
- Becomes angry at you rather than the issue
3. Likewise, our values influence the decisions we make about our business and ideal clients.
This values of your ideal client affects everything you do from setting fees to determining your coaching programs, which will offer solutions to their problems and value to living an inspired life.
4. Spend your time on the most valuable task to make your business successful by defining your ideal client.
- Age group
- Family status
- Lifestyle goals
To make this list real, a clever trick of successful authors is to write a story. Authors write about their ideal reader, and you write about the client who is most compatible with you. You give her a name, a couple of kids, a husband who just doesn’t get it, and a load of student loans. You know quite a bit about her, you think.
If you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of temperament incompatibility.
Temperament Style Mismatch
The topic is rarely considered in the “ideal client” equation, and it’s arguably the most important part: core temperament style.
If you’re bossy, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. WHY?
- Natural exuberance may overwhelm the person.
- If a client needs to start with small steps, and you whiz to the finish line, you’ve left the client in the dust.
- Either he will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance.
Drive Determines Success
Check in with your client about their drive to success.
Adaptive Supporter type clients are slower to take the initiative, although they always meet their goal. An achiever may be internally motivated but could move too fast and fail to plan adequately for meeting his goals. Both clients can be frustrating to coach unless you understand the core temperaments and what motivates each person to succeed.
Review your current and past coaching clients, and you’ll identify the disposition patterns of those you attract. Review:
What characteristics did your most enjoyable client bring to the table?
What time frame do you expect a customer to meet their goals?
Which client behavioral patterns are those you do not want to deal with?
How do you handle your disappointment?
How do you celebrate your client’s successes?
Compare your new potential clients to this ideal profile, and you’ll never again sign on with a less-than-perfect client.
In copywriting, you know it is important to grab your reader’s attention. What better way to do that than with a good story? But the process doesn’t stop there. Good storytelling can not only get your prospect’s attention; it can move them, compel them and leave them ready to buy, but only if done right.
Your story has to support your end goal.
- What are you trying to sell?
- What is your story’s goal?
- Do you want the readers to buy a product, sign up for a service, or become a coaching client?
- Make sure that whatever the sales are, the story is relevant and illustrates how the purchase will benefit the reader.
You’ll only close the deal when there’s a natural progressing from the first headline to the final call to action. If the story doesn’t support the product, you’ll grab the readers’ attention and entertain them, but you’re not generating customers. Fcus on copywriting as if you were sharing concepts or suggestions like this
- What is the problem
- How easy is this solution?
- Which action is needed to learn or do the action?
- Why this is the best action?
- What your customer gains from this solution?
Your copywriting focuses the story in steps, like flowing from the bottom step, and up to the top, where they see the big picture or goal. Help readers follow you through the narrative. You don’t want to risk losing readers along the way.
- Write your copy, then do something else for a while.
- Come back and read it out aloud.
- Are you able to tell if it flows well and makes sense.
- Will the reader like what happened in the sequence of events?
At the same time, it’s important to keep the story to the point. It’s easy to go into “storytelling mode” and go on and on about a point. As you edit, pay attention to areas where you repeat yourself. Do you need three examples to illustrate one point? Pick the strongest one and ditch the other two
There’s a fine line between too much information and so little that you lose your reader along the way or force him to jump to conclusions. Editing your story will help you refine it, until it fits the purpose of the copy perfectly. Go through it line by line and ask yourself
Does this contributes to the overall storyline?
Does this move things forward?
Is the story too shallow, too much fluff and filler?
Throughout the writing and editing process keep your end goal front and center. By paying attention at all times to what you’re selling in the end, you’ll spin a tale that is sure to lead the reader in a straight line to the order button.