Can you see the one attribute critical for personal and professional success? What makes coaches so credible with clients and successful in business? Charisma, experience, and expertise are at the top of the list.
It's true. In every action your take in business or life, your mindset is the determining factor which influences your success. Your coaching mindset and plans require the same foundation, a fresh viewpoint about people, money, and solutions.
Here are examples of how a stressed or unconscious mindset could influence your decisions.
1. You think that helping everybody would be great for business. The solution would be to define your audience by temperament, income level, and initial problems you could solve. By defining a narrow path for your ideal client, you earn more and have more.
2. You set a sliding scale in good-hearted effort to turn away no one that you could help. While deserving and lovely, these clients are less than your ideal when it comes to their ability to pay. Can you meet your budget with a lower-end scale? Yes, possibly with a group program or class. Then, would this client enter into private coaching? Did they value your work and you?
Before you can realize your dreams of four-or-five-figure clients, you have internal work to upgrade. Perhaps these changes in the coaching mindset help you be open minded, focused, compassionate, playful or personal?
If you are a caring, heart-oriented supporter, your coaching strengths are:
- Being able to re-frame other's doubts,
Listening to one's story,
Modeling the best conversation for the positive parenting with your client's kids.
If you are a charismatic influencer, you inspire those who admire you because
- Your nature is gregarious
You enjoy people, and they appreciate your friendliness
You are an excellent example of creativity in action and brainstorming.
If you are an achiever-type coach, your coaching could challenge others
- To tackle the project they've ignored
To commit to the exercise routine they need
To manage finances better
To plan the product launch sooner than later
If you are the kind of coach who strategizes, your primary strength is solving people's problems This makes you an excellent consultant. In coaching, you can ask the right questions to help a client strategize:
- What is the result you want?
What is the first step you would take to get there?
Can you outline the process?
What resources will you need?
In coaching, you are often the cheerleader for your clients, and gratitude will be a quality that you want your clients to have.
In coaching, you expend energy being with your client. If you find yourself complaining or fatigued, what will you do to better care for you?
Growing Your Coaching Mindset Confidence
Here's something else top-end coaches have in common: confidence. They believe in what they do. They believe in their ability to help others achieve the same thing. They walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening. That is confidence!!
When you feel confident, you radiate confidence.
Just like how the person you're talking to on the phone can hear a smile in your voice, your potential clients can sense your mindset. If your mindset is not up to par with those you admire and mimic, you'll struggle to make the sale. Work on your attitude and confidence levels, and watch your income soar.
Many parents have told ACPI family coaches that understanding how their core temperaments clashed with their child's developing traits was a profound experience.
My Role Is...
The certified family coach or consultant is an upbeat example and influence in assisting families today. Coaching Families could include defining their values, creating a family crest, making communication maps, or establishing family meetings. Coaching families could include systematizing the routines that help family member enjoy each other more.
The coaches define:
- The roles they wish to offer families,
- How to design the family-coach agreement,
- Their personal brand, strengths, and their coaching tools,
- Discuss their ideas of how coaching with families looks and works
The skills for coaching families received through ACPI training include:
- Knowing personal core values
- Knowing core temperaments traits
- Demonstrating how you recognize core temperament patterns in your life.
- Demonstrating why this is a foundation for your coaching skills
- Demonstrating why this knowledge is beneficial in working with a family member or members, and how it empowers your ability to coach people.
- Determine family needs – time management? Financial planning? De-stress times? Prioritize values and family decisions.
- Coaching through discipline issues
Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I've heard this phrase often and always wondered at its veracity.
A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.
The mindset to hold for successful coaching clients is you have a large audience, and they are eagerly anticipating the help only you can provide.
Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.
Make it Easy for Them
When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information. You might be shocked at how often coaches (and others) miss
- The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
- The "buy" buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
- They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas: At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
- They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children's category, review this book chapter, buy this book. In my reviews of coach's sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads "Learn More." The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
- They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.
Court the Potential Coaching Clients
Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they'll remember you if you treat them well and have organized-easy-to-find content and giveaways.
Some ideas for helping the new coaching clients learn to trust you and your offerings are:
- Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
- E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes a new to you? Man sure the topic is one that your clients would want to read.
- Email courses - This is a safe bet for those who don't mind leaving their email address, because they can read what they are interested in as well as learn about you also.
- Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
- Facebook groups can serve as memberships also, and you have the option of making your presentations live on Facebook Live.
In every crowded niche, your personality is what sets you a part from every other coach out there. Don't be afraid to shine. Stand out brightly in your image, what you write and how you present your materials. That's how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.
- Share personal updates on social media so that potential customers can see the "real" you.
- Post photos of your life outside of business on Instagram and Facebook.
- Take a stand for what you believe in, whether or not it is controversial and unpopular.
- Be available to answer questions and stay on top of the most popular social media that you use.