Certified Consultant vs. Certified Coach

NEW: Why does ACPI now offer Certified Professional Consultant Training after a dozen years of providing only Professional Coach Certifications? 

The answer is to specify and encourage skills for the specific temperament types and blends of people dedicated to serving and helping others. The roles that each temperament type might look very different. 

For example, what each temperament type might offer is not so black and white, as much as, it depends on the preferences of the blended temperaments and motivation. For example, 

  • Thinkers have advice to give and problem-solving skills to offer in an organized fashion. 
  • Supporters often share emotional support and offer hands-on practical advice.
  • Creative Influencers remind us of the motivation to create and the allowance to unfold and manifest those innovations. 

The coaching model for self-growth maximizes a person’s performance by unlocking one’s potential through a series of questions, choices, and determining how results rate.

Rather than teaching, coaching is akin to guiding, checking in with questions and reviewing progress toward goals or outcomes on a set schedule. The coach has graduated from a course or training that signifies expertise in the coaching model. 

Consulting, on the other hand, involves giving advice. Also, the one giving advice is an astute expert in a particular field. A Professional Parenting Consultant, for example, demonstrates knowledge and solutions for advising in a specific area: for example; sleep, tantrums, school performance, adolescents, or babies.  

Getting babies to sleep, 
Managing a toddler’s tantrums
Helping a five-year-old learn to focus and complete a task. 
Helping a school-age child learn discipline through study skills, play skills, or focusing skills. 

A Certified Professional Parenting Coach might ask more questions about the situation: 

What is the bedtime routine?
What instructions, if any, does the parent give the child? 
How strictly is the child monitored, depending on the child’s age?
What schedule has the parent set for the child? 
What resistance or behavior does the child exhibit?
What role is more comfortable for you? 

The bottom line about training in coaching or consulting is best determined by idetifying your temperament and motivation

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1. Parent Coaching

Does Parent Coaching interest you as a profession or an extra source of income? This series about coaching parents provides all you need to know about what is involved in the real profession of coaching. You have a story to tell which defines your interest and happiness in helping people.

People pay coaches to help them reach their goals by encouraging, celebrating, and listening to them on a regularly scheduled basis.  Sessions might be for individuals or for groups.. A coach is an empowerment expert who challenges, stimulates, questions, and holds the client in positive regard. A coach takes the side of the clients and helps them set long and short-term goals, and holds them accountable to take necessary steps to achieve the goals from week to week. The coaching process enables people to lead more effective lives,  and to achieve what they want more quickly. Here is what two top coaches say about their field:

   "You have to have a plan and it has to be a plan that works.  You should not settle for the mediocre in life.  Coaching helps you set goals.  I collaborate with my clients.  I am on their side.  As a coach, I help and strategize with my clients so they can achieve their goals. [bctt tweet="Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best." …Annemarie Brown" username="parent_coach"]

"Coaching is about listening, empathizing, asking questions and sharing love. It is very personal, very individual and case-by-case. People can turn their problems around.  They can be whatever they want.  They can have whatever they want. Coaching is about that process.  You help them and it is an incredible job."    Peggy Alvarado

Coaching Started In Business

Coaching as a profession started in corporate businesses, but also takes its models from counseling and psychotherapy. Business managers have always been “coaches” in that they helped people clarify their goals and choose roles in the corporation that best suited their talents and strengths.  Many life coaches, if they do not come from a background in psychotherapy or counseling, originally worked in business.

   I worked in management for thirteen years in a Fortune 500 company. Human resource management is very similar to coaching.  I didn’t know I was coaching back then, but I was!  … Peggy Alvarado

Businesses paid the first coaches to guide new hires as they climbed the corporate ladder.  A coach could be internal, someone who works for the same business as the client; or external like someone who is hired by the business as an outside consultant.  These first coaches were called business mentors. A coach or mentor is an older person with a lot of experience in the same field of the beginner.  The coach guides the new hire to set career goals, interact with other people, and choose the right projects to advance themselves. In the 1980s, businesses started routinely to hire and pay for more outside coaches.

Today, a business coach at the top of his field can earn as much as $700 tp $1000 per hour, or well into six figures per year.  Some large corporations keep coaches on retainer, paying them so much a month to mentor a constant stream of new hires.  A new trend is to hire a coach for a specific job, such as “Improve morale in the accounting department within a three- month-time period.”

Because business coaches work with each person on a one-to-one basis and take into consideration each individual’s personality and style, they are very successful in helping people achieve goals and move up in their careers quickly. A coach expert listens within, has only the best interest of that particular client in mind. The relationship is confidential and trustworthy.

The coaching model was so successful on a business level that a demand arose for personal “life coaches” as well.  A life coach or personal coach is a person who helps a client set goals for his or her future, determine steps to reach each goal, and cheer the person as he or she moved toward his or her definition of success. The goals do not have to be about money or career, but can be goals like “To become closer to my husband,” “To make time for painting,” or simply “To have more fun.”

Unlike business coaches, a life coach for parents could work over the telephone instead of face-to-face in an office setting.

The average personal coach charges above $100 per hour, but the range of fees is from a low of $25 to a high of $300 or more. A personal coach at the top of the field can make in the range of six to seven figures per year range, but the vast majority of coaches earn about $40,000 to $80,000 annually, depending on their part-time or full-time focus in the coaching field.

Coaching Moved away From The Medical Model

In 1992, Thomas Leonard started the first training institute for coaches.  His “Coach University” trained people through teleconferences.  In the same year, Laura Whitworth founded The Coaches Training Institute in San Francisco, which provided training through weekend universities.  Whitworth’s association, the Personal and Professional Coaches Association, merged with Leonard’s International Coach Federation (ICF) in 1997. The ICF organization developed standards of ethics and practices for the profession.

Yet from the beginning of the coaching profession, there was a lot of overlap between psychotherapy and coaching.  For one thing, many people entering the new field of coaching had backgrounds as therapists or business. Yet in time, coaching has moved away from the medical model.

Isn’t it great that you don’t have to be a psychologist or a medical professional to be a parent coach? Let’s take a look at our parent coaching certifications and get going on the way to success:

Parent-Family Coaching Programs

Dr. Caron Goode

Dr. Caron Goode

Founder of the Academy for Coaching Parents

CHECK OUT THIS NEW ONLINE COACHING PROGRAM

FOR PARENTING AND FAMILIES

Coaching Whole-Parent and Whole Child

When coaching whole parent, child or family member, the best coaching model is the wholistic viewpoint: involving the physical, mental, emotional, intuitive, spiritual, and social intelligences affecting each person.

It can be of no benefit to simply examine one or two of these intelligences.  This would not give you a holistically complete and thorough view of the child and parent. Coaching whole parents and whole children is more beneficial when you look beyond the surface level of behavior and symptoms. What is truly influencing or causing the reaction or behavior?

  • Temperaments?
  • Emotional frustration?
  • Lack of Understanding?
  • Need or more information?
  • Need for more experience? 

For example, if a child gets an ear ache or undefined tummy ache, do you check in with the doctor? Are medications enough? Not likely. It would be in everyone’s best interest to look at what is going on with that child from a whole perspective. Determine what is going emotionally, mentally and/or socially. A child may also be having trouble with a peer at daycare or in school or maybe even with the teacher. Emotional and social problems can show up as physical symptoms.

ACPI Coach and parent Kristy Dixon explains why:

"In coaching whole parent and whole-child, the parent is guided to self-discovery of their internal and external influences. They envision  their parenting goal and feeling baby steps of success along the way. When looking at the whole child, the parent is better able to help rather than punish that child. For example ,if a child is having a fit. the parents  would allow that child time to release their anger, frustration, disappointment, whatever it may be that needs to be released rather than labeling that child as ADHD, Oppositional Defiant, challenging, or out of control. If looking at the whole child one may find that the true culprit of this fit may be the result of the child “using up all of his good” (self-control and restraint) at school, or again of too much sugar in the diet or reaction to a food allergy, or of not feeling heard by his or her parents. Children struggle to learn how to express their feelings and needs appropriately. It is our job to investigate the mystery of what is causing this type of behavior. Then help the child express  in a more effective and safer way. However, we cannot do that if we do not thoroughly look at all influencing factors in the child’s life."

See also Coaching Whole-Parent and Whole Child 2

 

Do You Love Group Coaching?

One-on-one personal coaching has been the holy grail of coaching for business, health, or personal goals. Yet, many people prefer a group coaching program. What is your preference? 

With one-on-one coaching, it’s just client and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. While the client sets the agenda, the coach distinguishes the quality of the connection...

  1. Going deeper into thoughts and feelings.
  2. Challenging beliefs or actions
  3. Asking questions to clarify aspects that affect every decision a client makes: values, intuition, inspirations, mindsets.

 

Group coaching

Group coaching, on the other hand, has more social dynamics, and you might just find your clients prefer the interactions..

This coaching model offers a sense of community that coaches cannot find often. With a group program, there’s likely to be a Facebook group or Forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.

Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program includes a community of heart-wise members who support and help. ,

The topic of pricing is another win for group coaching programs. While it might be fun to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash. A group program gives them many of the same benefits at a fraction of the cost.

Lastly, with a group program, you could be guaranteed a successful outcome—especially if the program has proven results and references.. Group coaching programs could offer straight coaching, a mini course in a skill the members need.  Naturally, participants must do the work, but the fact is, the model is reliable, and clients know that going in.

Are you thinking of creating a group program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.

  1. Members of the group learn that others have similar issues or the same problem. Certainly it feels less lonely.
  2. Supporters offer empathy to others, sharing camaraderie
  3. Group members widen the circle of friendships and ideas. You have opportunities or challenges to share and reveal yourself.
  4. The best ideas for action come from the sharing and brainstorming of group members.