How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Parent Coaching Skills for Transformation

What if your calling to support parents and children were your career? The value ACPI provides extends far beyond the monetary aspects of the parent coaching skills training and the profession. Being a parent coach is exciting and inspiring, but how exactly does it add value to you, the coach?

Being a Parenting Coach is one path to freedom of time and better-earning power if you are committed to success as a helping professional. This option strengthens your character and fulfills your motivation and moral and social values. Learning coaching skills and ethics offers rewarding experiences. Or, learning consultant planning sharpens your mind and lights the fire of curiosity again.

As Richard Branson states, you just have to say yes to a novel opportunity.

“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”
― Richard Branson

Learning parent coaching skills can be life-changing, and not just for the families with whom you interact, but also for yourself. You might feel that parent coaching is your calling, so you help others in your parenting and friendship circles. When your satisfaction grows, the calling pulls you even further into the possibility of working at home for yourself. Think of the possibilities!

[tweetshareinline tweet="The wonder of being pulled toward your journey is unparalleled. The idea of coaching stays in your mind and you mull it over." username="parent_coach"]

Learning Enhances Earning Power

A good teacher or mentor is a life-long learner. Learning adds value to

  • How you feel emotionally
  • What you do
  • How you respond to others
  • IHow you increase your confidence and personal esteem

Your temperament and values motivate you to seek opportunities to use your natural skills like listening. You are a helper like a coach, a counselor, a teacher, a nurturer. You look for new challenges like coaching that broaden your knowledge and expand your skill set. By temperament, you are often called to teach, share, support, negotiate, and help.

Bringing your natural temperament traits into a profession like coaching engages your heart, which any job must do. If your heart is not engaged, you lose interest. If you are not seeing progress and achievements in your sphere of life, then consider parent coaching.

 

The Sense of Giving Back

The most satisfying act for a nurturer is knowing you have contributed to society in an effective way. Even better is knowing that the changes you have made have a long-term effect. By helping families and parents to strengthen their bonds, you offer them better connection and communication skills which can become their best habits.

You are assisting parents in raising their children as emotionally healthy individuals with ethical and moral values. There can’t be anything more satisfying and rewarding than knowing you help influence three generations of parents and children. However, the coaching skills are very different from giving advice.

The Client-Coach Relationship

  • As a mentor and coach, you know your clients on a personal, intimate level. They will share their emotional struggles and problems with you.
  • You are wired to be an empathetic listener who can understand and feel what the client is experiencing.
  • This requires developing a strong emotional bond with the customers.
  • You learn to build a relationship to help your clients heal, grow, and refine their focus and actions. This is missing in self-help parenting books and resources. That is what gives coaches an edge.

Taking Multiple Roles as a Consultant, Coach, or Mentor

As a parent coach, you are not just a counselor; you are a mentor who listens, teaches, educates, supports and transforms. Parent coaching skills can be defined as a set of excellent listening, coaching, and counseling skills. It is a universal skill set that will help you throughout your professional and personal endeavors in every walk of life.

However, you need to acquire the skills set required to become a good parent coach and reap the real value of being a mentor. You can start now by enrolling in Academy for Coaching Parents.

Be a Certified Coach

Coaching Families

Many parents have told ACPI family coaches that understanding how their core temperaments clashed with their child's developing traits was a profound experience.

My Role Is...

The certified family coach or consultant is an upbeat example and influence in assisting families today. Coaching Families could include defining their values, creating a family crest, making communication maps, or establishing family meetings. Coaching families could include systematizing the routines that help family member enjoy each other more.

The coaches define:

  1. The roles they wish to offer families,
  2. How to design the family-coach agreement,
  3. Their personal brand, strengths, and their coaching tools,
  4. Discuss their ideas of how coaching with families looks and works

Coaching Skills

The skills for coaching families received through ACPI training include:

  • Knowing personal core values
  • Knowing core temperaments traits
  • Demonstrating how you recognize core temperament patterns in your life.
  • Demonstrating why this is a foundation for your coaching skills
  • Demonstrating why this knowledge is beneficial in working with a family member or members, and how it empowers your ability to coach people.
  • Determine family needs – time management? Financial planning? De-stress times? Prioritize values and family decisions.
  • Coaching through discipline issues

Certified Family Coach Information