What the Heck is Follow Up?
What’s the most important part of your business? Is it reputation? Well, the reputation your business has on the street, among prior customers and your competitors has great effect on your future business prospects. How people think and talk about you and your business can have a great effect on a future decision to purchase your products or services. So yes, the reputation your business has in the community is very important. What about sales? Are sales important to your business? Of course they are. Sales are the lifeblood of any business. It doesn’t matter whether that business produces a product, offers a service or both. Without sales, there are no profits and without profits there is no business. Every business must generate enough sales to offset expenses and costs and leave enough left over as a sufficient profit margin. If this doesn’t happen continues sales won’t matter because the business will no longer exist. So yes, the amount of sales a business generates is also very important. How about customer satisfaction? Is customer satisfaction important to your business? Again, that’s a no-brainer. Of course customer satisfaction is important to your business. Your current and former customers are your number one way to get recommendations that can lead to new customers and sales. They are also an excellent way to get repeat business from your existing customers. All these extra sales mean additional profits for your business. So yes, customer satisfaction is important to your business. So, as a business owner, how do you tie all of these critical factors together? The answer is follow up. What is follow up? Well, follow is the process where you, well, follow up. Look, the communications that you receive are the lifeblood of your business. If you deal with these communications in a timely manner then you are also positively dealing with issues that can affect your bottom line. As a business owner, people want to hear from you. After all, by opening up a business you intentionally made yourself a target of attention. Don’t shy away from this natural attention. That attention is what is going to make you money. So, how does curiosity and attention make you money when you’re running a business? Well, there’s no such thing as bad publicity. Whatever it takes to get your business’ name out there is worth the effort. One of the best ways of focusing attention on your business is through a well thought out follow up campaign. When people are interested in your business because you’ve taken the steps to engage them, then the end result is profit. Take the time to tell your audience an engaging story and you’ll reap the positive benefits in the future.