How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Key to Financially Successful Parent Coaches

Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?  

Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.

I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....

...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.

 

 

Certified Consultant vs. Certified Coach

NEW: Why does ACPI now offer Certified Professional Consultant Training after a dozen years of providing only Professional Coach Certifications? 

The answer is to specify and encourage skills for the specific temperament types and blends of people dedicated to serving and helping others. The roles that each temperament type might look very different. 

For example, what each temperament type might offer is not so black and white, as much as, it depends on the preferences of the blended temperaments and motivation. For example, 

  • Thinkers have advice to give and problem-solving skills to offer in an organized fashion. 
  • Supporters often share emotional support and offer hands-on practical advice.
  • Creative Influencers remind us of the motivation to create and the allowance to unfold and manifest those innovations. 

The coaching model for self-growth maximizes a person’s performance by unlocking one’s potential through a series of questions, choices, and determining how results rate.

Rather than teaching, coaching is akin to guiding, checking in with questions and reviewing progress toward goals or outcomes on a set schedule. The coach has graduated from a course or training that signifies expertise in the coaching model. 

Consulting, on the other hand, involves giving advice. Also, the one giving advice is an astute expert in a particular field. A Professional Parenting Consultant, for example, demonstrates knowledge and solutions for advising in a specific area: for example; sleep, tantrums, school performance, adolescents, or babies.  

Getting babies to sleep, 
Managing a toddler’s tantrums
Helping a five-year-old learn to focus and complete a task. 
Helping a school-age child learn discipline through study skills, play skills, or focusing skills. 

A Certified Professional Parenting Coach might ask more questions about the situation: 

What is the bedtime routine?
What instructions, if any, does the parent give the child? 
How strictly is the child monitored, depending on the child’s age?
What schedule has the parent set for the child? 
What resistance or behavior does the child exhibit?
What role is more comfortable for you? 

The bottom line about training in coaching or consulting is best determined by idetifying your temperament and motivation

.

Let’s Start With Defining Your Success

How do you define SUCCESS?  One defnition is success is achieving your financial goals through your online coachinfg or consulting business.

Not a Destination

The problem is, success isn’t a destination. Success is a journey with stops along the way.  Being successful is moving toward your goals, this the way to achieve it is to be constantly moving forward with the goals in the distance.  Your happiness isn’t dependent upon actually reaching that goal, however.  Your success is based on the sense of accomplishment you derived from having closed the distance and achieved that goal.

The bottom line is that your definition of success is on the path to get the things that you want, one at a time, and to continue to improve yourself and to inspire yourself to reach the next level.

That brings us to the framework for those goals that you want to achieve – your habits for success. The practices that you cultivate will result in the success you desire. Habits for success are clearly defined, well thought out and designed to take you to the goals that you have set for yourself. To understand what a pattern for success is, set some goals first. But for demonstration purposes, here are three different examples because it can be difficult to know how to identify the successful habit.

The reason that people have problems becoming successful is that they have not figured out exactly what it means to be a success!  Defining it for yourself is the first step in achieving it. AT ACPI, we have varied goals for reaching our audience as well as monthly financial goals to tell us we are on target.

Defining Success

The problem is...success isn’t really a destination. Success is a journey with stops along the way. Those stops are the destinations where you want to arrive, but there is no final destination.  Being successful and happy is moving toward your goals, and the only way to achieve it is to be constantly moving forward.

You are going to want more, and that’s okay. You set another goal – a higher purpose – of being able to attend charity dinners where the price of a plate is over $1000 for example. Your happiness isn’t dependent upon the actual goal achievement. It is based upon your hard work and your sense of accomplishment derived from having achieved that goal

The bottom line is that your definition of success is never a specific destination. Preferably, your destiny is being on the path to get the things that you want and continue to improve yourself and inspire yourself to reach more and more goals.

That brings us to the framework for those goals that you want to achieve – your habits for success. The practices that you will be teaching yourself result in the success you desire. Habits for success are clearly defined, well thought out and designed to take you to the goals that you have set for yourself. To understand what a pattern for success is complete, you set some goals first.

Five Lessons from Warren Buffet

You might be wondering what super-investor Warren Buffett can teach you about life. You might be thinking that he knows a lot about money, but that has little to do with being an expert on life. You might be surprised. Warren is famous for his simple lifestyle and love of his work. Let these lessons in life be a guide for contentment in your own life:

1. Focus on what you love. Warren has a beautiful, modest home, and drives a $40,000 car. He could own the most expensive house and vehicles in the world, but he doesn’t. He drinks Coke, buys what he likes, and enjoys a relatively simple life.

Enjoy your life and the things you have. Avoid being concerned about what everyone else has or about what you could have. It’s more satisfying to own one perfect painting than to own ten that don’t thrill you. Seek out the things you love and avoid wasting your time on the rest.

2. Quality is more important than quantity. You only need to make a few right decisions to be incredibly successful. Warren Buffett has hundreds of billions of dollars to invest for himself and others, yet he frequently only owns 20 or so stocks. Be picky. Be happy with a smaller quantity.

Warren has a very famous line that states, “Your financial wealth would be much greater if you could only make 20 investments in your lifetime. You would make sure they were great if you had only 20 chances.”

3. Do what you love.  Warren has said that the essential part of success and contentment is doing what you love every day. That’s why he’s never stopped investing and making money. If you’re spending your time doing what you love, you continue doing the same thing regardless of how much money you have.

You might not enjoy the career you have right now. But are you doing anything to change that? Do you have a plan? Imagine how much more content you would be if you enjoyed going into work each day.

4. Mind your own business. You needn’t be concerned with what the competition is doing. Avoid being influenced by everyone else. If you do what everyone else is doing, you’ll simply be average. Avoid comparing yourself to everyone else. Follow your intuition. Most of us are overly concerned with others. We’re worried about how we compare. We’re concerned about their opinions of us. They’re probably thinking the same things. Get yourself out of that loop and do your job.

5. Stick to your talents. Warren is famous for shunning high-tech investments, even when they were practically a sure thing. He has stated that he doesn’t understand them well enough to invest in them. Stay in your areas of strength. You don’t need to do everything. Focus on what you know well.

We usually enjoy doing the things that showcase our strengths. That’s human nature. It also makes life easier. Work on your weaknesses, but leverage your strengths.

You might be thinking, “Yeah, anyone could be content with $50 billion.” But that’s not true. Studies have shown that happiness and income correlate to $75,000. Above that income level, happiness does not increase.

Super wealthy people became wealthy mainly because they were comfortable living a particular way and kept moving forward to those goals or achievements they had scheduled into life. You can be just as content, even if you never amass a mega-fortune. Aim to increase the amount of contentment in your life. It might not be an issue of money, possessions, or the other things that most people think to lead to happiness.

 

 

Positively Influence People by Finding Out What They Need

To help clients, the consultants and the coaches can offer ways to help people control their thoughts or habits and become happier people. Determine what they need and fulfill those needs where possible.

What certified professional coaches do for their clients falls along the line of helping to determine the goals and committing to their achievement. The coach’s role is also to help the client be accountable.

On the other hand, certified professional consultants help their clients by giving advice, and also could fill in the coaching role. There are two ways to approach a client’s fulfillment.

The first, behavior modification, allows you to change a person’s undesirable behaviors using positive reinforcement.

The second method of influencing is reality modification, and we’ll concentrate most of our attention on this. This influencing technique is successful because of the way that you present your request. You know what people need.

There are three primary goals people subconsciously seek:

  • Symbolic rewards
  • Material gains
  • Security

Symbolic Rewards

We all need symbolic rewards, such as recognition and praise. Everybody wants to feel valuable or unique. The act of praising and recognizing another is a strong motivator. Always reward good deeds with praise, and give positive, constructive criticism where change is needed. If you are patient, in time you will see the results of your work with your client.

Material Rewards

Material rewards mean a lot to people, whether they realize it or not. In any capitalist society, some people view one’s material gain as a symbol of high value. Since money produces material gain, it is a strong motivator, and it can have a strong influence on others.

Security

Everyone needs security and stability. Security is attained when people feel they belong and are needed by others. People want security in their jobs, friends, and families. There are many ways to increase other people’s feelings of security:

  1. Clearly define for others what you have to offer and what you expect from them in return. Tell them why the relationship you have with them is the way it is.
  2. Make people feel that they are needed and belong in the relationship with you. Show a need for their presence.
  3. Let others know what their efforts are accomplishing and how they are affecting you. Show them that their efforts are appreciated.
  4. Make sure that parties in the relationship are compatible.
  5. Emphasize comfort. Make sure people are comfortable in their relationships with you.