Steps to Business Planning for Ultimate Success

Do you need to start business planning or take a second look at the steps to success? As a supportive coach or helping professional in business, planning your success requires a clear action plan.

Reasons and Mindset for Thorough Planning

  1. You will hold yourself accountable, which is the flourishing mindset.
  2. You will define the steps to the destination.
  3. You will complete each step or goal and track your progress so you reinforce your enthusiasm and get the resources you need.

 

Determine Goals Through Visualization

Where will you begin? Start at the result as opposed to the first planning stage. Close your eyes and imagine where you want your business to be in five years? You are assuming that the business is wildly successful and you have the income you desire and more.Then, answer the following questions to fill in the content of your business plan. 

  • How many and what kind of income streams have you developed?
  • How much income did the business achieve the first year? The third year? The fifth-year?
  • To how many clients have you sold products, services, or training? What is the overall sum of products or services sold?
  • What kind of training(s) have you designed? How many courses do you offer? How have you priced these?
  • How do you personally interact, coach or advise your customers? How much time does that take in one given week of your schedule?

This phase is complete when you have defined what you want to achieve and how it will be done. You have established the basics. Next, determine what products or services to set up to be ready to market your website or product.

For example, if you are creating an ebook, what are the steps to its creation, writing proofreading, and setting up for sales?

  1. Define topic.
  2. Establish the context of the topic.
  3. Research content and create an outline of the ebook.
  4. Complete the writing and formatting.
  5. Find and insert images or types of graphics

The ebook is a good example of your steps to complete any product or service. You follow these steps once you establish any new product and its timeline for completion. Set aside a section of time each day or week and make sure you complete your tasks. If this means setting up a blog on Monday and then writing an article per day the rest of the week, then commit to getting that done.

 

Implement Your First Marketing Campaign

If you have your site or product set up and ready to promote, the next step is marketing. Get the word out about your great offer. Even if you don’t think your product or site is perfect, don’t worry about it. You’ll probably be tweaking and editing it over time anyway.

Just as you would with a product, plan each step you will follow to instigate your marketing campaign. Be specific about the tasks, responsibilities, and deadlines. For example, if you want to promote your info product, you might need to

  1. Create a free offer,
  2. Connect with joint venture partners,
  3. Write or purchase your sales page copy,
  4. Get the word out in relevant forums,
  5. Follow through on any  tasks that are crucial to the marketing strategy

Don’t forget to also put your measures in place. Hopefully, you identified how you’ll measure your campaign’s success when you created your marketing plan. If not, figure them out now and keep track on a regular basis so you can tweak your tactics as needed.

For example, if you have more than one giveaway to offer to get people on an email list, check the sign-ups and conversion rates on each one on a daily basis. If one is converting higher than the other, try to figure out why. Then rinse and repeat.

Additional Marketing Strategies

When do you know it’s time to add more marketing strategies to the mix? The marketing is based on the results you are already achieving, along with your timeline and budget constraints. If you are already having great success with one strategy, such as joint ventures,  stick with that. If you have extra time on your hands, then go right ahead and start implementing another promotional effort in your arsenal.

At this point in your planning, You should have identified about three strategies when you created your marketing plan. One strategy could include a free giveaway for which people sign up and are added to your email list? Another strategy could be a series of emails that you send to your subscribers about an informative blog article like this one. A third strategy could include other offers like listening to a podcast, selecting clients to interview, or promoting through Facebook ads.

The broader the mix of marketing strategies you have, the more complicated your business will become. Make sure you map out each of your strategies step-by-step to keep track of them. If feasible, outsource as much as possible. If you want to keep your business simple, you’ll have to focus on whichever strategy produces the best results. Leave the rest for marketers who don’t mind a little extra complication in their lives.

You can guarantee the success of your business and marketing plans by putting in place and following detailed action plans. This is where many people fail. They don't get success immediately and decide to try something else. Stick with your plan, reap the rewards, rinse and repeat for ultimate success.

1. Storytelling for Business

Stories work in marketing, and especially in coaching. Each parent you coach has their personal story and their parent story. You will find the different story themes in commercials and in the way brands present themselves. Storytelling is especially helpful in parent coaching and family coaching. Each person has their story, their version of how they happened.

Sharing and telling stories work well for online marketers.

The hardest part of telling a story is figuring out what to say. It's not easy to come up with a good storyline when you're staring at a blank screen. The solution is to stick with one of the tried and true basic story plots and tweak from there. Here are three of the most popular ones.

1. Good Vs. Evil

1. Let's start with the big good vs. evil theme. Most fairy tales use this storyline as do fiction books like Harry Potter series. You'll also see in television programs that the story line follows a pattern.

You accept a challenge
You face adversity In coaching, the adversary may be a quality in a client to name and tame, or perhaps you have had a personal problem with procrastination that you want to reprogram for better business success.

2. A second pattern is a transformation. Similar to the previous, this plot features an inner change, instead of changing the outer form. You may find this theme often in your clients. You may have your personal transformation story.

Here is an example of my conversion story:

I had waited too long to seek treatment for a growing, painful condition with my right ovary. I thought I could handle it, but I had no clear understanding of the problem. My new, young, inexperienced gynecologist explained to me that the ovary had turned in on itself and was necrotic, in short, dead. She scheduled my surgery immediately with her professor, also a surgeon.

After surgery, I died in the clinical sense. I had closed my eyes and instantly opened my eyes in brilliant white light in which I floated. I was delighted to be there, experiencing the transition with consciousness. The experience made evident that I was to "take on a new task," explained the voice. The result was my formulation of the Academy for Coaching Parents International which took about three years to get off the ground.

2. The Reluctant Hero Returns

This storyline should sound familiar too. The boy leaves home, builds his fortune while he's away, or learns something important. Then the hero comes back to share the discovered wealth or knowledge. Along the way, he might just save the day. Does that sound like a Western or romantic comedy you've seen lately?

With this storyline, you can share your personal story of how you discovered your chosen niche. Maybe you're the gluten-free expert because your child was diagnosed with Celiac Disease, and you and your family had to find a way to live with it.

3. Rags To Riches

This storyline also shouldn't come as a surprise. You've seen it in a million forms from Cinderella to Shark Tank. The idea is to share how you went from nothing to where you're at today. It's the quintessential American story.

This storyline works well when you're sharing how you've made your money online. If you're marketing to marketers or business to business, this is the storyline you'll use more than any other. The story line is not limited to the "making money'" market. Tweak the same storyline and share:
1. how you found more time in your day,
2. how you organize your office or your writing,
3. how you found your faith, your courage, or your self-esteem.

Any journey of growth could become a "rags to riches storyline.

What is your story? Which category for storytelling best suits you? Please answer in the comments below so I can learn what stories you would like to read.