5. Help Your Customer Stories Be Told

This article focuses on customer stories. Let your customers do the storytelling for you at least some of the time.

Look at customer stories as a way to get powerful marketing materials. Your customers' stories and testimonials can be the most powerful tools in your marketing toolbox.

Start with compelling stories your clients already share with you - their testimonials. Share your customer's testimonials anywhere on your site.

  • Work them into your sales pages.
  • Set up a dedicated page for testimonials.
  • Add a testimonials at the bottom of your email.
  • Sharing customer stories on social media is another powerful strategy.

If you have a decent client base and your product is good, you'll likely see more and more testimonials as you start to use them. Current customers read them and decide whether to share a story of their own.

Pay attention to the emails you receive. If your readers are anything like mine, they'll write in explaining their situation and ask if the product or service is right for them. Use questions in your frequently asked questions emails and web page. Even if the situations aren't 100% the same, your target audience will be in similar situations and have the same issues.

Encourage your customers to talk about how they feel about what you have to offer.

  • Has the information been helpful?
  • Has that course on writing and publishing Kindle books inspired them to launch a series of how-to books?
  • Showcase how clients can use your products and services. They are some of the best stories you can share.
  • Share stories or articles that offer personal social proof.

Don't be afraid to ask your customers to share their stories. Is one successful client willing to share their success on your blog?  . As you start to publish some of these customer stories, share them with your customer base and ask if anyone else would like to share. Eventually, you'll have a nice little collection of stories submitted by your clients who will not only help you market your products and services, but also show that you're the genuine person that's making a difference in other people's lives.