Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.
Put Your Sales on Autopilot With this Follow-Up Sequence Summary
Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.
Fulfilling Your Promises – Send them the content and offers that your squeeze page promised.
Keep Your Messages Relevant – Everything you send your list subscribers should be relevant to your initial offer.
Content vs. Promotions – For the most part, offer helpful content with occasional promotions thrown in.
Listen to Your List – Listen to your subscribers in order to discover what kind of content and offers they want.
Further Freebies – Keep sending your subscribers free offers periodically.
How Much Is Too Much? – Monitor email marketing stats to determine the optimal broadcast frequency.
You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.
Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.
Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.
Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.
Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.
Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).
Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.
This kind of hand’s off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system for other offers you make as you build your business.
Several applications or tools help you build your sales funnel. Are you ready? Here are some of the most popular options when it comes to putting together both free and paid funnels.
Top Tools for Building Sales Funnels
Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel. It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.
Instabuilder–-Similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your funnels. It includes several pipeline templates and a drag-and-drop page builder for the look you want and making it easy.
AWeber—Probably the most friendly email manager on the market today, AWeber is the choice for many small business owners, not only because it’s simple to use, but because it’s also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting emails, so you can send emails exactly when—and to whom—you want.
AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation tools.
PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.
Ontraport–-Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful, fully-integrated funnels for your sales process. The benefit here is that you have a complete email system to sync with your shopping cart.
Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s high-priced, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.
You have options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:
- A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.
2. A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1- Shopping Cart, Woo Commerce, and aMember.
I recommend you start small. Build the funnel framework using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.
Managing the technology of a successful online biz for marketing, social media, and digital products confounds coaches. You might want to know:
- How an autoresponder connects to your website.
- Where do you send buyers to a “thank-you-purchase page.?”
- Which credit card processor should you use?
- Is Paypal enough? Do you need Stripe?
[tweetshareinline tweet=”Every business owner asks these questions because the online biz model is specific and follows a structure.” username=”parent_Coach”]
Your website is your home base online, where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages. People who read your blog could be potential clients who found answers to their issues.
It is not complicated, although it appears so. Here is what you need:
1. WordPress for a website or an online store. A virtual assistant could get your site established. You could start running a business in a day.
2. Email Manager is the next step to start building your mailing list. You’ll need an autoresponder that serves the function exactly as named–an autoresponder service such as
3. To use your autoresponder, you’ll create a series of follow-up emails that automatically get sent. You set the schedule for sending them out.
The autoresponders refer to and are part of your product funnel. Autoresponders are designed to promote your services like group coaching or your product like an Ebook or a checklist.
4. For the free downloaded ebook or list, you create an Opt-in Offer. Then place a form on your website to collect email addresses of everyone who wants your service or product.
Shopping Cart or Payment Processor
5. How will a customer pay you for your product or coaching services? The most convenient, and simple way to sell a product is through Paypal and your website. You will need a PayPal account set up in the business name or your name. Another payment option is Stripe.
Explore the Paypal payment plugins for your online biz web site. The way to set up PayPal payments on a website page is to…
- Create a PayPal button that generates a code.
- Then paste the code into a sales page. Paypal will notify you when a sale occurs, and you should be prepared to follow up each sale with a series of email autoresponders. Again this is automated through your Email program or your shopping cart solution.
I highly recommend an automated system because it is a massive time saver. Consider purchasing a shopping cart. These can be self-hosted or as a monthly service.
- The shopping cart will
- Take care of delivering the product.
- Adding the purchaser to the appropriate mailing list, And send follow up emails.
You can even choose a cart that tracks affiliate sales if you’d like to entice others to promote your online biz products and services.