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The Entrance to Your Sales Funnel is A Squeeze Page
Let's start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names:
- Squeeze page
- Capture page
- Lead capture page
- Opt-in page
Each of these pages serve a similar purpose. To simplify the functions of the squeeze page, its only purpose is to get website visitors to give you their name and email address. Through their desire to subscribe and through a double option process (email confirmation), you have received permission to market to them in return for a free gift.
The best squeeze pages are simple in format, but can be more active in content that converts a website visitor into an email registrants. Selling Your Freebie
Your squeeze page needs to 'sell' the freebie to visitors as if it were a paid product. Doing so demonstrates not only the value to the client, but also the emotional fanfare that you create around the topic.
The squeeze page should describe your free offer’s features and how these benefit your customers.
Social proof consists of comments, reviews and testimonials from others that have tried your product. See the following best squeeze pages example here: https://my.leadpages.net/marketplace/template/6113569959575552/preview/
Audio and video clips spice up a squeeze page and help to sell your free giveaway.
The call to action urges them to take action and sign up now. A call to action creates a sense of scarcity or "losing out" on a great deal. This could be a warning of "only 2 widgets available" or "Price increases to $__ in 3 days." Potential customers need a reason to buy or subscribe immediately. Without a strong, emotional call to action, potential customers will move on to another site. All buying decisions are emotional, and you need to have them sign up when they are interested and emotionally ready to do so.
The best squeeze pages are simple and clean. There's only one thing for the visitor to do on the site – sign up.
Your squeeze page should make bold claims about your offer but your offer needs to deliver.
For parenting and family coaches, building a sales funnel offers a method for planning your monthly income, especially if your income bounces from high to low. The erratic approach can drive you nuts. Welcome to the series on funnels - sales, product, or client.
What Is A Funnel?
For an online business owner, sales occur after a series of steps, which is the funnel. A sales funnel is a fundamental marketing tool. However, many new and experienced entrepreneurs have no clear understanding of what a funnel is or how it works. Read on...you'll see how necessary a sales funnel is for a stable income and business growth.Imagine: You want a client to purchase a parenting book - that is the end goal. You start by inviting the site visitor to read any content on the blog, or a landing page on your web site associated with the book topic. The funnel refers to the how you lead a customer through the buying process.
- The basic sales funnel starts with free content. This typically begins with blog posts, videos, or social media content from Facebook or Instagram, and other information readers can access at no cost. This is the “top” of your funnel.
- Next, you’ll have an attractive offer that requires a very small exchange: trust me with your email, and you receive this offer. You’ve seen this type of offer all over the internet, and likely signed up for some. The offer might the free ebook or guide, video series, checklist, class, workbook, or other valuable content.
Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
How Your Funnel Works
- If you imagine a funnel, you can see that free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
- Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.
Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.
Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.
Life Coaches and ACPI Certified Parenting Coaches deal often with two primary issues: time and energy. The classic secret to time management is to show the client how to manage their personal organization and not time. Whereas, energy relates to Full-Wave-breathing, exercise, and movement.
Just as electrical equipment functions best when receiving a solid surge of electricity, so do you. In your case, the power you need is energy, which gives you stamina for the day and the ability to kick into high gear when necessary to deal with a problem.
It’s not that you have to be perky all day or load up on four shot espresso coffees to get focused. But you do need to know your own energy flow. When you understand how your personal energy patterns ebb and flow, you can use that knowledge to support your time management strategy.
Are you a night person, who works late but starts slow in the mornings? Then you are an owl.
Are you an early bird who can get up before dawn, exercise, arrive early at your desk to get organized for the day? Then you are a lark!
Or are you a mid-day entrepreneur who starts slow, picks up speed then tapers off in the late afternoon? The you are
These patterns relate to your natural energy flow also called bio-rhythms. Some people chart these monthly and literally use them to make their schedule, work or travel commitments.
Or, you can observe yourself and note which hours are your prime working hours, the times when you can be highly productive with the least effort or tiredness. Just make a simple chart of the day either on graph paper or on a spreadsheet based graph. List your waking hours on the bottom and a high, medium, low rating along the side.
Then Make an “X” for your energy level at each hour of the day. As you connect the dots, you’ll notice a pattern of energy highs and lows. Do this for several days and see how consistent the pattern is.
Knowing your prime working hours (early bird, midday, evening) is extremely helpful in how you schedule the complicated tasks in your workday. If you have a choice in scheduling the time to make a presentation at a conference and you are a midday person, ask for a time between 11 am to 3 pm.
Don’t say yes to the 8am presentation time. You will wake up sluggish and not be sharp even though you know the material. The same is true for dividing tasks. With a large project, divide the elements so that you plan to work on the creative writing or material calculations during the prime energy time of your workday.
Your mind will be more alert and you will have the energy to focus on complicated work. During your off-peak energy times, gather related materials or do some aspect of the project that is less detailed and does not require a high level of creative energy or decision-making.
After using this approach for a few weeks, you’ll see what happened on those days when your time management plan seemed to derail even though you were motivated to do the work.
You simply scheduled the wrong task for your lower energy times and so your output was less than anticipated. As with electrical power, peak periods are more expensive. Peak periods in your workday are more valuable, so allocate them wisely and use that high-energy surge to get the work done faster and better.
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As a Nurturer, you might feel like you always have to be in the present moment. As a life coach or entrepreneur, your instinct alerts you to others' needs. These three coaching qualities are for you...that you will be balanced, get stuff done, and have a good time.
One common trait of successful entrepreneurs is that they are masters of self-discipline. In the beginning, the motivated entrepreneur puts in the hours as well as the work to turn the business into a successful venture. The early stages are full of intrigue, which fosters further envisioning, planning and promoting outcomes. A high level of self-discipline helps you stick with a course of action through good and bad times. When the glamor fades, you won't enter a state of self-denial. You will know within your heart that you can achieve a much bigger reward, especially when it comes to finances.
What gets any coach entrepreneur through the day? A high level of confidence gives you that edge to finish the job irrespective of the state of the business.Significant challenges bring the best personal rewards to you. You stuck with it. You said yes to the part that gets discouraged. You have the compassion to know when to take a break from your intense focus. Your confidence as a coach entrepreneur lets you see opportunity where another business-person only stares failure in the face.
Business landscapes constantly change. Can you go with the flow? Would you want to be left behind? You don't always see what's ahead: a website crashes. You get sick. You overspend. You don't spend enough for leads or advertisement. These are the new waters that an entrepreneur navigates. Adaptability and intuition help you to cope and respond quickly in any situation. Being adaptable helps navigation.
Does the title Certified Parent Coach show up in your mind? Do you play the role of mentoring families in your head? Here is why you do, and it is good news.
People go into entrepreneurship for the freedom of managing their own time and resources. It is a good reason, but they need to plan their entrepreneurial journey.
3. Envisioning: To see in your mind the steps to business success are clues that depict two facts:
You can manifest the vision.
The steps will make themselves known to you. Your job is to watch for the positive (or negative) clues.
I see this quite often when professionals call ACPI about being a parenting coach. They think about it, and suddenly see the term online, and click through to the site. They have a dream about it. They've expressed interest in parent coaching and then meet a parent coach. You can call it synchronous, but I call it manifesting one's intention.
Th result is a clear vision of the plan or objectives of the business.
Planning gives the entrepreneur the ability of foresight enabling allocation of resources for any outcomes.
4. Being Determined
After the creation of the action plan, entrepreneurs decide to commit and maintain a high level of determination to attain success. Believe it or not, the determining and planning keep you interested and motivated enough to commit for the long term.
Sustaining is an extension of determination.
Business involves a commitment to the workload. Will you accept that the buck stops there with you? This challenge is enough to discourage an entrepreneur.
Before you embark on the journey, you must be fully determined to see the business through, and this will prop you up even when the pressure of the market mounts.
Learn from failures
Envision and plan for strong profits.
You have to start over again if a failure should happen. Claim the tenacity of building a better business
5. Be Passionate
Passion is the fuel that drives commitment and determination necessary to succeed on the entrepreneurial journey. As an entrepreneur, you have to appreciate what you do, and it starts with knowing why you went into the business.
Passion based on your business’s particular mission is an intrinsic drive that carries you through the long days and the long nights that consume your energy for life. Without passion, you will quickly cave into the stress, and the pressure and your entrepreneurial journey will be a short lived one. Passion provides the entrepreneur with an internal reward that sustains them between paydays.