What Is One-Time-Offer and How Does It Work?
A sales offer is made one time, and it expires as soon as the visitor leaves the website. While every squeeze page system is designed to grab an email address, your squeeze-page system could include a One-Time-Offer or OTO. They could appear on the Confirmation page or the Thank-You Page. The sales funnel or process goes like this:
- You sign up for the free ebook or video
- Then you're redirected to a thank you page which also has a one-time-offer.
- You will only see it once and the presentation looks like a great deal.
- Some marketers suggest that a sales offer is how you tell a new subscriber that you will sell them something from time to time.
Marketers could also provide several free bonuses to go along with the OTO. The only purpose for this page in your system is to add extra income to your original offer, which is proven to be successful. Once you receive the subscription or sale, your squeeze-page-system should re-route them to a thank you page, giving you an opportunity for an up sell. Since they have already followed your call to action by either subscribing or buying your product, you can add a few related graphics advertising your affiliate products or with links to your own products. Some include another OTO on this page, but that is your decision.
Why These Offers Work - They introduce urgency and scarcity.
The Mechanics of a One-Time Offer - Your offer can be used to convert prospects to customers immediately. This is a good way to further qualify them as serious buyers.
The Exit Pop-up - A window that pops up as a site visitor starts to leave the site, and it often gives another one-time-offer.
One-time-offers (OTOs) are good not only for opt-in pages but also for email messages.
Conclusion - The point of a one-time-offer isn't always to turn a profit. They can help you build a trusting relationship and qualify prospects.
Does the title Certified Parent Coach show up in your mind? Do you play the role of mentoring families in your head? Here is why you do, and it is good news.
People go into entrepreneurship for the freedom of managing their own time and resources. It is a good reason, but they need to plan their entrepreneurial journey.
3. Envisioning: To see in your mind the steps to business success are clues that depict two facts:
You can manifest the vision.
The steps will make themselves known to you. Your job is to watch for the positive (or negative) clues.
I see this quite often when professionals call ACPI about being a parenting coach. They think about it, and suddenly see the term online, and click through to the site. They have a dream about it. They've expressed interest in parent coaching and then meet a parent coach. You can call it synchronous, but I call it manifesting one's intention.
Th result is a clear vision of the plan or objectives of the business.
Planning gives the entrepreneur the ability of foresight enabling allocation of resources for any outcomes.
4. Being Determined
After the creation of the action plan, entrepreneurs decide to commit and maintain a high level of determination to attain success. Believe it or not, the determining and planning keep you interested and motivated enough to commit for the long term.
Sustaining is an extension of determination.
Business involves a commitment to the workload. Will you accept that the buck stops there with you? This challenge is enough to discourage an entrepreneur.
Before you embark on the journey, you must be fully determined to see the business through, and this will prop you up even when the pressure of the market mounts.
Learn from failures
Envision and plan for strong profits.
You have to start over again if a failure should happen. Claim the tenacity of building a better business
5. Be Passionate
Passion is the fuel that drives commitment and determination necessary to succeed on the entrepreneurial journey. As an entrepreneur, you have to appreciate what you do, and it starts with knowing why you went into the business.
Passion based on your business’s particular mission is an intrinsic drive that carries you through the long days and the long nights that consume your energy for life. Without passion, you will quickly cave into the stress, and the pressure and your entrepreneurial journey will be a short lived one. Passion provides the entrepreneur with an internal reward that sustains them between paydays.
Entrepreneurship is my journal that several coaches suggested I write, not only for myself, but for them. "The lessons of heart wisdom are for everyone," they said. So, here goes.... if you like the lessons or find them helpful, please comment and let me know.
When a web site or a relationship fall apart, do you listen to the Pragmatic Voice, or the Challenger Voice
My friends and I felt good and celebrated surviving the emotional, chaotic energies of 2012. Boy, we should have waited until 2013 to celebrate. Because 15 days into the new year, when the web sites disappeared like an earthquake swallowing a home, my heart broke.
The easiest solution was to turn my back on the whole entrepreneurship mess, walk away, and figure out another way to earn a living. And I had to do it quickly. But that was too easy, and I am a neat person and can't leave a mess behind me. I would always wonder What if?
When the What if? questions start rolling through the mind, they take the form of a personal voice I call The Challenger: "But what if you DID start over? What if you had new ideas for entrepreneurship? How fast could you make it happen with the right support?" The Challenger was trying to inspire me again.
"Not a problem," said Pragmatic Voice: "When we have new ideas, we will use them, When a tech support person shows up who will work for free, I'll interview them." Ah, voice number 2 is so obviously pragmatic, and kind of kills the joy of being creative and entrepreneurial.
"That's okay," Pragmatic said, "You can think this second voice of yours is a killjoy. But one day you will thank me because this whole web of creativity you opened never stops flowing, and you focus it well when you do focus it, but .... you now need to listen to my common sense, pragmatism for new entrepreneurship ideas?"
I hate it when I lecture myself, but I accepted all of the inner wisdom voices a long time ago, because if I didn't, the inner wisdom nags until I pay attention.
If all in my outer world of entrepreneurship is a reflection of my inner world, then I need a safe place, and to feel safe. I don't like to make important life decisions from a place of fear. Like the Bengal cat who hangs out for a while, I do things on my time, my intuitive time. Like many sensitive people, the internal timing does manifest when the foundations are right. Sometimes, my creative downloads may take a year to manifest.
[ctt template="5" link="e4349" via="yes" ]"And what happens when you push a project, creating when the heart and gut are saying don't, no, not yet." @parent_coach[/ctt]
Yes, pragmatic voice is right. When I exert my entrepreneurial will into my world, and I am not aligned with the heart feeling about the project, something does go wrong, When I do not listen to the gut level intuition, the organ for assimilating life, walking my talk, something goes wrong. I did that in 2012, thinking my entrepreneurship foundations were solid, running into snags, facing personality issues with my team members, and I stayed the course.
if only you has listened to me, heard me. Like a baby who stops crying when her needs are met, my heart stopped trying to get me to feel out the situation. Instead, I pushed so hard, that my heart energy cracked wide open, vulnerable tears flowed. Surprisingly the tears were of relief. The tears meant that crazy cycle of over-extending self in time, energy and focus was over. 2017 is the year to take one step at a time, insuring that I feel great about each step on the new path of entrepreneurship.
Do you listen to your heart feelings and voice?
When you listen, do you take action or turn away?
Do you hear the Challenger?
Or do you hear the Pragmatist?
© 2017 Dr. Caron Goode, Founder of ACPI.