Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.
- Do you have a stand-alone coach training program?
- Do you have a group coaching program you offer weekly or monthly?
If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures.
Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.
The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.
In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.
STEP ONE -->
"Get Clear on the Problem You Solve"
As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:
• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.
When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:
• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.
You have your sweet spot, too, and it’s probably easy to identify.
Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.
Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.
• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.
Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.
EXERCISE: DESCRIBE YOUR IDEAL CLIENT
If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)
EXERCISE: STATE HER BIGGEST PROBLEM
Now that you've identified who your client is, the next steps are:
• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations